# Bombora Company Surge® vs Cognism Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cognism excels in providing accurate contact information, with users highlighting its ability to retrieve emails and phone numbers for prospects efficiently. This feature significantly enhances outreach efforts, allowing users to connect with potential clients they might not have reached otherwise. - **Users say** Bombora Company Surge® stands out for its comprehensive intent data solutions, which help businesses understand their customers' journeys. Reviewers appreciate the wide range of topics covered, noting that the intent data sourced from a publisher network contributes to its high accuracy. - **According to verified reviews** , Cognism's Chrome extension is a game-changer for users, streamlining the process of finding contact details. This feature has been praised for speeding up outreach efforts, making it easier for sales teams to target potential leads effectively. - **Reviewers mention** that Bombora Company Surge® provides valuable insights into account-based marketing strategies, which many users find beneficial for B2B customer acquisition. This focus on buyer intent data tracking has been noted as a key strength of the product. - **G2 reviewers highlight** that while both products have strong support, Cognism slightly edges out with a higher quality of support rating. Users have expressed satisfaction with the responsiveness and helpfulness of Cognism's support team, which can be crucial for resolving issues quickly. - **Users report** that Bombora Company Surge® has room for improvement in contact data availability, with some reviewers indicating that it could enhance its offerings in this area. In contrast, Cognism has received positive feedback for its robust contact data capabilities, making it a more reliable choice for users needing extensive contact lists. | | Bombora Company Surge® | Cognism | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 157 | 1,350 | | **Largest Market Segment** | Mid-Market (58.6% of reviews) | Mid-Market (53.6% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Bombora Company Surge® **Not enough data** ### Cognism Pros: - Ease of Use (199 reviews) - Contact Information (178 reviews) Cons: - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) --- ## Ratings Comparison | Rating | Bombora Company Surge® | Cognism | |---|---|---| | **Meets Requirements** | 8.6 (102 reviews) | 8.7 (1094 reviews) | | **Ease of Use** | 8.7 (102 reviews) | 9.0 (1115 reviews) | | **Ease of Setup** | 8.7 (54 reviews) | 9.0 (656 reviews) | | **Ease of Admin** | 8.9 (53 reviews) | 9.0 (209 reviews) | | **Quality of Support** | 9.0 (97 reviews) | 9.1 (990 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 9.3 (212 reviews) | | **Product Direction (% positive)** | 9.0 (92 reviews) | 9.2 (1055 reviews) | --- ## Pricing ### Bombora Company Surge® #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Cognism #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.7/10 | 54 | | **Cognism** | 7.7/10 | 754 | #### Data Availability | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Contact Data Availability** | 6.9 (26 reviews) | 8.2 (704 reviews) | | **Company Data Availability** | 8.1 (36 reviews) | 8.4 (660 reviews) | | **Industry Research Availability** | Feature Not Available | 7.9 (621 reviews) ✓ Verified | | **Technographic Data Availability** | Not enough data | 7.4 (389 reviews) | #### Data Accuracy | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Contact Data Accuracy** | 8.0 (23 reviews) | 7.8 (691 reviews) | | **Company Data Accuracy** | 8.4 (36 reviews) | 8.1 (643 reviews) | | **Technographic Data Accuracy** | Not enough data | 7.5 (385 reviews) | #### Agentic AI - Sales Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.6 (150 reviews) | | **Cross-system Integration** | Not enough data | 7.2 (151 reviews) | | **Adaptive Learning** | Not enough data | 6.7 (148 reviews) | | **Natural Language Interaction** | Not enough data | 6.7 (150 reviews) | | **Proactive Assistance** | Not enough data | 6.8 (150 reviews) | | **Decision Making** | Not enough data | 7.0 (149 reviews) | #### Platform | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Internationalization** | 8.0 (14 reviews) | Feature Not Available | | **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | 8.2 (463 reviews) ✓ Verified | | **Performance and Reliability** | 8.8 (25 reviews) | 8.6 (488 reviews) | | **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | 7.7 (410 reviews) | | **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Feature Not Available | | **APIs** | 8.3 (17 reviews) | 8.1 (441 reviews) | #### Features | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Lead Builder** | 7.1 (20 reviews) | 8.4 (627 reviews) | | **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | 8.4 (600 reviews) | | **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | 7.9 (585 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | 8.1 (592 reviews) ✓ Verified | | **Search** | 8.0 (27 reviews) ✓ Verified | 8.5 (646 reviews) ✓ Verified | | **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | 7.3 (466 reviews) | | **Connections** | 6.8 (14 reviews) ✓ Verified | 7.6 (522 reviews) | | **Reporting** | 7.8 (31 reviews) ✓ Verified | 7.6 (544 reviews) ✓ Verified | | **Messaging** | 7.2 (12 reviews) ✓ Verified | 7.2 (530 reviews) ✓ Verified | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Cognism** | N/A | N/A | #### Lead Generation | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 8.1/10 | 62 | | **Cognism** | N/A | N/A | #### Data Availability | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Contact Data Availability** | 7.2 (37 reviews) | Not enough data | | **Account Data Availability** | 8.1 (45 reviews) | Not enough data | | **Offline Data** | 7.7 (13 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Integrations** | 8.4 (47 reviews) | Not enough data | | **Topic Customization** | 8.5 (24 reviews) | Not enough data | | **Natural Language Processing (NLP)** | 8.0 (15 reviews) | Not enough data | | **Alerts** | 8.7 (20 reviews) | Not enough data | | **Real-time Intent** | 8.1 (24 reviews) | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Cognism** | 8.2/10 | 559 | #### Lead Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Lead Validation** | Not enough data | 8.3 (516 reviews) ✓ Verified | | **Lead Enrichment** | Not enough data | 8.3 (516 reviews) ✓ Verified | | **Lead Quality** | Not enough data | 8.2 (539 reviews) ✓ Verified | | **Lead Analysis** | Not enough data | 8.0 (497 reviews) ✓ Verified | | **Browser Extension** | Not enough data | 8.9 (531 reviews) ✓ Verified | #### Agentic AI - Lead Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Cross-system Integration** | Not enough data | 7.3 (91 reviews) | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Cognism** | 7.1/10 | 72 | #### Agentic AI - Lead Mining | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Cross-system Integration** | Not enough data | 7.2 (71 reviews) | | **Proactive Assistance** | Not enough data | 6.9 (69 reviews) | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.9/10 | 54 | | **Cognism** | 7.8/10 | 165 | #### Agentic AI - Marketing Account Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.3 (22 reviews) | | **Cross-system Integration** | Not enough data | 7.5 (22 reviews) | | **Adaptive Learning** | Not enough data | 7.5 (22 reviews) | | **Natural Language Interaction** | Not enough data | 7.3 (22 reviews) | #### Lead Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Market Insights ** | 7.9 (43 reviews) | 7.9 (103 reviews) | | **Account-level Insights ** | 8.3 (44 reviews) | 8.2 (141 reviews) | | **Lead Analysis ** | 7.3 (40 reviews) | Feature Not Available | #### Lead Management | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Segmentation ** | 8.0 (40 reviews) | 8.5 (146 reviews) | | **Predictive Scoring ** | 8.0 (37 reviews) | Feature Not Available | | **Account Identification ** | 8.5 (44 reviews) | 8.3 (145 reviews) | #### Marketing Campaigns | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Omni-Channel Tracking ** | 7.6 (27 reviews) | Feature Not Available | | **Media Attribution ** | 7.6 (29 reviews) | Feature Not Available | #### Data Availability - Marketing Account Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Technographic Data Availability** | Not enough data | 7.7 (73 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | Bombora Company Surge® | Cognism | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 7.7 (75 reviews) | --- ## Categories **Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to Bombora Company Surge® (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Unique to Cognism (2):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining) --- ## Reviewer Demographics ### By Company Size | Segment | Bombora Company Surge® | Cognism | |---|---|---| | **Small-Business** | 22.1% | 25.4% | | **Mid-Market** | 58.6% | 53.6% | | **Enterprise** | 19.3% | 21.0% | ### By Industry #### Bombora Company Surge® - **Computer Software:** 33.1% - **Information Technology and Services:** 26.9% - **Marketing and Advertising:** 9.7% - **Telecommunications:** 4.8% - **Human Resources:** 2.8% - **Computer & Network Security:** 2.8% - **Financial Services:** 2.8% - **Logistics and Supply Chain:** 2.1% - **Translation and Localization:** 1.4% - **Banking:** 1.4% - **Other:** 12.4% #### Cognism - **Computer Software:** 24.8% - **Information Technology and Services:** 21.3% - **Marketing and Advertising:** 6.5% - **Financial Services:** 5.7% - **Events Services:** 3.4% - **Computer & Network Security:** 3.2% - **Staffing and Recruiting:** 3.2% - **Market Research:** 2.1% - **Human Resources:** 1.9% - **Telecommunications:** 1.7% - **Other:** 26.3% --- ## Alternatives ### Alternatives to Bombora Company Surge® - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1457 reviews) - [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (452 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (273 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [HG Insights](https://www.g2.com/products/hg-insights/reviews) — 4.3/5 stars (429 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1041 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1145 reviews) ### Alternatives to Cognism - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9694 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1661 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) --- ## Top Discussions ### Bombora Company Surge® - Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..." ### Cognism - Title: [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company..." - Title: [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated..." - Title: [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests." - Title: [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and..." - Title: [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have 400 Million Business-to-Business profiles that are updated in real-time via our AI." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-cognism)