# Brivity vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lofty excels in user-friendliness, with many users appreciating its comprehensive suite of tools for client management, website creation, and social media posting. This makes it a strong choice for agents looking for an all-in-one solution.
- **Users say** that Brivity stands out for its robust training and support, with many praising the ongoing improvements and the all-in-one nature of the platform. Reviewers highlight that it effectively consolidates various functions, reducing the need for multiple plugins.
- **According to verified reviews** , Lofty has a higher overall satisfaction score, indicating that users feel more positively about their experience with the software. Many find it to be a scalable system that can adapt to their specific needs, which is a significant advantage for growing businesses.
- **Reviewers mention** that while Brivity offers excellent customer service, it sometimes lacks the same level of intuitive usability that Lofty provides. Users have noted that Lofty’s interface is easier to navigate, which can be crucial for agents who need to manage multiple tasks efficiently.
- **Users highlight** that Lofty’s integration capabilities, particularly with CRM and social media, are a major plus, allowing for seamless management of client interactions and marketing efforts. This integration is often cited as a key feature that enhances daily operations.
- **G2 reviewers indicate** that while both platforms have their strengths, Lofty’s higher number of recent reviews suggests a more active user base, which can be indicative of ongoing product development and user engagement. This is an important factor for buyers looking for a reliable and evolving solution.



---
## Frequently Asked Questions

### What is the difference between Lofty vs Brivity?

Lofty stands out for its higher review volume and more frequent mentions of ease of use, while Brivity is rated higher for support and setup experience.

| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | [Brivity](https://www.g2.com/products/brivity/reviews) |
| --- | --- |
| 4.3/5 (405 reviews) | 4.2/5 (44 reviews) |
| Small-Business | Small-Business |
| 7.6 | 7.8 |
| 7.2 | 7.9 |
| Ease of Use (19 all-time mentions) | All-in-one Solution (2 all-time mentions) |



### How do the pricing models of Lofty and Brivity compare?

Brivity is rated higher for value with a stronger Price/Cost satisfaction score than Lofty.

- **Lofty:** In recent reviews, several reviewers cite Lofty as expensive and mention hidden costs or upsells, with 5 all-time mentions of being expensive.
- **Brivity:** Reviewers describe Brivity as offering strong value for the price, with one calling it the "best value on the market" and another noting it is "very competitive price wise" for the features provided.
- **Switching reasons:** Reviewers switching from other CRMs to Brivity highlight its all-in-one capabilities and value, while those leaving Lofty often cite cost and dissatisfaction with upsells.



### What are the best alternatives to Lofty and Brivity?

The top three alternatives to Lofty and Brivity are BoldTrail, BoomTown, and CINC.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Reviewers cite hidden costs and upsells | Ease of Use (19 all-time mentions) |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | Described as strong value and competitive pricing | All-in-one Solution (2 all-time mentions) |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — |
| [CINC](https://www.g2.com/products/cinc/reviews) | 4.4/5 (204 reviews) | Small-Business | — | — |



### Which Real Estate CRM features should I prioritize when comparing Lofty and Brivity?

Buyers comparing Lofty and Brivity should prioritize ease of use, lead generation, automation, integrations, and customer support.

- **Ease of Use:** Lofty has 19 all-time mentions for ease of use, while Brivity has 1 all-time mention.
- **Lead Generation:** Lofty has 9 all-time mentions for lead generation, Brivity has 1 all-time mention.
- **Automation:** Lofty has 7 all-time mentions for automation, Brivity has 1 all-time mention for follow-up automation.
- **Integrations:** Lofty has 10 all-time mentions for integrations; Brivity has 1 all-time mention for CRM integration.
- **Customer Support:** Lofty has 7 all-time mentions for customer support, Brivity has 2 all-time mentions for support and educational resources.



### What are the pros and cons of Lofty vs Brivity?

Lofty's headline strength is ease of use and integrations, while Brivity's is its all-in-one solution and strong support.

- **Lofty strengths:** Ease of use (19 all-time mentions), features (16), integrations (10), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7).
- **Lofty trade-offs:** Poor customer support (11 all-time mentions), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5).
- **Brivity strengths:** All-in-one solution (2 all-time mentions), features (2), updates (2), business growth (1), centralization (1), CRM integration (1), follow-up automation (1), lead management (1).
- **Brivity trade-offs:** Limited features (1 all-time mention), limited templates (1), limited upload features (1), poor reporting (1).



### Is Lofty or Brivity better for small businesses?

Both Lofty and Brivity are primarily used by small businesses, but Brivity reviewers more frequently highlight its suitability for small teams and solo agents.

- **Lofty:** Largest segment is Small-Business; reviewers note robust features but mention a learning curve and higher cost for single users.
- **Brivity:** Largest segment is Small-Business; reviewers describe it as well-suited for solo agents and small teams, with strong support and all-in-one capabilities.



