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At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Small-Business (94.5% of reviews)
Entry-Level Pricing
Contact Us
Starting at $29.00 1 Seat Per Month
Canto
Star Rating
(1,667)4.4 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoSimplified
Star Rating
(4,991)4.6 out of 5
Market Segments
Small-Business (94.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 1 Seat Per Month
Browse all 3 pricing plansCanto vs Simplified
When assessing the two solutions, reviewers found Simplified easier to use, set up, and administer. However, reviewers preferred doing business with Canto overall.
- Reviewers felt that Simplified meets the needs of their business better than Canto.
- When comparing quality of ongoing product support, reviewers felt that Canto is the preferred option.
- When assessing product direction, Canto and Simplified received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Simplified
Simplified One
Starting at $29.00
1 Seat Per Month
Best for freelancers, solo creators
- 7 Social Media Accounts, 1 User
- 1 Brand Style & Voice
- 100K AI words
Free Trial
Canto
No trial information availableSimplified
Free Trial is available
Ratings
Meets Requirements
8.9
1,457
9.0
723
Ease of Use
8.7
1,469
8.9
1,145
Ease of Setup
8.3
894
8.7
587
Ease of Admin
8.7
855
9.1
210
Quality of Support
9.1
1,255
8.9
555
Has the product been a good partner in doing business?
9.2
839
9.1
200
Product Direction (% positive)
9.0
1,420
9.0
665
Features by Category
Interface and Performance
8.6
1233
|
Verified
Not enough data
8.5
1242
|
Verified
Not enough data
8.6
1257
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
7.7
506
Not enough data
Asset Management
9.0
1210
|
Verified
Not enough data
8.8
1082
|
Verified
Not enough data
8.4
952
|
Verified
Not enough data
8.4
894
|
Verified
Not enough data
8.7
887
|
Verified
Not enough data
8.2
717
|
Verified
Not enough data
8.6
798
|
Verified
Not enough data
8.5
558
Not enough data
Media Types
8.6
1048
|
Verified
Not enough data
8.6
794
|
Verified
Not enough data
9.4
1253
|
Verified
Not enough data
Administration
8.2
702
|
Verified
Not enough data
8.7
1113
|
Verified
Not enough data
8.7
1061
|
Verified
Not enough data
7.9
749
|
Verified
Not enough data
7.9
661
|
Verified
Not enough data
Agentic AI - Digital Asset Management
7.0
66
Not enough data
Social Analytics
Not enough data
8.7(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
9.3(won by default)
5
Not enough data
8.3(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
8.7(won by default)
5
Not enough data
8.7(won by default)
5
Reports & Dashboards
Not enough data
9.0(won by default)
5
Not enough data
8.7(won by default)
5
Not enough data
8.0(won by default)
5
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Template Creation
Not enough data
9.0
116
Not enough data
8.7
110
Not enough data
8.9
117
Not enough data
8.8
108
Design & Editing
Not enough data
8.8
107
Not enough data
8.6
108
Not enough data
8.7
100
Ad Management
Not enough data
8.7
96
Not enough data
8.8
104
Not enough data
8.8
85
Analytics
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Grammar
Not enough data
8.9
366
Not enough data
8.8
356
Not enough data
9.0
391
Formatting
Not enough data
8.9
286
Not enough data
8.9
318
Not enough data
8.6
248
Content
Not enough data
9.0
337
Not enough data
9.1
393
Not enough data
8.9
277
Product Type
Not enough data
9.0
275
Not enough data
8.7
211
Generative AI
Not enough data
8.2
29
Not enough data
8.5
29
Data Management
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Not enough data
Optimization
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Not enough data
Analytics
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Not enough data
Platform Basics
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Platform Content
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.4
6
Platform Additional Functionality
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
9.7
6
Generative AI
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Content & Collaboration
Not enough data
8.8
137
Not enough data
8.7
157
Not enough data
8.2
57
Not enough data
8.7
113
Not enough data
8.7
119
Not enough data
9.0
185
Social Management
Not enough data
8.7
127
