Link copied to clipboard # Brivity vs Lofty Comparison - What are their main differences? Share [ Export ](/compare/brivity/lofty-lofty/export.csv) BrivityLofty[+ Add Product](#) Pricing **Brivity** **Starting at $299.99** Per Month · Lite **Lofty** **Visit lofty.com for pricing.** · Lofty Agent **Visit lofty.com for pricing.** · Lofty Team **Visit lofty.com for pricing.** · Lofty Broker **Visit lofty.com for pricing.** · Lofty ENT Show more **Pricing Insights** from reviews Perceived Cost **Brivity** $$$$$ **Lofty** $$$$$ Average Discount **Brivity** Not enough reviews yet **Lofty** 12% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Brivity** 6 months Based on 100 responses **Lofty** 6 months Based on 100 responses Return on Investment **Brivity** 6 months Based on 100 responses **Lofty** 6 months Based on 100 responses ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity") ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Brivity** [ All-in-one Solution (2) ](https://www.g2.com/products/brivity/reviews?filters%5Bsentiment_snippet%5D=1420689&qs=pros-and-cons#reviews)[ Features (2) ](https://www.g2.com/products/brivity/reviews?filters%5Bsentiment_snippet%5D=1421063&qs=pros-and-cons#reviews)[ Limited Features (1) ](https://www.g2.com/products/brivity/reviews?filters%5Bsentiment_snippet%5D=2339558&qs=pros-and-cons#reviews)[ Limited Templates (1) ](https://www.g2.com/products/brivity/reviews?filters%5Bsentiment_snippet%5D=2339473&qs=pros-and-cons#reviews) **Lofty** [ Ease of Use (19) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[ Features (16) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[ Poor Customer Support (11) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)[ Missing Features (9) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews) Integrations **Brivity** Not enough data **Lofty** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d23a22a7d1d321c1ff48369c521c6f85/boldtrail-backoffice.jpg "Product Avatar Image") BoldTrail BackOffice ](https://www.g2.com/products/boldtrail-backoffice/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9d8c2ccc0c884ab29ebd397cee8d4a3c/bombbomb.png "Product Avatar Image") BombBomb ](https://www.g2.com/products/bombbomb/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image") Docusign ](https://www.g2.com/products/docusign/reviews)[ View all ](https://www.g2.com/products/lofty-lofty/integrations) **Ratings** from reviews Meets Requirements **Brivity** **8.3** /10 Based on 31 responses **Lofty** **8.5** /10 Based on 319 responses Ease of Use **Brivity** **9.1** /10 Based on 34 responses **Lofty** **8.1** /10 Based on 325 responses Ease of Setup **Brivity** **7.8** /10 Based on 12 responses **Lofty** **7.5** /10 Based on 166 responses Ease of Admin **Brivity** **8.3** /10 Based on 8 responses **Lofty** **7.8** /10 Based on 126 responses Quality of Support **Brivity** **7.9** /10 Based on 32 responses **Lofty** **7.2** /10 Based on 309 responses Has the product been a good partner in doing business? **Brivity** **7.0** /10 Based on 9 responses **Lofty** **8.1** /10 Based on 125 responses Product Direction (% positive) **Brivity** **7.4** /10 Based on 27 responses **Lofty** **8.1** /10 Based on 308 responses **Features** ratings from reviews Real Estate Marketing **8.1** /10 Based on 14 responses **8.0** /10 Based on 173 responses Real Estate CRM **8.8** /10 Based on 23 responses **7.5** /10 Based on 293 responses Real Estate Activities Management **9.1** /10 Based on 12 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 93.0% Mid-Market(51-1000 emp.) 2.3% Enterprise(\> 1000 emp.) 4.7% Small-Business(50 or fewer emp.) 93.0% Mid-Market(51-1000 emp.) 2.3% Enterprise(\> 1000 emp.) 4.7% Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 10.2% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 10.2% Enterprise(\> 1000 emp.) 4.5% **Reviewers' Industry** [![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")](https://www.g2.com/products/brivity/reviews) Brivity Real Estate 86.0% Telecommunications 2.3% Staffing and Recruiting 2.3% Legal Services 2.3% Computer Software 2.3% Other 4.7% [![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews) Lofty Real Estate 97.7% Commercial Real Estate 1.3% Marketing and Advertising 0.3% Logistics and Supply Chain 0.3% Information Services 0.3% Other 0.3% Alternatives **Brivity Alternatives** ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") [ BoldTrail ](/products/boldtrail/reviews) ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") [ BoomTown ](/products/boomtown/reviews) ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") [ CINC ](/products/cinc/reviews) ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks") [ Real Geeks ](/products/real-geeks/reviews) **Lofty Alternatives** ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") [ BoldTrail ](/products/boldtrail/reviews) ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") [ BoomTown ](/products/boomtown/reviews) ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") [ CINC ](/products/cinc/reviews) ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks") [ Real Geeks ](/products/real-geeks/reviews) ## Brivity vs Lofty FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Lofty vs Brivity? Lofty stands out for its higher review volume and more frequent mentions of ease of use, while Brivity is rated higher for support and setup experience. | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | [Brivity](https://www.g2.com/products/brivity/reviews) | | --- | --- | | 4.3/5 (405 reviews) | 4.2/5 (44 