# Brand24 vs Brandwatch Consumer Intelligence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Consumer Intelligence excels in providing valuable insights for market research, particularly in social listening. Users appreciate its ability to monitor trending topics and track audience sentiment effectively, making it a strong choice for businesses focused on understanding real-time conversations around their brands.
- **Users say** Brand24 stands out for its user-friendly interface and quick delivery of real-time insights. Many find the alerts and sentiment analysis features particularly helpful for making timely communication decisions, allowing them to react swiftly to brand mentions and trends.
- **According to verified reviews** , Brandwatch Consumer Intelligence has a higher overall G2 Score, indicating greater user satisfaction. However, some users mention that it can be complex to set up, which may pose challenges for teams looking for a straightforward implementation process.
- **Reviewers mention** that Brand24 shines in its actionable data capabilities, helping users measure sentiment and identify potential influencers effectively. This feature is especially beneficial for tracking campaign impact and understanding audience engagement.
- **Users appreciate** the comprehensive support offered by Brand24, with many highlighting the quality of customer service and the helpfulness of the AI Brand Assistant. This support can significantly enhance the user experience, especially for small businesses that may require more guidance.
- **G2 reviewers note** that while Brandwatch Consumer Intelligence offers robust features for in-depth analysis, Brand24's integration capabilities, including options to connect with tools like ChatGPT, make it easier for users to filter and analyze data from various sources in one place.



| | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 350 | 727 | 
| **Largest Market Segment** | Small-Business (65.2% of reviews) | Mid-Market (35.2% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Features (18 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
  | **Meets Requirements** | 9.0 (316 reviews) | 8.4 (591 reviews) | 
  | **Ease of Use** | 9.2 (322 reviews) | 8.2 (596 reviews) | 
  | **Ease of Setup** | 8.9 (195 reviews) | 8.0 (397 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.3 (341 reviews) | 
  | **Quality of Support** | 9.5 (297 reviews) | 8.6 (559 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 9.1 (315 reviews) | 9.1 (565 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 294 |

#### Social Analytics

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 8.4 (250 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 7.6 (234 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 7.7 (243 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.7 (159 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 6.8 (175 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 8.1 (155 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.2 (171 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.1 (250 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.0 (251 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.2 (230 reviews) | 
| **White Label** | 8.3 (42 reviews) | 7.1 (114 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (23 reviews) | 
| **Cross-system Integration** | 7.7 (5 reviews) | 6.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (23 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | 6.4 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |

#### Media Channels

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | 6.8 (107 reviews) | 
| **Print Media** | Feature Not Available | 6.5 (105 reviews) | 
| **Online Media** | 9.2 (85 reviews) | 8.5 (135 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 7.7 (119 reviews) | 
| **National Media** | 8.8 (76 reviews) | 8.1 (124 reviews) | 
| **International Media** | 8.8 (69 reviews) | 8.1 (117 reviews) | 

#### Reporting

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 8.6 (135 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 8.4 (128 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 7.9 (124 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 8.9 (137 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (22 reviews) | 

#### Generative AI

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 7.1 (54 reviews) | 
| **AI Text Summarization** | 8.4 (44 reviews) | 7.4 (56 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |

#### Audiences

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.4 (116 reviews) | 
| **Influencer Identification** | Not enough data | 7.7 (100 reviews) | 
| **Buyer Personas** | Not enough data | 6.8 (82 reviews) | 
| **Segmentation** | Not enough data | 7.7 (97 reviews) | 

#### Data Analysis

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.8 (90 reviews) | 
| **Dashboards** | Not enough data | 8.9 (118 reviews) | 
| **Visualizations** | Not enough data | 8.7 (112 reviews) | 
| **Advanced Filtering** | Not enough data | 8.7 (113 reviews) | 

#### Administration

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 7.2 (73 reviews) | 
| **Ad Integrations** | Not enough data | 7.0 (69 reviews) | 
| **Data Exporting** | Not enough data | 8.3 (99 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (10 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 257 |
| **Brandwatch Consumer Intelligence** | 7.5/10 | 425 |

#### Monitoring & Listening

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.5 (386 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.5 (360 reviews) | 
| **Brand Monitoring** | 9.4 (94 reviews) | 8.7 (218 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 8.7 (212 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 8.5 (216 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 8.3 (205 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 6.3 (52 reviews) | 
| **Cross-system Integration** | 7.3 (10 reviews) | 6.2 (53 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | 5.8 (52 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | 6.0 (52 reviews) | 
| **Decision Making** | 8.1 (9 reviews) | 6.1 (52 reviews) | 

#### Data Management & Analysis

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.1 (391 reviews) | 
| **Social Reporting** | 8.9 (219 reviews) | 8.2 (377 reviews) | 
| **Alerts and Notifications** | 9.0 (77 reviews) | 8.0 (184 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 8.2 (199 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |

#### Brand Signals

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Comparison** | Not enough data | 8.1 (90 reviews) | 
| **AI** | Not enough data | 7.1 (92 reviews) | 
| **Brand Health** | Not enough data | 8.3 (91 reviews) | 

#### Brand Analytics

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.3 (102 reviews) | 
| **Tracking** | Not enough data | 8.2 (98 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (8 reviews) | 

#### Lead Intelligence

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.7 (82 reviews) | 
| **Account-level Insights ** | Not enough data | 8.2 (74 reviews) | 
| **Lead Analysis ** | Not enough data | 8.0 (71 reviews) | 

#### Lead Management

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (73 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.6 (62 reviews) | 
| **Account Identification ** | Not enough data | 7.8 (63 reviews) | 

#### Marketing Campaigns

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.6 (64 reviews) | 
| **Revenue Planning ** | Not enough data | 7.0 (53 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (60 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.6 (58 reviews) | 
| **Customization ** | Not enough data | 8.4 (67 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.9 (11 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 9.2 (11 reviews) | 

---
## Categories
**Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Brandwatch Consumer Intelligence (3):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Brandwatch Consumer Intelligence | 
|---|---|---|
| **Small-Business** | 65.2% | 30.1% | 
| **Mid-Market** | 28.4% | 35.2% | 
| **Enterprise** | 6.4% | 34.8% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.7%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.5%

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.8%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.4%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.9%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (111 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Brandwatch Consumer Intelligence

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (296 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (92 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3976 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-brandwatch-consumer-intelligence)