Not enough data
9.0
155
Not enough data
Feature Not Available
Not enough data
8.7
141
Not enough data
8.7
135
Not enough data
8.8
121
Not enough data
8.2
14
Agentic AI - Social Media Management
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.3
5
Voice
Not enough data
Not enough data
Not enough data
Not enough data
Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
8.6
49
Not enough data
9.1
49
Not enough data
9.1
55
Not enough data
9.1
50
Not enough data
9.0
50
Not enough data
8.8
52
Not enough data
9.1
55
Platform
Not enough data
9.0
51
Not enough data
8.9
50
Not enough data
9.0
50
Generative AI
Not enough data
7.5
8
Not enough data
7.7
8
Agentic AI - Video Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
6.5
115
Not enough data
7.9
120
Not enough data
5.7
112
Not enough data
6.8
110
Not enough data
Search
8.2
125
Not enough data
7.9
118
Not enough data
6.9
124
Not enough data
7.1
117
Not enough data
Permissions
8.3
122
Not enough data
8.5
122
Not enough data
8.4
119
Not enough data
Platform
8.0
117
Not enough data
8.4
119
Not enough data
7.4
117
Not enough data
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.0
24
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Image Generation
Not enough data
7.8
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
8.1
12
Advanced Functionality
Not enough data
7.7
11
Not enough data
6.7
11
Not enough data
7.1
11
Not enough data
8.0
11
Model
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
7.9
11
Commercial Rights & Licensing - AI Image Generators
Not enough data
Not enough data
License Type Transparency - AI Image Generators
Not enough data
Not enough data
Planning
Not enough data
8.5
14
Publishing
Not enough data
8.3
14
Social Media
Not enough data
8.2
14
Planning
Not enough data
7.9
15
Generative AI
Not enough data
8.3
15
Not enough data
8.3
15
Not enough data
8.1
15
Not enough data
8.0
15
Not enough data
7.6
14
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Photo Editing
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.4
12
Not enough data
8.2
11
Not enough data
6.1
12
Not enough data
6.7
11
Generative AI - AI Video Generation
Not enough data
7.5
6
Editing - AI Video Generation
Not enough data
7.9
12
Not enough data
7.9
11
Storage & Management - AI Video Generation
Not enough data
7.6
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
7.5
12
Video creation - Video Content Creation
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Distribution - Video Content Creation
Not enough data
7.0
10
Not enough data
7.2
10
Not enough data
7.8
10
Analytics - Video Content Creation
Not enough data
6.5
10
Not enough data
7.5
10
Training & Support - Video Content Creation
Not enough data
7.3
10
Not enough data
6.8
10
Integrations - Video Content Creation
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
7.0
10
Other - Video Content Creation
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Canto and Simplified share no categories
Unique Categories
Canto is categorized as Digital Asset Management, Brand Asset Management, and Product Information Management (PIM)
Simplified is categorized as AI Video Generators, AI Image Generators, AI Chatbots, Transcription, AI Writing Assistant, Display Ad Design, Graphic Design, Video Editing, Presentation, Social Media Analytics, Social Media Suites, Social Media Management, Chatbots, Content Creation, Photo Editing, and Video Content Creation
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simplified
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
63.9%
Writing and Editing
8.7%
Marketing and Advertising
7.5%
Animation
4.5%
Accounting
4.2%
Arts and Crafts
4.1%
Other
70.9%
Discussions
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
How can i optimise the long writer ? and is their a video that explains the video editor better
2 Comments
KD
Here you go https://www.youtube.com/watch?v=ShtGcsuz0PY&feature=emb_logo&ab_channel=SimplifiedRead more
Can I embed your services in my website..
2 Comments
KD
You can ping online support, based on your use case we can explore the optionsRead more
Can Simplified AI writer really create readers-intent content?
2 Comments
MG
Hi Ganiyu! Yes! You can try it for yourself for free at simplified.co/aiRead more
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