Compare Brand24 and Brandwatch Consumer Intelligence 
Featured Products
At a Glance
Market Segments
Small-Business (65.6% of reviews)
Mid-Market (34.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(340)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansBrandwatch Consumer Intelligence
Star Rating
(721)4.4 out of 5
Market Segments
Mid-Market (34.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in its ability to surface and analyze online conversations, with users appreciating its comprehensive database and innovative interface that makes exploration feel intuitive.
- Users say Brand24 stands out for its user-friendly design, making it easy to track brand mentions online. Reviewers highlight the clean dashboard that displays information effectively, which is particularly beneficial for those new to social media monitoring.
- According to verified reviews, Brandwatch Consumer Intelligence has a higher overall satisfaction score, indicating that users find it to be a more robust tool for in-depth analysis, especially with features like Boolean operators for refining data queries.
- Reviewers mention that Brand24's comparison tool and AI brand assistant provide quick insights, allowing users to easily compare their brand with competitors. This feature is particularly praised for its immediacy and clarity in presenting data.
- Users report that while Brandwatch Consumer Intelligence offers powerful analytics capabilities, some find it challenging to configure for specific workflows, which can hinder the user experience for those needing tailored solutions.
- G2 reviewers highlight that Brand24's quality of support is notably high, with users appreciating the responsive assistance they receive, which can be a significant advantage for small businesses looking for reliable help as they navigate the platform.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Brand24
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
9.0
307
8.4
587
Ease of Use
9.2
313
8.2
590
Ease of Setup
8.9
186
8.0
389
Ease of Admin
8.9
157
8.3
341
Quality of Support
9.5
288
8.6
554
Has the product been a good partner in doing business?
9.4
149
8.8
339
Product Direction (% positive)
9.1
307
9.1
560
Features by Category
Social Analytics
8.8(won by 0.4)
113
8.4
247
8.7(won by 1.1)
113
7.6
234
8.9(won by 1.2)
116
7.7
242
Feature Not Available
6.7(won by default)
159
8.4(won by 1.6)
102
6.8
175
9.0(won by 0.9)
45
8.1
155
8.5(won by 1.3)
47
7.2
169
Reports & Dashboards
8.4(won by 0.3)
117
8.1
249
9.0(won by 1.0)
120
8.0
250
9.0(won by 0.8)
57
8.2
229
8.3(won by 1.2)
42
7.1
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
7.7(won by 1.5)
5
6.2
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
7.3(won by 0.9)
5
6.4
23
Media Channels
Feature Not Available
6.8
107
Feature Not Available
6.5
105
9.2
85
8.5
134
Geographic Coverage
8.3
75
7.7
119
8.8
76
8.1
124
8.8
69
8.1
117
Reporting
8.9
82
8.6
135
8.8
85
8.4
128
8.8
74
7.9
124
9.2
77
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Feature Not Available
7.1
54
8.4
44
7.4
56
Audiences
Not enough data
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Data Analysis
Not enough data
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Administration
Not enough data
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
8.8
216
8.5
385
8.5
207
7.5
360
9.4
89
8.7
215
9.1
82
8.7
211
8.8
73
8.5
214
8.6
69
8.3
204
Agentic AI - Social Media Listening Tools
7.6
9
6.3
52
7.0
9
6.2
53
7.4
9
5.8
52
8.0
9
6.0
52
8.1
9
6.1
52
Data Management & Analysis
8.0
215
7.1
390
8.8
215
8.2
377
9.0
76
8.0
183
8.4
71
8.2
199
Brand Signals
Not enough data
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Brand Analytics
Not enough data
8.3
102
Not enough data
8.2
98
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Brand24 and Brandwatch Consumer Intelligence are categorized as Media Monitoring, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Brand24 has no unique categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, and Brand Intelligence
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.7%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
49.1%
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.1%
Other
46.4%
Discussions
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
