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Compare Choozle and The Trade Desk

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At a Glance
Choozle
Choozle
Star Rating
(212)4.2 out of 5
Market Segments
Small-Business (71.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Choozle
The Trade Desk
The Trade Desk
Star Rating
(143)4.4 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade Desk
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that "The Trade Desk" excels in "Fraud Protection" with a score of 8.8, while "Choozle" falls slightly behind at 7.8. Reviewers mention that the robust fraud detection mechanisms in "The Trade Desk" provide peace of mind for advertisers.
  • Reviewers mention that "The Trade Desk" offers superior "Campaign Optimization" capabilities, scoring 8.5 compared to "Choozle's" 7.5. Users say that the advanced algorithms in "The Trade Desk" help in maximizing ad performance effectively.
  • G2 users highlight "The Trade Desk's" "Cross-Device Capabilities" with a score of 8.8, which outperforms "Choozle's" 8.4. Users report that this feature allows for seamless advertising across multiple devices, enhancing user engagement.
  • Users on G2 mention that "Choozle" shines in "Audience Segmentation" with a score of 8.3, while "The Trade Desk" does not have a specific score listed for this feature. Reviewers say that "Choozle's" segmentation tools are intuitive and help in targeting the right audience effectively.
  • Reviewers mention that "The Trade Desk" has a more favorable "Performance and Reliability" score of 8.5 compared to "Choozle's" 8.1. Users report that the platform's stability during high-traffic campaigns is a significant advantage.
  • Users say that "Choozle" offers better "Customization" options with a score of 6.9, while "The Trade Desk" scores 8.1. However, reviewers mention that "Choozle's" customization features can be somewhat limited compared to the flexibility offered by "The Trade Desk."
Pricing
Entry-Level Pricing
Choozle
All of the essentials in one price.
Contact Us
Learn more about Choozle
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
Learn more about The Trade Desk
Free Trial
Choozle
No trial information available
The Trade Desk
No trial information available
Ratings
Meets Requirements
8.3
175
8.5
125
Ease of Use
8.2
175
7.9
122
Ease of Setup
8.0
128
8.1
88
Ease of Admin
8.2
125
8.2
66
Quality of Support
8.9
176
8.8
124
Has the product been a good partner in doing business?
8.8
124
8.7
70
Product Direction (% positive)
8.2
165
8.7
121
Features by Category
7.9
160
8.3
106
Channel Functionality
8.5
141
8.7
75
Platform Interoperability
Feature Not Available
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
7.6
143
|
Verified
7.8
97
|
Verified
7.4
142
|
Verified
8.3
95
|
Verified
8.2
137
|
Verified
8.4
94
|
Verified
Feature Not Available
7.5
93
|
Verified
7.3
119
|
Verified
7.7
93
|
Verified
7.8
110
|
Verified
8.5
80
|
Verified
7.8
100
|
Verified
8.5
79
|
Verified
8.5
116
|
Verified
8.5
82
|
Verified
8.5
135
|
Verified
8.2
95
|
Verified
7.5
117
|
Verified
7.7
78
|
Verified
7.8
86
|
Verified
7.8
82
|
Verified
8.0
66
|
Verified
8.1
83
|
Verified
8.1
60
|
Verified
7.8
83
|
Verified
Targeting
8.4
139
|
Verified
8.7
93
|
Verified
8.3
126
|
Verified
8.6
90
|
Verified
8.2
127
|
Verified
8.7
89
|
Verified
8.1
122
|
Verified
8.5
