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Compare Constant Contact and Litmus 
Featured Products
At a Glance
Market Segments
Small-Business (70.6% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Contact Us Per Year
Constant Contact
Star Rating
(7,232)4.1 out of 5
Market Segments
Small-Business (70.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansLitmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact excels in user satisfaction, boasting a significantly higher overall score compared to Litmus. Users appreciate its user-friendly interface, which makes reaching out to clients easier and more organized.
- According to verified reviews, Constant Contact's email deliverability is highly rated, with users noting its effectiveness in ensuring emails reach their intended recipients. This is a crucial feature for businesses looking to maintain strong communication with clients.
- Reviewers mention that Constant Contact offers a robust template builder, making it easy to create visually appealing emails. Users have highlighted the ease of setting up templates and tracking emails, which enhances their marketing efforts.
- Users say that while Litmus provides excellent email testing capabilities, allowing for previews across various devices, it lacks the same level of overall satisfaction as Constant Contact. Litmus users value its ability to share content and suggest edits, but some find it less intuitive for everyday use.
- Reviewers highlight that Constant Contact is particularly well-suited for small businesses, with a majority of its user base falling into this category. This focus allows it to cater specifically to the needs of smaller organizations, unlike Litmus, which is more geared towards mid-market users.
- According to recent feedback, both platforms have their strengths, but Constant Contact's higher volume of recent reviews indicates a more active user community. This suggests that users are more engaged and satisfied with Constant Contact's offerings compared to Litmus, which has seen significantly fewer recent reviews.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
Free Trial
Constant Contact
Free Trial is available
Litmus
No trial information availableRatings
Meets Requirements
8.4
6,251
9.2
368
Ease of Use
8.5
6,289
9.2
369
Ease of Setup
8.6
3,461
9.1
137
Ease of Admin
8.6
3,014
9.0
112
Quality of Support
8.3
5,117
9.0
297
Has the product been a good partner in doing business?
8.6
2,888
8.9
108
Product Direction (% positive)
7.1
6,150
8.8
345
Features by Category
Email Marketing
8.6
4907
|
Verified
9.4
232
|
Verified
8.5
5008
|
Verified
8.5
143
8.9
4728
|
Verified
8.5
144
8.3
4973
|
Verified
8.8
204
|
Verified
8.9
4967
|
Verified
8.4
151
8.5
4841
|
Verified
8.6
178
|
Verified
8.3
3924
|
Verified
8.3
137
8.4
1773
|
Verified
9.1
169
|
Verified
7.9
1607
|
Verified
7.8
63
Reporting & Analytics
7.9
2383
|
Verified
8.6
146
8.4
4561
|
Verified
8.8
180
|
Verified
Generative AI
7.1
520
6.4
51
7.0
519
Feature Not Available
Agentic AI - Email Marketing
6.5
369
Not enough data
6.6
365
Not enough data
6.8
364
Not enough data
6.7
363
Not enough data
6.7
362
Not enough data
Integration
8.2
2730
|
Verified
7.9
99
7.5
1959
|
Verified
7.7
96
7.5
1935
|
Verified
7.8
100
7.3
1371
|
Verified
7.7
89
7.8
1526
|
Verified
7.5
64
7.2
1291
|
Verified
7.7
81
Diagnosis
7.9
768
8.6
115
8.1
762
8.8
117
8.5
942
9.2
144
8.4
850
9.0
120
Tracking
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.8
1070
8.9
126
Feature Not Available
8.9
125
8.5
915
Feature Not Available
Reporting
8.8
1052
9.0
124
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
830
Feature Not Available
Agentic AI - Email Deliverability
6.4
115
Not enough data
6.2
115
Not enough data
6.3
112
Not enough data
6.4
113
Not enough data
6.4
113
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Not enough data
Formatting
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Not enough data
Content
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Not enough data
Product Type
8.7
69
Not enough data
7.9
65
Not enough data
Generative AI
8.5
24
Not enough data
8.7
24
Not enough data
Templates
8.1
1054
|
Verified
7.7
17
7.2
915
|
Verified
4.6
14
7.9
968
|
Verified
8.1
15
8.3
591
9.0
14
Edit
8.2
949
|
Verified
6.4
16
8.4
1037
|
Verified
8.0
17
7.9
837
|
Verified
8.1
18
Logistics
8.6
1017
|
Verified
5.6
13
7.7
878
|
Verified
7.8
15
7.9
809
|
Verified
6.4
12
8.8
597
8.3
11
Generative AI
7.3
158
Not enough data
7.3
154
Not enough data
Agentic AI - Email Template Builder
6.9
94
Not enough data
6.8
93
Not enough data
Marketing and Communications
8.2
597
Not enough data
8.1
623
Not enough data
7.9
558
Not enough data
8.7
755
Not enough data
8.9
770
Not enough data
Attendee Engagement
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Not enough data
Registration
8.1
613
Not enough data
8.1
601
Not enough data
7.7
489
Not enough data
Generative AI
7.2
137
Not enough data
Agentic AI - Event Marketing
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
108
Not enough data
Text Messaging
8.6
75
Not enough data
7.8
64
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.4
67
Not enough data
8.1
67
Not enough data
8.5
74
Not enough data
7.8
64
Not enough data
SMS Platform
8.7
75
Not enough data
8.8
69
Not enough data
7.7
66
Not enough data
6.7
62
Not enough data
7.2
62
Not enough data
7.4
63
Not enough data
Agentic AI - SMS Marketing
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
Platform Basics
Not enough data
8.9
215
Not enough data
8.6
204
Not enough data
7.6
70
Not enough data
8.9
202
Not enough data
9.3
237
Platform Data
Not enough data
8.8
207
Not enough data
8.7
217
Not enough data
8.6
183
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Not enough data
Social Management
8.6(won by default)
198
Not enough data
8.8(won by default)
200
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
194
Not enough data
8.1(won by default)
182
Not enough data
8.8(won by default)
184
Not enough data
8.4(won by default)
148
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Not enough data
Social Functionality
8.8
300
Not enough data
Campaign Management
9.0
306
Not enough data
8.9
289
Not enough data
8.9
286
Not enough data
8.4
247
Not enough data
8.6
251
Not enough data
8.9
255
Not enough data
9.0
241
Not enough data
8.4
223
Not enough data
8.4
233
Not enough data
8.7
257
Not enough data
8.3
244
Not enough data
8.0
211
Not enough data
8.3
224
Not enough data
Targeting
8.8
270
Not enough data
8.7
252
Not enough data
8.2
222
Not enough data
8.5
224
Not enough data
Platform
8.2
231
Not enough data
8.5
264
Not enough data
8.7
274
Not enough data
9.0
303
Not enough data
8.5
243
Not enough data
8.6
296
Not enough data
8.7
257
Not enough data
8.4
228
Not enough data
8.7
277
Not enough data
Survey Management
8.3
262
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
251
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.2
45
Not enough data
Categories
Categories
Shared Categories
Constant Contact and Litmus are categorized as Email Template Builder, Email Deliverability, and Email Marketing
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, AI Writing Assistant, Website Builder, Social Media Advertising, Social Media Management, and Survey
Litmus is categorized as SAP Store, Email Testing, Personalization, E-Commerce Personalization, Location-Based Marketing, and Email Tracking
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.0%
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
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