### Which Real Estate CRM platform has better integrations?

Lofty is favored for integrations, with more reviewer-cited mentions than Brivity.

- **Lofty:** Integrations are cited in 10 all-time reviews, with recent reviewers highlighting integration with email, Outlook, Gmail, and lead generation platforms.
- **Brivity:** CRM integration is mentioned in 1 all-time review, with reviewers noting centralization but fewer specific third-party integration mentions.



### How do Lofty and Brivity compare on customer support?

Brivity scores higher on Quality of Support, with a 0.7-point advantage over Lofty (7.9 vs 7.2).

- **Lofty:** Reviewers describe support as responsive and helpful in some cases, but 11 all-time reviews cite poor customer support and slow response times.
- **Brivity:** Reviewers consistently praise Brivity's support, describing it as "top notch," "incredible," and "the best customer service" with 2 all-time mentions for support and educational resources.



### Which is easier to implement, Lofty or Brivity?

Brivity and Lofty score within 0.2 points on Ease of Setup (7.8 vs 7.6), indicating near parity.

- **Lofty:** Reviewers frequently mention easy setup and onboarding, with 7 all-time mentions for setup ease, but some cite a learning curve and complex MLS integration.
- **Brivity:** Reviewers describe setup as straightforward and efficient, with 7/7 setup scores in several reviews and positive onboarding experiences.



### Which product has better Lead Generation?

Lofty is more frequently cited for lead generation than Brivity, according to G2 reviews.

- **Lofty:** Lead generation is cited in 9 all-time reviews, with reviewers highlighting built-in PPC tools, automated follow-up, and strong marketing features.
- **Brivity:** Lead generation is mentioned in 1 all-time review, with reviewers noting its all-in-one approach and automated engagement but fewer specific mentions of lead generation tools.



| | Brivity | Lofty | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 44 | 406 | 
| **Largest Market Segment** | Small-Business (93.0% of reviews) | Small-Business (85.0% of reviews) | 
| **Entry Level Price** | Starting at $299.99 Per Month | Contact Us | 

---
## Top Pros & Cons

### Brivity

Pros:
- All-in-one Solution (2 reviews)
- Features (2 reviews)

Cons:
- Limited Features (1 reviews)
- Limited Templates (1 reviews)

### Lofty

Pros:
- Ease of Use (20 reviews)
- Features (17 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Customer Support (9 reviews)

---
## Ratings Comparison
| Rating | Brivity | Lofty | 
|---|---|---|
  | **Meets Requirements** | 8.3 (31 reviews) | 8.5 (314 reviews) | 
  | **Ease of Use** | 9.1 (34 reviews) | 8.2 (319 reviews) | 
  | **Ease of Setup** | 7.8 (12 reviews) | 7.5 (161 reviews) | 
  | **Ease of Admin** | 8.3 (8 reviews) | 7.9 (119 reviews) | 
  | **Quality of Support** | 7.9 (32 reviews) | 7.2 (304 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.0 (9 reviews) | 8.1 (118 reviews) | 
  | **Product Direction (% positive)** | 7.4 (27 reviews) | 8.1 (303 reviews) | 

---
## Pricing

### Brivity

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $299.99 Per Month

Key Features:
- Customizable IDX Websites & Lead Capture: Brivity offers customizable, beautiful, and responsive IDX websites, unlimited landing pages for open house sign-ins and home valuations, and agent subdomains that route leads directly to agents for full ownership and accountability.
-  CRM: Brivity’s CRM helps you prioritize leads by stage and engagement, stay compliant with automatic DNC checks, and streamline outreach with an integrated power dialer, email, text, and scheduling tools. Task automation ensures follow-ups are assigned and logged without manual effort.
- Client Engagement Tools: Keep buyers and sellers engaged with auto-generated, personalized Market Reports, real-time Listing Alerts, and a branded Brivity Home app that delivers tailored property insights and tools.

[Learn more about Brivity](https://www.g2.com/products/brivity/reviews)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Team

Price: Contact Us

Description: Lofty helps real estate teams streamline their sales process, maximize collaboration across different team roles, and convert more leads into transactions.

Key Features:
- IDX Website
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **Brivity** | 9.1/10 | 12 |
| **Lofty** | N/A | N/A |

#### Administrative

| Feature | Brivity | Lofty | 
|---|---|---|
| **E-Signature Capabilities** | Not enough data | Not enough data | 
| **Document Management** | 9.7 (10 reviews) | Not enough data | 
| **Contact Management** | 9.9 (12 reviews) | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Agent Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Operational

| Feature | Brivity | Lofty | 
|---|---|---|
| **Contract Management** | 8.6 (7 reviews) | Not enough data | 
| **Communication Tools** | 8.9 (12 reviews) | Not enough data | 
| **Transaction Management** | 9.9 (12 reviews) | Not enough data | 
| **Mobile App** | 7.1 (12 reviews) | Not enough data | 
| **Opportunity Tracking** | 9.4 (12 reviews) | Not enough data | 
| **Agent Monitoring** | 9.5 (11 reviews) | Not enough data | 
| **Property Management** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brivity | Lofty | 
|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **For Real Estate Agencies** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brivity** | 8.1/10 | 14 |
| **Lofty** | 8.0/10 | 171 |