78
|
Verified
Platform
7.0
79
|
Verified
7.9
73
|
Verified
6.5
105
|
Verified
7.4
87
|
Verified
8.3
121
|
Verified
8.4
87
8.0
133
|
Verified
8.4
89
|
Verified
7.5
96
|
Verified
8.3
82
|
Verified
Feature Not Available
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.9
65
|
Verified
7.9
77
|
Verified
7.2
108
|
Verified
7.9
82
|
Verified
8.1
159
8.6
104
Platform Interoperability
Feature Not Available
7.9
26
Mobile Functionality
8.6
86
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.6
143
|
Verified
7.8
97
|
Verified
7.4
142
|
Verified
8.3
95
|
Verified
8.2
137
|
Verified
8.4
94
|
Verified
Feature Not Available
7.5
93
|
Verified
7.3
119
|
Verified
7.7
93
|
Verified
7.8
110
|
Verified
8.5
80
|
Verified
7.8
100
|
Verified
8.5
79
|
Verified
8.5
116
|
Verified
8.5
82
|
Verified
8.5
135
|
Verified
8.2
95
|
Verified
7.5
117
|
Verified
7.7
78
|
Verified
7.8
86
|
Verified
7.8
82
|
Verified
8.0
66
|
Verified
8.1
83
|
Verified
8.1
60
|
Verified
7.8
83
|
Verified
Targeting
8.4
139
|
Verified
8.7
93
|
Verified
8.3
126
|
Verified
8.6
90
|
Verified
8.2
127
|
Verified
8.7
89
|
Verified
8.1
122
|
Verified
8.5
78
|
Verified
Mobile
8.1
61
8.3
45
8.0
66
|
Verified
8.1
83
|
Verified
8.1
60
|
Verified
7.8
83
|
Verified
Platform
7.0
79
|
Verified
7.9
73
|
Verified
6.5
105
|
Verified
7.4
87
|
Verified
8.3
121
|
Verified
8.4
87
8.0
133
|
Verified
8.4
89
|
Verified
7.5
96
|
Verified
8.3
82
|
Verified
Feature Not Available
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.9
65
|
Verified
7.9
77
|
Verified
7.2
108
|
Verified
7.9
82
|
Verified
8.2
158
8.0
104
Platform Interoperability
Feature Not Available
7.8
38
Video Functionality
8.4
68
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
7.6
143
|
Verified
7.8
97
|
Verified
7.4
142
|
Verified
8.3
95
|
Verified
8.2
137
|
Verified
8.4
94
|
Verified
Feature Not Available
7.5
93
|
Verified
7.3
119
|
Verified
7.7
93
|
Verified
7.8
110
|
Verified
8.5
80
|
Verified
7.8
100
|
Verified
8.5
79
|
Verified
8.5
116
|
Verified
8.5
82
|
Verified
8.5
135
|
Verified
8.2
95
|
Verified
7.5
117
|
Verified
7.7
78
|
Verified
7.8
86
|
Verified
7.8
82
|
Verified
8.0
66
|
Verified
8.1
83
|
Verified
8.1
60
|
Verified
7.8
83
|
Verified
Targeting
8.4
139
|
Verified
8.7
93
|
Verified
8.3
126
|
Verified
8.6
90
|
Verified
8.2
127
|
Verified
8.7
89
|
Verified
8.1
122
|
Verified
8.5
78
|
Verified
Platform
7.0
79
|
Verified
7.9
73
|
Verified
6.5
105
|
Verified
7.4
87
|
Verified
8.3
121
|
Verified
8.4
87
8.0
133
|
Verified
8.4
89
|
Verified
7.5
96
|
Verified
8.3
82
|
Verified
Feature Not Available
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.9
65
|
Verified
7.9
77
|
Verified
7.2
108
|
Verified
7.9
82
|
Verified
Audience Intelligence PlatformsHide 15 FeaturesShow 15 Features
7.3
13
Not enough data
Audiences
8.1
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
9
Not enough data
Data Analysis
Feature Not Available
Not enough data
6.5
12
Not enough data
6.7
10
Not enough data
6.3
10
Not enough data
Administration
6.7
8
Not enough data
7.6
9
Not enough data
8.3
9
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Audio AdvertisingHide 14 FeaturesShow 14 Features
8.5
11
8.1
10
Platform Basics
8.7
9
8.5
10
9.2
8
8.0
10
9.1
9
8.0
9
8.8
10
8.3
9
Platform Reporting
8.5
10
8.3
9
8.3
10
7.4
9
8.3
10
8.1
9
6.9
8
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Media Advertising PlatformsHide 17 FeaturesShow 17 Features
