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Compare Celtra and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Celtra
Star Rating
(392)4.4 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CeltraYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a solid Display Functionality rating of 8.4, which is slightly lower than Celtra's 8.6. Reviewers mention that while Yahoo provides good display options, Celtra's offerings are more versatile and user-friendly.
- Reviewers mention that Celtra excels in Creative Optimization with a score of 8.4, compared to Yahoo's 6.9. Users say that Celtra's tools allow for more dynamic and engaging ad content, which enhances campaign performance.
- G2 users highlight that Celtra's Mobile Rich Media Capabilities score of 8.9 significantly outperforms Yahoo's 6.4. Reviewers report that Celtra's mobile features are more robust, making it easier to create engaging ads for mobile platforms.
- Users on G2 mention that Celtra's Campaign Management features, particularly the Campaign Dashboard (8.4), provide a more intuitive user experience compared to Yahoo's 8.0. Reviewers appreciate the clarity and ease of navigation in Celtra's dashboard.
- Reviewers say that Yahoo AdTech DSP's Quality of Support rating of 7.9 is commendable, but Celtra's 8.8 is notably better. Users report that Celtra's support team is more responsive and helpful, which is crucial for troubleshooting and optimizing campaigns.
- Users report that Celtra's Internationalization capabilities (8.5) are superior to Yahoo's 7.9, making it a better choice for businesses looking to expand their reach globally. Reviewers mention that Celtra's tools facilitate easier localization of ads for different markets.
Pricing
Entry-Level Pricing
Celtra
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Celtra
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.4
275
7.5
155
Ease of Use
8.3
274
7.4
155
Ease of Setup
8.3
116
7.2
78
Ease of Admin
8.3
115
7.1
75
Quality of Support
8.8
264
7.9
153
Has the product been a good partner in doing business?
8.5
115
7.6
79
Product Direction (% positive)
8.1
265
5.9
151
Features by Category
Channel Functionality
8.6
143
8.4
29
Platform Interoperability
8.1
29
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.0
41
|
Verified
8.0
133
7.6
41
|
Verified
8.4
122
8.2
36
|
Verified
7.9
111
6.2
38
|
Verified
8.1
110
6.6
35
|
Verified
8.1
99
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.2
89
7.4
34
|
Verified
Feature Not Available
8.1
44
|
Verified
8.4
135
6.9
30
|
Verified
9.0
169
7.8
37
|
Verified
8.6
114
7.0
11
|
Verified
8.9
156
6.4
12
|
Verified
Targeting
8.7
84
7.8
37
|
Verified
8.5
77
8.1
38
|
Verified
8.4
93
8.3
38
|
Verified
8.5
79
7.4
28
|
Verified
Platform
8.0
92
7.4
28
|
Verified
8.3
132
6.7
39
|
Verified
8.7
149
7.6
37
|
Verified
8.7
161
8.0
42
|
Verified
8.5
118
7.6
34
|
Verified
8.3
143
6.8
36
|
Verified
8.6
147
7.2
30
|
Verified
8.5
117
7.9
30
|
Verified
8.2
104
6.9
33
|
Verified
Authoring Tools
8.8
75
Not enough data
8.3
69
Not enough data
8.6
70
Not enough data
7.9
55
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
66
Not enough data
8.7
64
Not enough data
Publishing Tools
8.4
54
Not enough data
8.7
57
Not enough data
8.8
52
Not enough data
Platform Interoperability
7.7
25
Not enough data
Mobile Functionality
8.7
183
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.0
41
|
Verified
8.0
133
7.6
41
|
Verified
8.4
122
8.2
36
|
Verified
7.9
111
6.2
38
|
Verified
8.1
110
6.6
35
|
Verified
8.1
99
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.2
89
7.4
34
|
Verified
Feature Not Available
8.1
44
|
Verified
8.4
135
6.9
30
|
Verified
9.0
169
7.8
37
|
Verified
8.6
114
7.0
11
|
Verified
8.9
156
6.4
12
|
Verified
Targeting
8.7
84
7.8
37
|
Verified
8.5
77
8.1
38
|
Verified
8.4
93
8.3
38
|
Verified
8.5
79
7.4
28
|
Verified
Mobile
8.6
113
8.1
13
8.6
114
7.0
11
|
Verified
8.9
156
6.4
12
|
Verified
Platform
8.0
92
7.4
28
|
Verified
8.3
132
6.7
39
|
Verified
8.7
149
7.6
37
|
Verified
8.7
161
8.0
42
|
Verified
8.5
118
7.6
34
|
Verified
8.3
143
6.8
36
|
Verified
8.6
147
7.2
30
|
Verified
8.5
117
7.9
30
|
Verified
8.2
104
6.9
33
|
Verified
Platform Interoperability
8.2
14
Not enough data
Video Functionality
8.3
45
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.0
41
|
Verified
8.0
133
7.6
41
|
Verified
8.4
122
8.2
36
|
Verified
7.9
111
6.2
38
|
Verified
8.1
110
6.6
35
|
Verified
8.1
99
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.2
89
7.4
34
|
Verified
Feature Not Available
8.1
44
|
Verified
8.4
135
6.9
30
|
Verified
9.0
169
7.8
37
|
Verified
8.6
114
7.0
11
|
Verified
8.9
156
6.4
12
|
Verified
Targeting
8.7
84
7.8
37
|
Verified
8.5
77
8.1
38
|
Verified
8.4
93
8.3
38
|
Verified
8.5
79
7.4
28
|
Verified
Platform
8.0
92
7.4
28
|
Verified
8.3
132
6.7
39
|
Verified
8.7
149
7.6
37
|
Verified
8.7
161
8.0
42
|
Verified
8.5
118
7.6
34
|
Verified
8.3
143
6.8
36
|
Verified
8.6
147
7.2
30
|
Verified
8.5
117
7.9
30
|
Verified
8.2
104
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.0
41
|
Verified
8.0
133
7.6
41
|
Verified
8.4
122
8.2
36
|
Verified
7.9
111
6.2
38
|
Verified
8.1
110
6.6
35
|
Verified
8.1
99
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.2
89
7.4
34
|
Verified
Feature Not Available
8.1
44
|
Verified
8.4
135
6.9
30
|
Verified
9.0
169
7.8
37
|
Verified
8.6
114
7.0
11
|
Verified
8.9
156
6.4
12
|
Verified
Targeting
8.7
84
7.8
37
|
Verified
8.5
77
8.1
38
|
Verified
8.4
93
8.3
38
|
Verified
8.5
79
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
8.0
92
7.4
28
|
Verified
8.3
132
6.7
39
|
Verified
8.7
149
7.6
37
|
Verified
8.7
161
8.0
42
|
Verified
8.5
118
7.6
34
|
Verified
8.3
143
6.8
36
|
Verified
8.6
147
7.2
30
|
Verified
8.5
117
7.9
30
|
Verified
8.2
104
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Celtra and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
Celtra is categorized as Creative Management Platforms
Yahoo AdTech DSP is categorized as Demand Side Platform (DSP) and Native Advertising
Reviews
Reviewers' Company Size
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.7%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.9%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
Can I create Videos in this tool
2 Comments
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
Is there a community of engineers/developers familiar with Celtra who can help with custom builds?
1 Comment
JP
support@celtra.com helped us out with many custom builds. There are also samples and tutorials available in their extensive help site.Read more
Yahoo AdTech DSP has no discussions with answers
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