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Compare Brand24 and Brandwatch Consumer Intelligence 
Featured Products
At a Glance
Market Segments
Small-Business (65.2% of reviews)
Enterprise (35.3% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(322)4.6 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansBrandwatch Consumer Intelligence
Star Rating
(709)4.4 out of 5
Market Segments
Enterprise (35.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in its ability to surface and analyze online conversations, with users appreciating its comprehensive database and innovative interface that makes exploration feel intuitive.
- Users say Brand24 stands out for its user-friendly design, making it easy to track brand mentions online. Reviewers highlight the clean dashboard that displays information effectively, which is particularly beneficial for those new to social media monitoring.
- According to verified reviews, Brandwatch Consumer Intelligence has a higher overall satisfaction score, indicating that users find it to be a more robust tool for in-depth analysis, especially with features like Boolean operators for refining data queries.
- Reviewers mention that Brand24's comparison tool and AI brand assistant provide quick insights, allowing users to easily compare their brand with competitors. This feature is particularly praised for its immediacy and clarity in presenting data.
- Users report that while Brandwatch Consumer Intelligence offers powerful analytics capabilities, some find it challenging to configure for specific workflows, which can hinder the user experience for those needing tailored solutions.
- G2 reviewers highlight that Brand24's quality of support is notably high, with users appreciating the responsive assistance they receive, which can be a significant advantage for small businesses looking for reliable help as they navigate the platform.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Brand24
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
9.0
294
8.4
579
Ease of Use
9.2
300
8.2
582
Ease of Setup
8.9
174
8.0
382
Ease of Admin
9.0
154
8.3
338
Quality of Support
9.6
275
8.6
546
Has the product been a good partner in doing business?
9.3
146
8.8
337
Product Direction (% positive)
9.1
297
9.1
552
Features by Category
Social Analytics
8.8(won by 0.4)
111
8.4
247
8.7(won by 1.1)
112
7.6
234
8.9(won by 1.2)
115
7.7
242
Feature Not Available
6.7(won by default)
159
8.4(won by 1.6)
102
6.8
175
9.0(won by 0.9)
44
8.1
154
8.5(won by 1.3)
45
7.2
168
Reports & Dashboards
8.4(won by 0.3)
114
8.1
248
9.0(won by 1.0)
117
8.0
250
9.0(won by 0.8)
56
8.2
229
8.3(won by 1.2)
42
7.1
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
7.7(won by 1.5)
5
6.2
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
7.3(won by 0.9)
5
6.4
23
Media Channels
Feature Not Available
6.8
107
Feature Not Available
6.5
105
9.1
81
8.5
134
Geographic Coverage
8.3
73
7.7
119
8.7
74
8.1
124
8.8
69
8.1
117
Reporting
8.8
80
8.6
135
8.8
82
8.4
128
8.8
72
7.9
124
9.2
76
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Feature Not Available
7.1
54
8.4
44
7.4
56
Audiences
Not enough data
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Data Analysis
Not enough data
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Administration
Not enough data
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
8.8
214
8.5
383
8.5
207
7.5
359
9.4
82
8.6
212
9.1
79
8.7
208
8.8
73
8.5
213
8.6
69
8.3
202
Agentic AI - Social Media Listening Tools
7.8
10
6.3
51
7.2
9
6.0
50
7.7
10
5.8
51
8.0
9
5.9
51
8.0
9
6.0
51
Data Management & Analysis
7.9
212
7.1
386
8.8
211
8.2
375
9.0
74
8.0
181
8.5
69
8.2
197
Brand Signals
Not enough data
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Brand Analytics
Not enough data
8.3
102
Not enough data
8.2
98
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Brand24 and Brandwatch Consumer Intelligence are categorized as Media Monitoring, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Brand24 has no unique categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, and Brand Intelligence
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Information Technology and Services
8.9%
Internet
7.6%
Computer Software
7.6%
Public Relations and Communications
3.5%
Other
49.1%
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
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