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At a Glance
Market Segments
Small-Business (44.0% of reviews)
Small-Business (87.5% of reviews)
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Starting at $249.00 1500 Contacts Per Month
Creatio
Star Rating
(311)4.7 out of 5
Market Segments
Small-Business (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(9)4.0 out of 5
Market Segments
Small-Business (87.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keap excels in its email marketing capabilities, particularly with features like "Manage Email Lists" and "High-Volume Sending," which received high ratings of 9.4 and 9.2 respectively. In contrast, Creatio's email marketing features, while solid, do not reach the same level of user satisfaction, with ratings around 8.4 for "Building and Personalizing Emails."
- Reviewers mention that Creatio offers superior ease of use and setup, with scores of 9.1 and 8.3, respectively. In comparison, Keap's scores of 7.2 for ease of use and 6.6 for ease of setup indicate a steeper learning curve for new users.
- G2 users highlight that Creatio's customer support is notably better, with a quality of support rating of 9.2, while Keap's rating of 8.3 suggests room for improvement. Users appreciate Creatio's responsive support team and comprehensive knowledge base.
- Users on G2 report that Creatio shines in its lead management features, particularly with "Lead Management" scoring 9.0, compared to Keap's 8.5. This difference indicates that Creatio may provide more robust tools for tracking and nurturing leads effectively.
- Reviewers say that Keap's pricing structure, starting at $249, is a significant barrier for small businesses, especially when compared to Creatio's entry-level price of $25. This makes Creatio a more accessible option for startups and smaller enterprises.
- Users report that Creatio's marketing ROI analytics, rated at 8.9, provide deeper insights into campaign performance compared to Keap's lower score of 7.4. This feature is crucial for businesses looking to optimize their marketing strategies based on data-driven decisions.
Pricing
Entry-Level Pricing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
Creatio
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
9.1
222
9.2
8
Ease of Use
9.0
249
7.7
8
Ease of Setup
8.4
150
8.3
8
Ease of Admin
8.6
119
Not enough data
Quality of Support
9.1
220
8.8
7
Has the product been a good partner in doing business?
9.2
118
Not enough data
Product Direction (% positive)
9.2
207
5.6
8
Features by Category
Sales Force Automation
9.0
152
|
Verified
8.9
6
|
Verified
9.0
91
Feature Not Available
8.9
144
|
Verified
8.6
6
|
Verified
8.8
148
|
Verified
9.0
5
|
Verified
8.7
117
|
Verified
Feature Not Available
8.7
132
|
Verified
8.0
5
|
Verified
8.6
129
|
Verified
8.0
5
|
Verified
8.8
125
|
Verified
7.7
5
|
Verified
8.9
121
|
Verified
9.3
5
|
Verified
Marketing Automation
8.8
132
|
Verified
8.9
6
|
Verified
8.9
123
|
Verified
8.9
6
|
Verified
9.1
141
|
Verified
8.9
6
|
Verified
8.9
109
|
Verified
8.3
5
|
Verified
Customer Support
9.1
122
|
Verified
8.7
5
8.8
113
|
Verified
8.3
5
8.9
128
|
Verified
8.3
5
8.8
110
|
Verified
8.0
5
9.1
115
|
Verified
8.0
5
Reporting & Analytics
8.8
147
|
Verified
8.7
5
|
Verified
9.0
155
|
Verified
8.6
6
|
Verified
8.7
120
|
Verified
7.3
5
Mobile & Social
8.6
115
|
Verified
7.3
5
8.5
110
|
Verified
7.3
5
8.5
122
|
Verified
7.3
5
|
Verified
Platform
8.8
96
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
8.7
70
Not enough data
8.9
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.8
91
|
Verified
Not enough data
8.6
76
|
Verified
Not enough data
Integration
8.8
98
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.5
75
Not enough data
Generative AI
9.0
28
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Not enough data
Management
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
9.0
10
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.8
19
Not enough data
Generative AI
9.3
5
Not enough data
Functions
8.5
19
Not enough data
8.6
18
Not enough data
8.9
19
|
Verified
Not enough data
8.5
14
Not enough data
7.9
15
Not enough data
8.4
16
Not enough data
8.1
16
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
19
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.7
15
Not enough data
9.2
18
Not enough data
Digital Workflows
9.0
10
Not enough data
9.5
13
Not enough data
9.1
13
Not enough data
Forms
9.2
12
Not enough data
9.2
12
Not enough data
8.5
12
Not enough data
Automation
9.4
13
Not enough data
9.4
12
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
9.2
8
Not enough data
9.3
10
Not enough data
8.8
7
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.3
8
Not enough data
8.8
8
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
Analytics
8.7
9
Not enough data
8.8
10
Not enough data
Customization
8.5
8
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
23
Not enough data
8.9
24
Not enough data
8.5
20
Not enough data
8.6
25
Not enough data
9.0
21
Not enough data
Predictive Analytics
9.2
22
Not enough data
8.8
23
Not enough data
8.4
20
Not enough data
8.8
23
Not enough data
Sales Management
8.7
26
Not enough data
8.5
21
Not enough data
9.2
24
Not enough data
8.6
27
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
28
Not enough data
Data Control
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Not enough data
Publishing
9.2
24
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Creatio and Keap are categorized as Sales Analytics, Lead Capture, and CRM
Unique Categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Lead Scoring, Email Tracking, Marketing Automation, and Insurance CRM
Reviews
Reviewers' Company Size
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
10.9%
Financial Services
6.0%
Banking
4.9%
Telecommunications
2.6%
Other
57.7%
Consulting
25.0%
Marketing and Advertising
25.0%
Professional Training & Coaching
12.5%
Leisure, Travel & Tourism
12.5%
Health, Wellness and Fitness
12.5%
Other
12.5%
Alternatives
Discussions
what makes bpm'online better than other CRM systems
2 Comments
CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
Creatio has no more discussions with answers
Keap has no discussions with answers
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