#### Relationship Management

| Feature | Brivity | Lofty | 
|---|---|---|
| **Lead Generation** | 8.3 (14 reviews) | 7.8 (147 reviews) ✓ Verified | 
| **Social Media Integration** | 7.3 (11 reviews) | 7.9 (146 reviews) | 
| **CRM Integration** | 8.6 (14 reviews) | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | Brivity | Lofty | 
|---|---|---|
| **Website Builder** | 7.8 (13 reviews) | 8.1 (155 reviews) ✓ Verified | 
| **MLS Integration** | 8.8 (14 reviews) | 8.5 (169 reviews) | 
| **SEO Strategization** | 7.8 (12 reviews) | 7.1 (141 reviews) ✓ Verified | 
| **IDX Website** | 8.1 (14 reviews) | 8.5 (158 reviews) ✓ Verified | 

#### Platform Branding

| Feature | Brivity | Lofty | 
|---|---|---|
| **Operability** | Not enough data | 8.5 (132 reviews) | 
| **Brand Management** | Not enough data | 8.0 (124 reviews) | 

#### Platform Content

| Feature | Brivity | Lofty | 
|---|---|---|
| **Social Media Management** | Not enough data | 7.6 (109 reviews) | 
| **Communication Management** | Not enough data | 8.2 (126 reviews) | 
| **Website Management** | Not enough data | 8.3 (123 reviews) | 
| **Campaign Building** | Not enough data | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | Brivity | Lofty | 
|---|---|---|
| **Reporting** | Not enough data | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | Brivity | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | Not enough data | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Brivity** | 8.8/10 | 23 |
| **Lofty** | 7.5/10 | 287 |

#### Client Management

| Feature | Brivity | Lofty | 
|---|---|---|
| **Lead Scoring** | 8.7 (18 reviews) | 7.8 (243 reviews) | 
| **Contact Management** | 9.1 (19 reviews) | 8.5 (258 reviews) | 
| **Lead Generation** | 8.7 (19 reviews) | 7.2 (223 reviews) | 

#### Task Management

| Feature | Brivity | Lofty | 
|---|---|---|
| **Marketing Automation** | 8.7 (18 reviews) | 7.8 (235 reviews) | 
| **Document Management** | 9.1 (15 reviews) | 6.9 (206 reviews) | 
| **Third-Party Integration** | 8.8 (16 reviews) | 7.7 (232 reviews) | 

#### Platform Features

| Feature | Brivity | Lofty | 
|---|---|---|
| **Contact & Account Management** | 8.7 (23 reviews) | 8.4 (257 reviews) | 
| **Opportunity & Pipeline Management** | 8.8 (22 reviews) | 8.5 (263 reviews) | 
| **Task / Activity Management** | 8.9 (23 reviews) | 8.2 (260 reviews) | 
| **Listing Management** | 9.3 (20 reviews) | 7.7 (220 reviews) | 
| **Email Marketing** | 8.8 (18 reviews) | 8.0 (252 reviews) | 
| **Transaction Management** | 9.3 (21 reviews) | 7.2 (211 reviews) | 
| **Lead Management** | 8.9 (21 reviews) | 8.6 (265 reviews) | 
| **CMA Management** | 8.8 (20 reviews) | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | 7.2 (18 reviews) | 7.2 (207 reviews) | 
| **Dashboards** | 8.4 (23 reviews) | 8.1 (251 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 

#### Agentic AI - Real Estate CRM

| Feature | Brivity | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 6.3 (12 reviews) | 

#### Additional Functionality

| Feature | Brivity | Lofty | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Property Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **For Real Estate** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to Brivity (1):** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Brivity | Lofty | 
|---|---|---|
| **Small-Business** | 93.0% | 85.0% | 
| **Mid-Market** | 2.3% | 10.4% | 
| **Enterprise** | 4.7% | 4.6% | 

### By Industry

#### Brivity

- **Real Estate:** 86.0%
- **Telecommunications:** 2.3%
- **Staffing and Recruiting:** 2.3%
- **Legal Services:** 2.3%
- **Computer Software:** 2.3%
- **Commercial Real Estate:** 2.3%
- **Arts and Crafts:** 2.3%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to Brivity

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1556 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (118 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1035 reviews)
- [Qualia](https://www.g2.com/products/qualia/reviews) — 4.7/5 stars (368 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1556 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (118 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)

---
## Top Discussions

### Brivity

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brivity-vs-lofty-lofty)