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Compare Bombora Company Surge® and Cognism 
At a Glance
Market Segments
Mid-Market (58.7% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bombora Company Surge®
Star Rating
(155)4.4 out of 5
Market Segments
Mid-Market (58.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Bombora Company Surge®Cognism
Star Rating
(1,277)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user experience, particularly with its intuitive Chrome extension, which users find super easy to use and always accessible. This feature enhances productivity by allowing users to interact seamlessly with LinkedIn profiles.
- Users say Bombora Company Surge® offers a wide range of topics and high accuracy in intent data, which is particularly beneficial for account-based marketing strategies. Reviewers appreciate how straightforward the tool is, even for those without prior experience.
- According to verified reviews, Cognism's setup process is notably easy and quick, with users highlighting the initial onboarding as a smooth experience. This contrasts with Bombora, which, while also user-friendly, does not receive the same level of praise for setup speed.
- Reviewers mention that both products provide valuable insights, but Cognism stands out with its higher contact data availability, which users find crucial for effective outreach. Bombora, while strong in company data, lags in this area.
- Users highlight that Bombora Company Surge® is particularly effective for tracking buyer intent, a feature that many find essential for B2B customer acquisition. This capability is often cited as a key strength, especially in the context of account-based marketing.
- G2 reviewers note that while both products have similar scores for quality of support, Cognism's overall user satisfaction is higher, reflecting a more robust market presence and a larger volume of recent reviews, which suggests a more active user community and ongoing product improvements.
Pricing
Entry-Level Pricing
Bombora Company Surge®
No pricing availableCognism
No pricing availableFree Trial
Bombora Company Surge®
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
8.6
100
8.7
1,056
Ease of Use
8.7
100
9.0
1,076
Ease of Setup
8.7
52
9.1
621
Ease of Admin
8.9
53
9.0
207
Quality of Support
9.1
95
9.1
955
Has the product been a good partner in doing business?
9.1
53
9.2
210
Product Direction (% positive)
9.1
90
9.2
1,022
Features by Category
Data Availability
6.9
26
8.2
677
8.1
36
8.4
657
Feature Not Available
7.9
623
|
Verified
Not enough data
7.4
390
Data Accuracy
8.0
23
7.8
664
8.4
36
8.1
638
Not enough data
7.5
386
Agentic AI - Sales Intelligence
Not enough data
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Platform
8.0
14
Feature Not Available
8.4
19
|
Verified
8.2
463
|
Verified
8.8
25
8.6
481
7.0
21
|
Verified
7.7
410
6.3
10
|
Verified
Feature Not Available
8.3
17
8.1
439
Features
7.1
20
8.4
618
8.9
36
8.4
592
7.1
19
|
Verified
7.9
581
|
Verified
8.2
28
|
Verified
8.1
589
|
Verified
8.0
27
|
Verified
8.5
632
|
Verified
7.1
15
|
Verified
7.3
466
6.8
14
|
Verified
7.6
523
7.8
31
|
Verified
7.6
544
|
Verified
7.2
12
|
Verified
7.2
530
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.1
36
Not enough data
8.1
45
Not enough data
7.7
13
Not enough data
Platform Additional Functionality
8.4
47
Not enough data
8.5
24
Not enough data
8.0
15
Not enough data
8.7
20
Not enough data
8.1
24
Not enough data
Lead Intelligence
Not enough data
8.3
515
|
Verified
Not enough data
8.3
513
|
Verified
Not enough data
8.2
537
|
Verified
Not enough data
8.0
497
|
Verified
Not enough data
8.9
530
|
Verified
Agentic AI - Lead Intelligence
Not enough data
7.3
91
Agentic AI - Lead Mining
Not enough data
7.1
68
Not enough data
6.9
69
Agentic AI - Marketing Account Intelligence
Not enough data
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Lead Intelligence
7.9
43
7.9
103
8.2
43
8.2
141
7.3
40
Feature Not Available
Lead Management
8.0
40
8.5
146
8.0
37
Feature Not Available
8.5
44
8.3
145
Marketing Campaigns
7.6
27
Feature Not Available
Feature Not Available
Feature Not Available
7.6
29
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
7.7
73
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
75
Categories
Categories
Shared Categories
Bombora Company Surge® and Cognism are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Bombora Company Surge® is categorized as Buyer Intent Data Providers
Cognism is categorized as Lead Intelligence and Lead Mining
Reviews
Reviewers' Company Size
Bombora Company Surge®
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.6%
Information Technology and Services
26.6%
Marketing and Advertising
9.8%
Telecommunications
4.9%
Human Resources
2.8%
Other
22.4%
Computer Software
24.8%
Information Technology and Services
21.2%
Marketing and Advertising
6.7%
Financial Services
5.8%
Events Services
3.5%
Other
38.0%
Alternatives
Discussions
What is Bombora Company Surge® used for?
1 Comment
CR
Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow...Read more
Bombora Company Surge® has no more discussions with answers
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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