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At a Glance
Market Segments
Enterprise (35.4% of reviews)
Small-Business (57.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(705)4.4 out of 5
Market Segments
Enterprise (35.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceDataEQ
Star Rating
(19)4.7 out of 5
Market Segments
Small-Business (57.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about DataEQSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Quality of Support with a score of 8.6, while DataEQ impresses with a perfect score of 10.0, indicating that users find DataEQ's support to be exceptionally responsive and helpful.
- Reviewers mention that Brandwatch's Social Measurement capabilities score 8.5, but DataEQ outperforms with a score of 9.3, highlighting its superior ability to track and analyze social media metrics effectively.
- G2 users indicate that Brandwatch's Follower Analysis is rated at 7.6, whereas DataEQ shines with a score of 9.4, suggesting that users find DataEQ's tools for understanding follower demographics and behaviors to be much more robust.
- Users on G2 report that Brandwatch's Report Customizability scores 8.0, while DataEQ achieves a higher score of 9.3, reflecting that DataEQ offers more flexible and tailored reporting options that meet diverse user needs.
- Reviewers say that Brandwatch's Sentiment Analysis is rated at 7.1, which is significantly lower than DataEQ's impressive score of 9.0, indicating that users find DataEQ's sentiment analysis tools to be more accurate and insightful.
- Users report that Brandwatch's Ease of Use is rated at 8.2, while DataEQ's score of 7.9 suggests that Brandwatch may provide a more user-friendly interface, making it easier for new users to navigate and utilize the software effectively.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableDataEQ
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableDataEQ
No trial information availableRatings
Meets Requirements
8.4
575
9.3
16
Ease of Use
8.2
578
7.9
15
Ease of Setup
8.0
378
8.1
6
Ease of Admin
8.3
336
8.1
6
Quality of Support
8.6
542
10.0
15
Has the product been a good partner in doing business?
8.8
335
9.7
6
Product Direction (% positive)
9.1
548
9.2
15
Features by Category
Social Analytics
8.4(won by default)
246
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
241
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Not enough data
Reports & Dashboards
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
228
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
133
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
123
Not enough data
8.9
135
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Feedback Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.5
381
9.3
12
7.5
359
9.7
10
8.6
209
Not enough data
8.7
208
Not enough data
8.5
211
Not enough data
8.3
201
Not enough data
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Not enough data
Data Management & Analysis
7.1
384
9.0
12
8.2
374
9.2
10
8.0
181
Not enough data
8.2
197
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
101
Not enough data
8.2
98
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
72
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and DataEQ are categorized as Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Analytics, and Brand Intelligence
DataEQ is categorized as Social Customer Service and Feedback Analytics
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
DataEQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.7%
Marketing and Advertising
21.1%
Public Relations and Communications
15.8%
Information Technology and Services
10.5%
Hospital & Health Care
10.5%
Telecommunications
5.3%
Other
36.8%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
DataEQ has no discussions with answers
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