# DataEQ Reviews **Vendor:** DataEQ **Category:** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 19 ## About DataEQ DataEQ specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. www.dataeq.com ## DataEQ Reviews ### 1. I love DataEQ and would recommend a friend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2022 **What do you like best about DataEQ?** Sentiments and also ratings.I love how sentiments work **What do you dislike about DataEQ?** I don't like topic tree which is about choosing from a tree **What problems is DataEQ solving and how is that benefiting you?** Bank issues, sentiments pertaining health, network issues. I have realized that they are easy to work with as one needs to provide how they are feeling about the product ### 2. Highest quality human-verified, accurate data backed up by a superbly responsive support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Affairs | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about DataEQ?** Most helpful is that we can launch new data collections almost instantly, tailored exactly to our specifications, from a broad spectrum of public data sources. The addition of BrandsEye's crowd verification for sentiment, theme and other classifications categories means we can get deeper insight with a greater level of confidence than from offerings. All this is backed up by an extremely responsive support and development team which works closely with us to ensure the data meets our analytic requirements. **What do you dislike about DataEQ?** There are no downsides which come to mind. **Recommendations to others considering DataEQ:** Quality data is not free, therefore if quality is a primary consideration, BrandsEye is the logical choice. **What problems is DataEQ solving and how is that benefiting you?** We gain granular insight into the most pressing socioeconomic issues on behalf of our customers. The benefit of working with BrandsEye is that the underlying data we employ in our insights carries a high degree of confidence and trust. We are also able to surge and stand up at a moment's notice new collections of high quality data in order to respond to crises. ### 3. Rocking the Daisies and BrandsEye **Rating:** 4.5/5.0 stars **Reviewed by:** Darren S. | Director and Co-owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2017 **What do you like best about DataEQ?** BrandsEye allows us to: - Access to demographics of those engaging with brand & connecting with specific target audience on on-on-one level: reward loyal fans; - Do trend analysis of consumers helping us to tailor ads/create better paid media strategies; - Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles. **What do you dislike about DataEQ?** Not all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms. **What problems is DataEQ solving and how is that benefiting you?** The tool helps us to choose which platforms to switch focus between, instead of marketing everywhere all the time, which can put strain on budgets. ### 4. BrandsEye is great for all your social media tracking needs. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2017 **What do you like best about DataEQ?** If you are looking for an analytics product that doesn't just monitor, but truly listens to online conversations letting you know the sentiment towards a brand or issue and more importantly what is driving that conversation then BrandsEye is the ideal tool. **What do you dislike about DataEQ?** We're still trying to figure out the AVE to best explain it to our clients. **What problems is DataEQ solving and how is that benefiting you?** Analytics, tracking and the ability to quantify CNBC Africa's social business services. ### 5. Excellent service; superior BI at my fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Leonie M. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2016 **What do you like best about DataEQ?** * Incredible client service * Credible analytics at my fingertips * Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners **What do you dislike about DataEQ?** That some of my clients are slow on the uptake to realise the incredible value Brandseye can add to their events and products. **What problems is DataEQ solving and how is that benefiting you?** One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations. The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach. Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017. I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye. ### 6. It is best for insights like an ad and it articulate news around the globe. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2017 **What do you like best about DataEQ?** I like to engage to the real insight stories. **What do you dislike about DataEQ?** When you have to appeal for an obvious topic. **Recommendations to others considering DataEQ:** Yes, 100% - It's good for social media community, where you get to know more about the brand awareness and some political structures. I guess!!! **What problems is DataEQ solving and how is that benefiting you?** Customer services the most ### 7. A fantastic company with awesome people that delivers a phenomenal product! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey D. | Community Manager & Social Media Analyst, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about DataEQ?** The ease of use and always available support. The BrandsEye team (thanks Amy!) have always been on standby for queries we’ve had and have always come forward with great suggestions. **What do you dislike about DataEQ?** There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening. **Recommendations to others considering DataEQ:** If you’re looking to monitor your brand online and draw better insights on what to do as a business, you need BrandsEye. **What problems is DataEQ solving and how is that benefiting you?** BrandsEye helped setup our reporting templates which are now used on a monthly, quarterly and ad-hoc basis when needed. It also helps us make invaluable decisions in terms of planning around content and what campaigns we should run, simply because BrandsEye has given us a better overview of our audience. ### 8. Accurate and insightful social analytics product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2016 **What do you like best about DataEQ?