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Compare BigCommerce and Instapage 
Featured Products
At a Glance
Market Segments
Small-Business (77.0% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
$29.95/ per month
$79.00 Per Month
BigCommerce
Star Rating
(568)4.2 out of 5
Market Segments
Small-Business (77.0% of reviews)
Pros & Cons
Entry-Level Pricing
$29.95/ per month
Browse all 4 pricing plansInstapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansBigCommerce vs Instapage
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. Reviewers also preferred doing business with Instapage overall.
- Reviewers felt that Instapage meets the needs of their business better than BigCommerce.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BigCommerce over Instapage.
Pricing
Entry-Level Pricing
BigCommerce
Standard
$29.95
/ per month
Everything you need to start selling online
- No transaction fees
- Sell on Amazon, eBay, Facebook, Pinterest & Google Shopping
- Accept Credit Cards, PayPal, Apple Pay & Amazon Pay
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Free Trial
BigCommerce
Free Trial is available
Instapage
Free Trial is available
Ratings
Meets Requirements
8.3
481
8.5
419
Ease of Use
8.4
484
9.0
419
Ease of Setup
8.3
303
9.0
234
Ease of Admin
8.4
284
8.9
228
Quality of Support
8.3
463
8.7
390
Has the product been a good partner in doing business?
8.4
281
8.5
216
Product Direction (% positive)
8.0
464
7.8
400
Features by Category
Page Customization
Not enough data
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Page Optimization
Not enough data
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Integrations
Not enough data
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Generative AI
Not enough data
6.4
27
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
Not enough data
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Experimental Design
Not enough data
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Analytics
Not enough data
7.4
53
Not enough data
7.7
48
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
7.4
85
Not enough data
7.8
94
Not enough data
7.7
91
Not enough data
7.5
104
Not enough data
7.6
93
Not enough data
Generative AI
7.2
54
Not enough data
7.4
53
Not enough data
Agentic AI - E-Commerce Platforms
5.7
10
Not enough data
6.5
12
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.7
12
Not enough data
6.0
12
Not enough data
Merchandising/Marketing
7.9
385
Not enough data
8.3
388
Not enough data
7.7
370
Not enough data
7.9
372
Not enough data
7.9
351
Not enough data
7.7
350
Not enough data
7.9
360
Not enough data
Product Catalog
8.3
385
Not enough data
8.2
377
Not enough data
8.0
379
Not enough data
7.9
266
Not enough data
Order Process
8.5
389
Not enough data
8.1
380
Not enough data
8.5
364
Not enough data
8.8
375
Not enough data
8.5
387
Not enough data
8.2
346
Not enough data
8.1
333
Not enough data
7.8
262
Not enough data
Multi-Channel Support
8.0
321
Not enough data
8.1
353
Not enough data
7.9
305
Not enough data
8.0
338
Not enough data
7.7
232
Not enough data
7.9
246
Not enough data
7.6
198
Not enough data
Platform
8.1
297
Not enough data
7.8
361
Not enough data
7.9
334
Not enough data
8.4
356
Not enough data
7.9
354
Not enough data
8.6
362
Not enough data
Feature Not Available
Not enough data
8.6
349
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
333
Not enough data
8.6
374
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Reporting
Not enough data
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Growth
Not enough data
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Content
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Support
Not enough data
8.6
6
Reporting
8.3
32
Not enough data
7.9
32
Not enough data
Omnichannel Features
7.9
30
Not enough data
7.7
27
Not enough data
7.8
30
Not enough data
8.4
29
Not enough data
8.4
31
Not enough data
8.1
32
Not enough data
8.2
27
Not enough data
Categories
Categories
Shared Categories
BigCommerce and Instapage share no categories
Unique Categories
BigCommerce is categorized as Omnichannel Commerce and E-Commerce Platforms
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Reviews
Reviewers' Company Size
BigCommerce
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Apparel & Fashion
6.1%
Marketing and Advertising
5.1%
Information Technology and Services
4.0%
Consumer Goods
3.8%
Other
61.4%
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Alternatives
Discussions
What software does BigCommerce integrate with?
2 Comments
JC
with many more with GoogleRead more
Is BigCommerce like Shopify?
2 Comments
LS
It is a web host and does similar things, but we are considering Shopify because they are set up to help us little guys with the sales tax onus.
They seem...Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
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