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DataEQ Reviews & Product Details

DataEQ specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. www.dataeq.com

Seller

DataEQ

Languages Supported

Arabic, German, English, French, Portuguese, Spanish, Swahili

Product Description

DataEQ helps organizations increase revenue, optimize expenditure, and mitigate risk by understanding customers experience. Our combination of crowd-sourcing and AI enables us to turn unstructured customer feedback into actionable intelligence with unparalleled accuracy. Unlike other listening tools, BrandsEye's Crowd of human contributors can identify the specific issues driving public customer sentiment, enabling strategic and operational actions.

Overview by

Patrick Gordon (Head of Marketing at BrandsEye)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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DataEQ Media

In app view of anlaysis

DataEQ Demo - Mapping the customer journey

Mapping the customer journey through topic wheel (sentiment drivers).png

DataEQ Reviews (19)

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Verified User in Accounting

Small-Business (50 or fewer emp.)

11/13/2022

"I love DataEQ and would recommend a friend"

5/5

What do you like best about DataEQ?

Sentiments and also ratings.I love how sentiments work Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

I don't like topic tree which is about choosing from a tree Review collected by and hosted on G2.com.

Verified User in International Affairs

Small-Business (50 or fewer emp.)

9/22/2020

"Highest quality human-verified, accurate data backed up by a superbly responsive support team."

5/5

What do you like best about DataEQ?

Most helpful is that we can launch new data collections almost instantly, tailored exactly to our specifications, from a broad spectrum of public data sources. The addition of BrandsEye's crowd verification for sentiment, theme and other classifications categories means we can get deeper insight with a greater level of confidence than from offerings. All this is backed up by an extremely responsive support and development team which works closely with us to ensure the data meets our analytic requirements. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

There are no downsides which come to mind. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

Quality data is not free, therefore if quality is a primary consideration, BrandsEye is the logical choice. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

We gain granular insight into the most pressing socioeconomic issues on behalf of our customers. The benefit of working with BrandsEye is that the underlying data we employ in our insights carries a high degree of confidence and trust. We are also able to surge and stand up at a moment's notice new collections of high quality data in order to respond to crises. Review collected by and hosted on G2.com.

Darren S.

Director and Co-owner

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/24/2017

"Rocking the Daisies and BrandsEye"

4.5/5

What do you like best about DataEQ?

BrandsEye allows us to:

- Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans;

- Do trend analysis of consumers helping us to tailor ads/create better paid media strategies;

- Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles.

Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Not all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

6/7/2017

"BrandsEye is great for all your social media tracking needs."

4.5/5

What do you like best about DataEQ?

If you are looking for an analytics product that doesn't just monitor, but truly listens to online conversations letting you know the sentiment towards a brand or issue and more importantly what is driving that conversation then BrandsEye is the ideal tool. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

We're still trying to figure out the AVE to best explain it to our clients. Review collected by and hosted on G2.com.

Leonie M.

Owner

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/3/2016

"Excellent service; superior BI at my fingertips"

5/5

What do you like best about DataEQ?

* Incredible client service

* Credible analytics at my fingertips

* Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

That some of my clients are slow on the uptake to realise the incredible value Brandseye can add to their events and products. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017.

I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/31/2017

"It is best for insights like an ad and it articulate news around the globe."

5/5

What do you like best about DataEQ?

I like to engage to the real insight stories. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

When you have to appeal for an obvious topic. Review collected by and hosted on G2.com.

Jeffrey D.

Community Manager & Social Media Analyst

Telecommunications

Mid-Market (51-1000 emp.)

7/27/2016

"A fantastic company with awesome people that delivers a phenomenal product!"

5/5

What do you like best about DataEQ?

The ease of use and always available support. The BrandsEye team (thanks Amy!) have always been on standby for queries we’ve had and have always come forward with great suggestions. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

If you’re looking to monitor your brand online and draw better insights on what to do as a business, you need BrandsEye. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

BrandsEye helped setup our reporting templates which are now used on a monthly, quarterly and ad-hoc basis when needed. It also helps us make invaluable decisions in terms of planning around content and what campaigns we should run, simply because BrandsEye has given us a better overview of our audience. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

8/28/2016

"Accurate and insightful social analytics product "

5/5

What do you like best about DataEQ?

What I like most about the tool is that it gives my clients a competitive advantage I especially like the competitor analysis functionality as it allows me to view my clients against other players in their industry.

This functionality ensures I have accurate social insights not only for my client but all their major competitors Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Due to the amount of information, there is an initial learning curve, but if one invests the time to learn the platform the benefits are huge. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

The tool not only allows one to track what is being said about them and their competitors, but to find out what the conversations are really about, allowing one to eliminate the social noise and ensure my clients have accurate data that they can use to make informed business decisions.

Through their crowd integration into their software the mentions that go through the system take slang, sarcasm and local vernacular into account which is rather unique and ensures I get an accurate sentiment based view for my clients, allowing them to know how people really feel. Review collected by and hosted on G2.com.

Darren L.

Senior Social Media Engineer

Hospital & Health Care

Enterprise (> 1000 emp.)

3/9/2016

"Great for ORM and monitoring with amazing support."

4.5/5

What do you like best about DataEQ?

The ORM aspect of the tool is fantastic and if set up correctly, no mention or sentiment, good or bad slips through the cracks. The platform also uses a crowd to validate sentiment which is fantastic.

After training the system is fairly straight forward to use.

It's easy to export data as well and the dashboard itself gives you great visual graphics of your stats. It's also very easy to export and adjust the criteria required when monitoring your brand. Perfect for presentations.

The team are always on hand for support and are incredibly courteous.

By far the most powerful and comprehensive package in this price range at the moment. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Not much. I did find the training process a bit tough in the start but the team were very patient and are always available to assist when there I am unsure on how to do something. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

If your brand needs to monitor mentions online, this is a must-have and not just a nice-to-have. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

The tool currently helps us improve our strategy with regards to best times to post, which demographics are engaging most and as well as analysing our response times while also being a key component of our ORM.

Review collected by and hosted on G2.com.

Wouter K.

Managing Director

Information Services

Small-Business (50 or fewer emp.)

3/8/2016

"Great product with personalised support"

4.5/5

What do you like best about DataEQ?

By far the best feature is the ease of use and the intuitive nature of the BrandsEye platform. It is very easy to create reports and then export sections, raw data or even individual graphs. Review collected by and hosted on G2.com.

What do you dislike about DataEQ?

Nothing to dislike about the product or platform, but i would like to see the ability to create graphs and comparisons of data other than the standard templates that are provided. I have found myself exporting data and creating my own graphs from excel. This being said the exporting process is simple and the exports are well labeled and easy to manipulate. Review collected by and hosted on G2.com.

Recommendations to others considering DataEQ:

I can definitely recommend the BrandsEye social media platform. It is easy to use, the support and customer service is great and it has saved me numerous hours every month having the BrandsEye crowd verify that the correct content is being picked up and that the sentiment of the coverage is correctly attributed. Review collected by and hosted on G2.com.

What problems is DataEQ solving and how is that benefiting you?

The value of the crowd and having actual people verify content adds immense value. The system also keeps learning and improves the quality of the reports that I generate for my clients. Review collected by and hosted on G2.com.