Compare Brandwatch Consumer Intelligence and Google Analytics 
At a Glance
Market Segments
Mid-Market (34.8% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(720)4.4 out of 5
Market Segments
Mid-Market (34.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceGoogle Analytics
Star Rating
(6,755)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsBrandwatch Consumer Intelligence vs Google Analytics
When assessing the two solutions, reviewers found Brandwatch Consumer Intelligence easier to use and do business with overall. Reviewers felt that the products are equally easy to set up and administer.
- Reviewers felt that Google Analytics meets the needs of their business better than Brandwatch Consumer Intelligence.
- When comparing quality of ongoing product support, reviewers felt that Brandwatch Consumer Intelligence is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Brandwatch Consumer Intelligence over Google Analytics.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableGoogle Analytics
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.4
587
9.0
5,615
Ease of Use
8.2
590
7.8
5,651
Ease of Setup
8.0
389
8.0
2,856
Ease of Admin
8.3
341
8.3
2,632
Quality of Support
8.6
554
7.5
4,678
Has the product been a good partner in doing business?
8.8
339
8.4
2,410
Product Direction (% positive)
9.1
560
8.5
5,485
Features by Category
Metrics
Not enough data
9.0
4070
Not enough data
8.8
4032
Not enough data
8.7
3950
Not enough data
8.6
3627
Not enough data
8.4
3404
Not enough data
8.4
3597
Not enough data
8.5
3644
Not enough data
8.6
3744
Not enough data
8.2
3318
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3256
Not enough data
8.4
3510
Not enough data
8.5
3436
Not enough data
8.3
3113
Not enough data
8.5
3694
Other
Not enough data
8.5
3705
Not enough data
8.5
3496
Not enough data
8.3
3287
Not enough data
8.7
3480
Not enough data
8.5
2701
Not enough data
8.0
2422
Not enough data
8.2
2800
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.1
89
Not enough data
7.8
87
Not enough data
8.5
92
Administration
Not enough data
8.5
2654
Not enough data
8.2
2332
Not enough data
8.9
3473
Not enough data
8.9
3567
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
155
Not enough data
7.2(won by default)
169
Not enough data
Reports & Dashboards
8.1(won by default)
249
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1176
Not enough data
8.8
1133
Not enough data
9.1
1149
Tracking & Reporting
Not enough data
8.6
1018
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1122
Not enough data
8.6
1095
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Management
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
385
Not enough data
7.5
360
Not enough data
8.7
215
Not enough data
8.7
211
Not enough data
8.5
214
Not enough data
8.3
204
Not enough data
Agentic AI - Social Media Listening Tools
6.3
52
Not enough data
6.2
53
Not enough data
5.8
52
Not enough data
6.0
52
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
390
Not enough data
8.2
377
Not enough data
8.0
183
Not enough data
8.2
199
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Tools
Not enough data
8.3
1121
Not enough data
8.9
1496
Not enough data
8.3
1254
Metrics
Not enough data
8.9
1463
Not enough data
8.9
1502
Not enough data
8.9
1499
Not enough data
8.7
1415
Not enough data
8.7
1431
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Google Analytics share no categories
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.1%
Other
46.4%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.8%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
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