** What I like most about the tool is that it gives my clients a competitive advantage I especially like the competitor analysis functionality as it allows me to view my clients against other players in their industry. This functionality ensures I have accurate social insights not only for my client but all their major competitors **What do you dislike about DataEQ?** Due to the amount of information, there is an initial learning curve, but if one invests the time to learn the platform the benefits are huge. **What problems is DataEQ solving and how is that benefiting you?** The tool not only allows one to track what is being said about them and their competitors, but to find out what the conversations are really about, allowing one to eliminate the social noise and ensure my clients have accurate data that they can use to make informed business decisions. Through their crowd integration into their software the mentions that go through the system take slang, sarcasm and local vernacular into account which is rather unique and ensures I get an accurate sentiment based view for my clients, allowing them to know how people really feel. ### 9. Great for ORM and monitoring with amazing support. **Rating:** 4.5/5.0 stars **Reviewed by:** Darren L. | Senior Social Media Engineer, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about DataEQ?** The ORM aspect of the tool is fantastic and if set up correctly, no mention or sentiment, good or bad slips through the cracks. The platform also uses a crowd to validate sentiment which is fantastic. After training the system is fairly straight forward to use. It's easy to export data as well and the dashboard itself gives you great visual graphics of your stats. It's also very easy to export and adjust the criteria required when monitoring your brand. Perfect for presentations. The team are always on hand for support and are incredibly courteous. By far the most powerful and comprehensive package in this price range at the moment. **What do you dislike about DataEQ?** Not much. I did find the training process a bit tough in the start but the team were very patient and are always available to assist when there I am unsure on how to do something. **Recommendations to others considering DataEQ:** If your brand needs to monitor mentions online, this is a must-have and not just a nice-to-have. **What problems is DataEQ solving and how is that benefiting you?** The tool currently helps us improve our strategy with regards to best times to post, which demographics are engaging most and as well as analysing our response times while also being a key component of our ORM. ### 10. Great product with personalised support **Rating:** 4.5/5.0 stars **Reviewed by:** Wouter K. | Managing Director, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2016 **What do you like best about DataEQ?** By far the best feature is the ease of use and the intuitive nature of the BrandsEye platform. It is very easy to create reports and then export sections, raw data or even individual graphs. **What do you dislike about DataEQ?** Nothing to dislike about the product or platform, but i would like to see the ability to create graphs and comparisons of data other than the standard templates that are provided. I have found myself exporting data and creating my own graphs from excel. This being said the exporting process is simple and the exports are well labeled and easy to manipulate. **Recommendations to others considering DataEQ:** I can definitely recommend the BrandsEye social media platform. It is easy to use, the support and customer service is great and it has saved me numerous hours every month having the BrandsEye crowd verify that the correct content is being picked up and that the sentiment of the coverage is correctly attributed. **What problems is DataEQ solving and how is that benefiting you?** The value of the crowd and having actual people verify content adds immense value. The system also keeps learning and improves the quality of the reports that I generate for my clients. ### 11. Game changing **Rating:** 4.5/5.0 stars **Reviewed by:** Bradley K. | Games Manager / Product Manager-Owner / Project Manager / Editor / Gamesmaster, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2016 **What do you like best about DataEQ?** Everyone I have interacted with BrandsEye has an awesome attitude and infectious passion for their industry. Working with them has introduced me to some incredible people! I am not sure of their recruitment strategy but they certainly get it right! **What do you dislike about DataEQ?** Hardly anything. I would like to see more options for layouts and design choices or graphs etc, but the platform is outstanding! **What problems is DataEQ solving and how is that benefiting you?** Tracking trends and sentiment as well as social media reach and ROI for specific campaigns. ### 12. Brandseye is a fantastic company with a great product **Rating:** 5.0/5.0 stars **Reviewed by:** Bell L. | Communication Management Officer, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2016 **What do you like best about DataEQ?** The pro's are EVERYTHING. They're a great company with fantastic customer service - always willing to help no matter what time of day and night. Their product is quite unique in a way that it is easy to get great community feedback and gauge exactly what your standing is with your clients **What do you dislike about DataEQ?** Cons is that it is always quite difficult for me to set up a dashboard and I always have to ask Matt to do it. They also do not have a section for scheduling as yet but I am sure they will. **Recommendations to others considering DataEQ:** Please get a scheduling tool guys. It would be so much easier to use as opposed to replying from one platform and then scheduling from another. **What problems is DataEQ solving and how is that benefiting you?** It helps us to know whether or not we are implementing the goals set out in our strategy ### 13. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2016 **What do you like best about DataEQ?** Really good UI and fantastic, helpful support system. It's always great to know there's someone on the other side who will deal with your query quickly and efficiently. **What do you dislike about DataEQ?** I have only been using the platform for a few weeks. It can be tricky to wrap one's head around the terminology but some extra training and the Wiki Guide are extremely helpful to have if necessary. **What problems is DataEQ solving and how is that benefiting you?