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At a Glance
Market Segments
Small-Business (61.5% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Free
Free Trial 1 User Per Month
Bitly
Star Rating
(852)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGuru
Star Rating
(2,333)4.7 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansBitly vs Guru
When assessing the two solutions, reviewers found Bitly easier to use and administer. However, reviewers felt that Guru was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Guru meets the needs of their business better than Bitly.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Bitly.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Guru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Free Trial
Bitly
Free Trial is available
Guru
Free Trial is available
Ratings
Meets Requirements
9.1
691
9.2
1,926
Ease of Use
9.4
698
9.2
1,948
Ease of Setup
9.3
330
9.3
965
Ease of Admin
9.1
246
9.0
478
Quality of Support
8.5
441
9.3
1,524
Has the product been a good partner in doing business?
8.9
218
9.4
431
Product Direction (% positive)
8.0
647
9.2
1,825
Features by Category
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
9.3
119
Not enough data
9.2
115
Not enough data
9.3
117
Content Discovery
Not enough data
9.4
117
Not enough data
9.3
117
Not enough data
9.2
116
Not enough data
9.0
107
Not enough data
9.3
106
Not enough data
9.1
107
Generative AI
Not enough data
9.2
77
Not enough data
9.2
78
Administration
Not enough data
9.2
680
Not enough data
9.2
677
Not enough data
9.1
670
Knowledge Management
Not enough data
9.6
801
Not enough data
9.2
743
Not enough data
9.2
703
Compliance
Not enough data
9.1
697
Not enough data
9.1
664
Not enough data
9.2
659
Not enough data
9.1
637
Customer Support
Not enough data
9.2
769
Not enough data
9.2
728
Not enough data
9.0
650
Data Security
Not enough data
9.2
637
Not enough data
9.2
636
Not enough data
9.3
658
Not enough data
9.1
637
Administration
Not enough data
9.2
687
Not enough data
9.3
710
Not enough data
9.4
778
Generative AI
Not enough data
9.0
494
URL Shortener
9.3
359
Not enough data
8.5
353
Not enough data
8.0
267
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.8
13
Not enough data
7.3
11
Not enough data
Knowledge Pages
Not enough data
9.0
691
Not enough data
9.1
645
Not enough data
9.0
692
Not enough data
8.8
591
Not enough data
8.9
555
Not enough data
9.0
567
Knowledge Dissemination
Not enough data
8.9
671
Not enough data
9.0
673
Not enough data
9.5
749
Not enough data
9.1
723
Not enough data
9.1
587
Not enough data
9.2
589
Not enough data
9.3
585
Not enough data
9.0
556
Not enough data
9.1
570
Agentic AI - Knowledge Base
Not enough data
8.6
102
Not enough data
9.0
105
Not enough data
8.9
103
Compatibility
Not enough data
9.3
106
Not enough data
8.9
99
Not enough data
8.9
95
Agentic AI - Enterprise Search Software
Not enough data
8.6
52
Not enough data
8.7
44
Not enough data
9.0
49
Not enough data
8.8
44
Not enough data
9.0
50
Not enough data
8.7
44
Search Queries
Not enough data
9.1
98
Not enough data
9.4
101
Not enough data
9.1
94
Not enough data
9.1
89
Not enough data
9.3
103
AI powered search - Enterprise Search Software
Not enough data
8.5
38
Not enough data
8.3
32
Not enough data
9.5
38
Functionality
Not enough data
8.9
98
Not enough data
9.3
102
Not enough data
9.1
99
Compatibility - Enterprise Search Software
Not enough data
8.9
30
Not enough data
9.5
33
Not enough data
8.7
30
Functionality - Enterprise Search Software
Not enough data
8.9
30
Not enough data
9.6
30
Not enough data
9.1
31
Search Queries - Enterprise Search Software
Not enough data
9.0
31
Not enough data
9.2
33
Not enough data
8.4
34
Not enough data
9.3
31
Responses
Not enough data
8.6
58
Not enough data
8.6
66
Not enough data
9.3
69
Automation - AI Agents
Not enough data
8.7
54
Not enough data
8.3
62
Not enough data
8.2
64
Not enough data
8.9
58
Not enough data
9.0
55
Platform
Not enough data
8.7
62
Not enough data
8.8
58
Not enough data
8.5
64
Autonomy - AI Agents
Not enough data
8.9
62
Not enough data
8.8
61
Not enough data
8.7
66
Not enough data
8.9
58
Generative AI
Not enough data
9.1
69
Not enough data
8.8
67
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Customization - AI Agent Builders
Not enough data
9.6
9
Not enough data
9.2
6
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
9.2
8
Not enough data
9.3
9
Not enough data
Not enough data
Not enough data
8.1
9
Data and Analytics - AI Agent Builders
Not enough data
9.2
6
Not enough data
9.8
9
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
9.0
7
Not enough data
8.8
8
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bitly and Guru share no categories
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, Social Media Analytics, and Landing Page Builders
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Computer Software
14.9%
Information Technology and Services
11.2%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.9%
Other
53.0%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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