Not enough data
7.7
5
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
7.9
157
8.1
106
Demand Side Platforms
8.3
15
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
7.6
143
|
Verified
7.8
97
|
Verified
7.4
142
|
Verified
8.3
95
|
Verified
8.2
137
|
Verified
8.4
94
|
Verified
Feature Not Available
7.5
93
|
Verified
7.3
119
|
Verified
7.7
93
|
Verified
7.8
110
|
Verified
8.5
80
|
Verified
7.8
100
|
Verified
8.5
79
|
Verified
8.5
116
|
Verified
8.5
82
|
Verified
8.5
135
|
Verified
8.2
95
|
Verified
7.5
117
|
Verified
7.7
78
|
Verified
7.8
86
|
Verified
7.8
82
|
Verified
8.0
66
|
Verified
8.1
83
|
Verified
8.1
60
|
Verified
7.8
83
|
Verified
Targeting
8.4
139
|
Verified
8.7
93
|
Verified
8.3
126
|
Verified
8.6
90
|
Verified
8.2
127
|
Verified
8.7
89
|
Verified
8.1
122
|
Verified
8.5
78
|
Verified
Demand Side Platforms
7.5
70
|
Verified
8.3
77
|
Verified
7.6
75
|
Verified
7.8
77
|
Verified
8.3
73
|
Verified
8.5
75
|
Verified
Platform
7.0
79
|
Verified
7.9
73
|
Verified
6.5
105
|
Verified
7.4
87
|
Verified
8.3
121
|
Verified
8.4
87
8.0
133
|
Verified
8.4
89
|
Verified
7.5
96
|
Verified
8.3
82
|
Verified
Feature Not Available
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.9
65
|
Verified
7.9
77
|
Verified
7.2
108
|
Verified
7.9
82
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
7.1
12
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.7
5
Agentic AI - Native Advertising
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
8.1
9
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Reviews
Reviewers' Company Size
Choozle
Choozle
Small-Business(50 or fewer emp.)
71.9%
Mid-Market(51-1000 emp.)
21.9%
Enterprise(> 1000 emp.)
6.1%
The Trade Desk
The Trade Desk
Small-Business(50 or fewer emp.)
26.5%
Mid-Market(51-1000 emp.)
44.9%
Enterprise(> 1000 emp.)
28.7%
Reviewers' Industry
Choozle
Choozle
Marketing and Advertising
49.5%
Financial Services
4.6%
Real Estate
3.6%
Computer Software
3.1%
Hospital & Health Care
2.6%
Other
36.7%
The Trade Desk
The Trade Desk
Marketing and Advertising
64.0%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.3%
Alternatives
Choozle
Choozle Alternatives
Basis
Basis
Add Basis
StackAdapt
StackAdapt
Add StackAdapt
Google Marketing Platform
Google Marketing Platform
Add Google Marketing Platform
AdRoll
AdRoll
Add AdRoll
The Trade Desk
The Trade Desk Alternatives
StackAdapt
StackAdapt
Add StackAdapt
AdRoll
AdRoll
Add AdRoll
Viant Technology
Viant Technology
Add Viant Technology
Basis
Basis
Add Basis
Discussions
Choozle
Choozle Discussions
Interaction details
2 Comments
John R.
JR
I don't have the answer to most of your questions handy, but I can tell you if you're interested you should set up an intro call with Choozle as a platform,...Read more
What are Choozle Insights CRM Data Packages?
2 Comments
Official Response from Choozle
Our CRM feature gives you direct access to LiveRamp. This enterprise-level tool for identity will give you unmatched capabilities for precision targeting and...Read more
Why Choozle?
1 Comment
Official Response from Choozle
Choozle simplifies the digital marketing process therefore helping any marketer or advertiser in growing their business or their client's businesses. A...Read more
The Trade Desk
The Trade Desk Discussions
Monty the Mongoose crying
The Trade Desk has no discussions with answers