** BrandsEye will make reporting to donors/funders on reach and value easy to do. It's professional and solves the question of what reach we have on our social platforms and in social/ PR campaigns. ### 14. Phenomenal to the Nth degree **Rating:** 5.0/5.0 stars **Reviewed by:** Lenin R. | Lead Social Media and Content Strategist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2016 **What do you like best about DataEQ?** I love the fact that nothing slips by when you are administering social listening via Brandseye. It is fantastic to have a tool that can be filtered on such a granular level. Having worked as a digital marketer for scores of years, I have used several tool and none of them hold a candle to Brandseye. To be able to have access to such granular data is a game-changer of note. Apart from it technological prowess, I am fortunate to say that I have incredible support from Brandseye. Ricky Botha and Amy Mitchley have been nothing but helpful and courteous.As a support team they always go out of their way to assist me. **What do you dislike about DataEQ?** I can whole heartedly say nothing.... My experience with the product has always been great. **Recommendations to others considering DataEQ:** If you are serious about digital implementation, your digital eco-system is incomplete without a full perspective on conversations surrounding your brand. Brandseye will supply you with the relevant data to make educated/strategic decisions. **What problems is DataEQ solving and how is that benefiting you?** The main area that it has helped with is pulling insights. By supplying us with viscous and accurate data, we are better equipped to conjure strategies, analyse and identify audiences and articulate sentiments on various topics. This sort of information is invaluable when it comes to aligning our campaigns with client objectives... In addition, it also assists with delivering more insightful campaign reports. ### 15. BrandsEye has exceeded our expectations from day one! Quality and expertise all in one **Rating:** 5.0/5.0 stars **Reviewed by:** Sashnee D. | Social Media Lead, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2016 **What do you like best about DataEQ?** After-sales support, quality of data, innovation of the platform, customize dashboards for reports, **What do you dislike about DataEQ?** Currently, I have no dislikes with the platform. **What problems is DataEQ solving and how is that benefiting you?** Social media listening is critical to any business and BrandsEye has allowed us to formulate our strategy with the insights gained from the platform. We are constantly learning from using BrandsEye to listen to our customers. ### 16. Superb service and accurate information **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2016 **What do you like best about DataEQ?** All the in-depth options for analytic reporting, daily reports being sent that allow you to check on your brands and products without having to access the system. Also the overall service provided by BrandsEye team. **What do you dislike about DataEQ?** It would be wise to incorporate a tool to messure SnapChat since some brands are moving towards that specific social media platform. **What problems is DataEQ solving and how is that benefiting you?** Real time responses from the audiences of each of the clients social media platforms being tracked. ### 17. An advanced, detailed reporting and monitoring online sytem - which can be suited to your needs. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2016 **What do you like best about DataEQ?** Friendly staff, always someone to help. Nothing is too much trouble. Reports are accurate and detailed. **What do you dislike about DataEQ?** It's a lot o "learn" for the new user. As the system is so detailed and your options vast - sometimes you can get lost in the navigation, setting up of things. **What problems is DataEQ solving and how is that benefiting you?** solving - online media monitoring, tracking of social media, influencers and accurate event reporting. benefit - the social media value of an influencer ### 18. We use BrandsEye to provide ORM services for various clients. **Rating:** 4.0/5.0 stars **Reviewed by:** Robert B. | Founder, Director, Strategist, Project Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2016 **What do you like best about DataEQ?** Ease of creating and managing dashboards. Useful information within reports, especially automated sentiment allocation. **What do you dislike about DataEQ?** Login via an emailed link is frustrating. **What problems is DataEQ solving and how is that benefiting you?** Listing to online conversations about our clients' brands. ### 19. One of the most effective tools I've used for online sentiment analysis and monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmed B. | Strategist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about DataEQ?** The ease of exporting graphs as well as the ability to customise it within the dashboard makes it easy to important into presentations **What do you dislike about DataEQ?** Video tutorials within the app would help with using the portal. While training is offered it can be a bit much sending every new person to a training session. Maybe a host of tutorials or tasks that give a form of "accreditation" in the use of the brandseye tool **What problems is DataEQ solving and how is that benefiting you?** It has proved useful in formulating digital strategies as well as consumer prediction patterns ## DataEQ Discussions - [What is DataEQ used for?](https://www.g2.com/discussions/what-is-dataeq-used-for) - [View DataEQ pricing details and edition comparison](https://www.g2.com/products/dataeq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+00%3A31%3A57+-0500&secure%5Bsession_id%5D=390326a7-728c-4cf7-ab10-8757b8633ba9&secure%5Btoken%5D=5486384b157b748f76ed1a5f3d863ec478562bb9710df0676e0bc582fd8813e9&format=llm_user) ## DataEQ Features **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Process** - Mentions - Tickets - Macros **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Channels** - Email - Social - Live Chat - Phone - Text **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Generative AI** - AI Text Generation - AI Text Summarization ## Top DataEQ Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (704 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,603 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (372 reviews)