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Compare Courier and Customer.io 
At a Glance
Market Segments
Small-Business (74.6% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
$0.00
Starting at $100.00 Per Month
Courier
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (74.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansCustomer.io
Star Rating
(663)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Courier. Users appreciate its robust features for personalization and real-time behavioral segmentation, which enhance customer engagement and marketing automation.
- According to verified reviews, Customer.io has a much larger volume of feedback, with 648 reviews compared to Courier's 59. This suggests that Customer.io's user experiences are more diverse and reliable, providing a broader perspective on its capabilities.
- Users say that Customer.io's interface is intuitive and smooth, making it easy to navigate and understand. In contrast, while Courier also receives praise for its ease of use, some users highlight that it may not offer the same depth of features as Customer.io for complex marketing needs.
- Reviewers mention that Customer.io's implementation process is straightforward, with many users noting the easy setup and effective onboarding. On the other hand, Courier's setup is also rated positively, but it may not match the seamless experience reported by Customer.io users.
- Users highlight the quality of support from Courier, noting multiple ways to contact support staff, which enhances their experience. However, Customer.io also receives commendations for its support, indicating that both platforms prioritize customer assistance, though Courier may have a slight edge in accessibility.
- According to recent feedback, both platforms offer valuable features for notifications and messaging, but Customer.io's capabilities in email segmentation and template creation are particularly noted as superior, making it a better choice for businesses focused on targeted marketing strategies.
Pricing
Entry-Level Pricing
Courier
Developer
$0.00
Sign up for free and immediately get access to everything you need to quickly build a world-class notification system for your product.
- Unlimited team members
- Unlimited templates
- Access to all channels
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Courier
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
9.0
49
8.7
591
Ease of Use
9.0
49
8.3
602
Ease of Setup
8.9
36
7.9
404
Ease of Admin
8.9
32
8.6
277
Quality of Support
9.5
44
8.7
528
Has the product been a good partner in doing business?
9.7
29
9.0
275
Product Direction (% positive)
9.4
39
9.2
580
Features by Category
Email Marketing
Not enough data
8.9
411
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Online Marketing
Not enough data
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Campaign Management
Not enough data
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Platform
Not enough data
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
359
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Integration
Not enough data
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Administration
8.6
23
8.1
266
Feature Not Available
7.4
236
7.3
14
8.1
252
8.1
14
8.9
265
8.9
21
7.7
238
9.2
17
7.8
244
Integrations
8.6
12
8.6
237
8.7
14
8.5
241
9.3
20
8.4
205
8.5
11
7.2
178
Platform
8.7
15
8.2
210
7.6
12
8.2
205
7.2
9
7.9
200
8.6
22
8.2
240
|
Verified
7.7
11
7.8
218
8.1
19
8.2
241
8.3
18
7.9
216
9.4
22
8.8
238
Campaigns
8.8
13
8.6
115
9.0
10
8.7
112
7.8
6
8.2
107
7.7
5
8.8
120
9.1
9
8.8
114
Analytics
7.8
9
8.4
114
8.2
10
7.6
105
Optimization
Not enough data
8.5
112
8.6
13
8.9
114
8.7
15
8.0
110
8.9
11
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Messaging Channels
8.8
12
Not enough data
9.5
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
8.5
10
Not enough data
8.8
12
Not enough data
8.3
7
Not enough data
8.9
12
Not enough data
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Engagement
Not enough data
6.9
54
Platform
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Courier and Customer.io are categorized as Transactional Email and Push Notification
Unique Categories
Courier is categorized as Proactive Notification and Notification Infrastructure
Customer.io is categorized as SMS Marketing, Personalization, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Courier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
40.7%
Information Technology and Services
13.6%
Human Resources
8.5%
Computer & Network Security
5.1%
Higher Education
3.4%
Other
28.8%
Computer Software
14.9%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.5%
Discussions
What services do couriers provide?
2 Comments
SA
Courier solves the problem of managing and delivering notifications across multiple channels (like email, Slack, SMS, and push) through a single API.Read more
Courier has no more discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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