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Compare Brandfolder and Guru 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Starting at $25.00 1 Seat Per Month
Brandfolder
Star Rating
(1,422)4.4 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderGuru
Star Rating
(2,366)4.7 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Seat Per Month
Browse all 2 pricing plansBrandfolder vs Guru
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Brandfolder.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Brandfolder.
Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Guru
Team
Starting at $25.00
1 Seat Per Month
Predictable, seat-based pricing for teams getting started with Guru’s AI Source of Truth.
- AI-powered enterprise search
- Verified knowledge base
- AI chat & research
Free Trial
Brandfolder
Free Trial is available
Guru
Free Trial is available
Ratings
Meets Requirements
8.9
1,178
9.2
1,938
Ease of Use
8.9
1,189
9.3
1,960
Ease of Setup
8.2
530
9.3
976
Ease of Admin
8.5
496
9.0
475
Quality of Support
8.8
852
9.3
1,536
Has the product been a good partner in doing business?
8.7
487
9.4
428
Product Direction (% positive)
8.3
1,152
9.2
1,835
Features by Category
Interface and Performance
8.8
855
|
Verified
Not enough data
8.6
902
|
Verified
Not enough data
8.3
930
|
Verified
Not enough data
8.7
945
|
Verified
Not enough data
7.4
298
Not enough data
Asset Management
9.1
898
|
Verified
Not enough data
8.6
691
|
Verified
Not enough data
8.5
659
|
Verified
Not enough data
8.5
611
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.1
418
|
Verified
Not enough data
8.3
458
|
Verified
Not enough data
8.4
364
Not enough data
Media Types
8.6
697
|
Verified
Not enough data
8.5
530
|
Verified
Not enough data
9.4
952
|
Verified
Not enough data
Administration
8.4
647
|
Verified
Not enough data
8.7
765
|
Verified
Not enough data
8.8
786
|
Verified
Not enough data
7.9
561
|
Verified
Not enough data
7.9
486
|
Verified
Not enough data
Agentic AI - Digital Asset Management
5.8
44
Not enough data
Content Management
Not enough data
9.4
118
Not enough data
9.3
117
Not enough data
9.4
116
Content Discovery
Not enough data
9.4
121
Not enough data
9.3
118
Not enough data
9.3
116
Not enough data
9.0
109
Not enough data
9.4
108
Not enough data
9.2
108
Generative AI
Not enough data
9.3
76
Not enough data
9.3
78
Administration
Not enough data
9.2
682
Not enough data
9.2
674
Not enough data
9.1
671
Knowledge Management
Not enough data
9.6
802
Not enough data
9.3
740
Not enough data
9.2
701
Compliance
Not enough data
9.2
696
Not enough data
9.2
663
Not enough data
9.2
653
Not enough data
9.1
632
Customer Support
Not enough data
9.2
771
Not enough data
9.2
728
Not enough data
9.0
648
Data Security
Not enough data
9.2
636
Not enough data
9.2
629
Not enough data
9.3
656
Not enough data
9.1
635
Administration
Not enough data
9.2
681
Not enough data
9.3
708
Not enough data
9.4
776
Generative AI
Not enough data
9.1
492
Knowledge Pages
Not enough data
9.0
692
Not enough data
9.1
643
Not enough data
9.1
692
Not enough data
8.8
588
Not enough data
8.9
555
Not enough data
9.1
564
Knowledge Dissemination
Not enough data
8.9
670
Not enough data
9.1
671
Not enough data
9.5
753
Not enough data
9.1
721
Not enough data
9.1
592
Not enough data
9.2
589
Not enough data
9.3
588
Not enough data
9.0
559
Not enough data
9.2
573
Agentic AI - Knowledge Base
Not enough data
8.7
104
Not enough data
9.1
108
Not enough data
8.9
105
Compatibility
Not enough data
9.3
106
Not enough data
8.9
102
Not enough data
9.0
100
Agentic AI - Enterprise Search Software
Not enough data
8.9
56
Not enough data
8.8
50
Not enough data
9.0
54
Not enough data
8.9
49
Not enough data
9.0
56
Not enough data
8.7
50
Search Queries
Not enough data
9.2
100
Not enough data
9.4
104
Not enough data
9.2
98
Not enough data
9.2
94
Not enough data
9.3
109
AI powered search - Enterprise Search Software
Not enough data
8.6
47
Not enough data
8.7
39
Not enough data
9.4
44
Functionality
Not enough data
9.0
104
Not enough data
9.3
105
Not enough data
9.1
106
Compatibility - Enterprise Search Software
Not enough data
8.9
37
Not enough data
9.5
38
Not enough data
8.6
37
Functionality - Enterprise Search Software
Not enough data
9.0
38
Not enough data
9.5
39
Not enough data
9.2
40
Search Queries - Enterprise Search Software
Not enough data
9.1
38
Not enough data
9.2
39
Not enough data
8.8
39
Not enough data
9.5
37
Responses
Not enough data
8.7
64
Not enough data
8.8
71
Not enough data
9.1
76
Automation - AI Agents
Not enough data
8.7
61
Not enough data
8.4
70
Not enough data
8.5
72
Not enough data
8.9
64
Not enough data
9.0
61
Platform
Not enough data
8.8
66
Not enough data
9.0
71
Not enough data
8.7
70
Autonomy - AI Agents
Not enough data
9.0
66
Not enough data
9.0
69
Not enough data
8.9
72
Not enough data
9.1
64
Generative AI
Not enough data
9.0
75
Not enough data
9.0
72
Editing
5.7
131
Not enough data
7.1
133
Not enough data
5.4
128
Not enough data
5.7
125
Not enough data
Search
7.5
134
Not enough data
7.9
133
Not enough data
6.6
136
Not enough data
6.7
128
Not enough data
Permissions
7.7
131
Not enough data
8.1
132
Not enough data
7.9
129
Not enough data
Platform
7.4
130
Not enough data
7.9
131
Not enough data
6.7
126
Not enough data
Agentic AI - Brand Asset Management
5.4
19
Not enough data
5.3
19
Not enough data
5.3
19
Not enough data
5.2
18
Not enough data
5.1
18
Not enough data
5.6
18
Not enough data
Customization - AI Agent Builders
Not enough data
10.0
7
Not enough data
9.4
6
Not enough data
9.0
5
Functionality - AI Agent Builders
Not enough data
9.4
6
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
8.8
7
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
10.0
7
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
9.4
6
Not enough data
9.2
6
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandfolder and Guru share no categories
Unique Categories
Brandfolder is categorized as Digital Asset Management and Brand Asset Management
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Food & Beverages
6.2%
Non-Profit Organization Management
6.0%
Consumer Goods
5.7%
Computer Software
5.4%
Other
68.7%
Computer Software
14.6%
Information Technology and Services
11.5%
Consumer Services
8.6%
Internet
6.3%
Financial Services
6.0%
Other
52.9%
Discussions
How secure is Brandfolder?
1 Comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
What features are available on the Brandfolder Enterprise plan?
1 Comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 Comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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