reviews) | | Small-Business | Small-Business | | 7.6 | 7.8 | | 7.2 | 7.9 | | Ease of Use (19 all-time mentions) | All-in-one Solution (2 all-time mentions) | ### How do the pricing models of Lofty and Brivity compare? Brivity is rated higher for value with a stronger Price/Cost satisfaction score than Lofty. - **Lofty:** In recent reviews, several reviewers cite Lofty as expensive and mention hidden costs or upsells, with 5 all-time mentions of being expensive. - **Brivity:** Reviewers describe Brivity as offering strong value for the price, with one calling it the "best value on the market" and another noting it is "very competitive price wise" for the features provided. - **Switching reasons:** Reviewers switching from other CRMs to Brivity highlight its all-in-one capabilities and value, while those leaving Lofty often cite cost and dissatisfaction with upsells. ### What are the best alternatives to Lofty and Brivity? The top three alternatives to Lofty and Brivity are BoldTrail, BoomTown, and CINC. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Reviewers cite hidden costs and upsells | Ease of Use (19 all-time mentions) | | [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | Described as strong value and competitive pricing | All-in-one Solution (2 all-time mentions) | | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — | | [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — | | [CINC](https://www.g2.com/products/cinc/reviews) | 4.4/5 (204 reviews) | Small-Business | — | — | ### Which Real Estate CRM features should I prioritize when comparing Lofty and Brivity? Buyers comparing Lofty and Brivity should prioritize ease of use, lead generation, automation, integrations, and customer support. - **Ease of Use:** Lofty has 19 all-time mentions for ease of use, while Brivity has 1 all-time mention. - **Lead Generation:** Lofty has 9 all-time mentions for lead generation, Brivity has 1 all-time mention. - **Automation:** Lofty has 7 all-time mentions for automation, Brivity has 1 all-time mention for follow-up automation. - **Integrations:** Lofty has 10 all-time mentions for integrations; Brivity has 1 all-time mention for CRM integration. - **Customer Support:** Lofty has 7 all-time mentions for customer support, Brivity has 2 all-time mentions for support and educational resources. ### What are the pros and cons of Lofty vs Brivity? Lofty's headline strength is ease of use and integrations, while Brivity's is its all-in-one solution and strong support. - **Lofty strengths:** Ease of use (19 all-time mentions), features (16), integrations (10), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7). - **Lofty trade-offs:** Poor customer support (11 all-time mentions), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5). - **Brivity strengths:** All-in-one solution (2 all-time mentions), features (2), updates (2), business growth (1), centralization (1), CRM integration (1), follow-up automation (1), lead management (1). - **Brivity trade-offs:** Limited features (1 all-time mention), limited templates (1), limited upload features (1), poor reporting (1). ### Is Lofty or Brivity better for small businesses? Both Lofty and Brivity are primarily used by small businesses, but Brivity reviewers more frequently highlight its suitability for small teams and solo agents. - **Lofty:** Largest segment is Small-Business; reviewers note robust features but mention a learning curve and higher cost for single users. - **Brivity:** Largest segment is Small-Business; reviewers describe it as well-suited for solo agents and small teams, with strong support and all-in-one capabilities. ### Which Real Estate CRM platform has better integrations? Lofty is favored for integrations, with more reviewer-cited mentions than Brivity. - **Lofty:** Integrations are cited in 10 all-time reviews, with recent reviewers highlighting integration with email, Outlook, Gmail, and lead generation platforms. - **Brivity:** CRM integration is mentioned in 1 all-time review, with reviewers noting centralization but fewer specific third-party integration mentions. ### How do Lofty and Brivity compare on customer support? Brivity scores higher on Quality of Support, with a 0.7-point advantage over Lofty (7.9 vs 7.2). - **Lofty:** Reviewers describe support as responsive and helpful in some cases, but 11 all-time reviews cite poor customer support and slow response times. - **Brivity:** Reviewers consistently praise Brivity's support, describing it as "top notch," "incredible," and "the best customer service" with 2 all-time mentions for support and educational resources. ### Which is easier to implement, Lofty or Brivity? Brivity and Lofty score within 0.2 points on Ease of Setup (7.8 vs 7.6), indicating near parity. - **Lofty:** Reviewers frequently mention easy setup and onboarding, with 7 all-time mentions for setup ease, but some cite a learning curve and complex MLS integration. - **Brivity:** Reviewers describe setup as straightforward and efficient, with 7/7 setup scores in several reviews and positive onboarding experiences. ### Which product has better Lead Generation? Lofty is more frequently cited for lead generation than Brivity, according to G2 reviews. - **Lofty:** Lead generation is cited in 9 all-time reviews, with reviewers highlighting built-in PPC tools, automated follow-up, and strong marketing features. - **Brivity:** Lead generation is mentioned in 1 all-time review, with reviewers noting its all-in-one approach and automated engagement but fewer specific mentions of lead generation tools.