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Compare Basis and Yahoo AdTech DSP 
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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a solid Cross-Device Advertising functionality rated at 9.0, which allows for effective targeting across multiple devices, while Basis also excels in this area but with a slightly lower rating of 8.7.
- Reviewers mention that Basis shines in Quality of Support, achieving a high score of 9.5, indicating that users feel well-supported, whereas Yahoo AdTech DSP's support quality is rated at 7.9, suggesting room for improvement.
- G2 users highlight that Basis offers superior Campaign Optimization features, scoring 8.3 compared to Yahoo AdTech DSP's 7.6, which translates to more effective ad performance management.
- Users on G2 report that Basis provides better Fraud Protection with a score of 8.4, while Yahoo AdTech DSP's score of 7.6 indicates that users may have concerns about ad fraud risks.
- Reviewers mention that Basis excels in Mobile Functionality, scoring 9.0, which includes features like in-app ads and mobile rich media capabilities, while Yahoo AdTech DSP lags behind with lower scores in these areas.
- Users say that Basis's Ease of Use is rated at 8.3, making it more user-friendly compared to Yahoo AdTech DSP's score of 7.4, which can impact the overall user experience and adoption rate.
Pricing
Entry-Level Pricing
Basis
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Basis
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.7
238
7.5
155
Ease of Use
8.3
241
7.4
155
Ease of Setup
8.1
156
7.2
78
Ease of Admin
8.2
148
7.1
75
Quality of Support
9.5
237
7.9
153
Has the product been a good partner in doing business?
9.4
151
7.6
79
Product Direction (% positive)
9.2
239
5.9
151
Features by Category
Channel Functionality
9.0
80
8.4
29
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
41
|
Verified
8.3
190
|
Verified
7.6
41
|
Verified
8.6
187
|
Verified
8.2
36
|
Verified
7.6
177
|
Verified
6.2
38
|
Verified
7.8
166
|
Verified
6.6
35
|
Verified
8.5
183
|
Verified
7.7
33
|
Verified
8.4
170
|
Verified
7.6
31
|
Verified
8.8
184
|
Verified
7.4
34
|
Verified
8.3
190
|
Verified
8.1
44
|
Verified
8.0
166
|
Verified
6.9
30
|
Verified
8.3
137
|
Verified
7.8
37
|
Verified
8.8
82
|
Verified
7.0
11
|
Verified
8.3
68
|
Verified
6.4
12
|
Verified
Targeting
8.9
193
|
Verified
7.8
37
|
Verified
8.9
182
|
Verified
8.1
38
|
Verified
8.7
187
|
Verified
8.3
38
|
Verified
8.4
181
|
Verified
7.4
28
|
Verified
Platform
7.1
121
|
Verified
7.4
28
|
Verified
7.0
170
|
Verified
6.7
39
|
Verified
8.6
112
|
Verified
7.6
37
|
Verified
8.6
188
|
Verified
8.0
42
|
Verified
8.5
142
|
Verified
7.6
34
|
Verified
8.2
38
6.8
36
|
Verified
8.2
140
|
Verified
7.2
30
|
Verified
8.5
105
|
Verified
7.9
30
|
Verified
7.4
154
|
Verified
6.9
33
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
41
|
Verified
8.3
190
|
Verified
7.6
41
|
Verified
8.6
187
|
Verified
8.2
36
|
Verified
7.6
177
|
Verified
6.2
38
|
Verified
7.8
166
|
Verified
6.6
35
|
Verified
8.5
183
|
Verified
7.7
33
|
Verified
8.4
170
|
Verified
7.6
31
|
Verified
8.8
184
|
Verified
7.4
34
|
Verified
8.3
190
|
Verified
8.1
44
|
Verified
8.0
166
|
Verified
6.9
30
|
Verified
8.3
137
|
Verified
7.8
37
|
Verified
8.8
82
|
Verified
7.0
11
|
Verified
8.3
68
|
Verified
6.4
12
|
Verified
Targeting
8.9
193
|
Verified
7.8
37
|
Verified
8.9
182
|
Verified
8.1
38
|
Verified
8.7
187
|
Verified
8.3
38
|
Verified
8.4
181
|
Verified
7.4
28
|
Verified
Mobile
8.9
62
8.1
13
8.8
82
|
Verified
7.0
11
|
Verified
8.3
68
|
Verified
6.4
12
|
Verified
Platform
7.1
121
|
Verified
7.4
28
|
Verified
7.0
170
|
Verified
6.7
39
|
Verified
8.6
112
|
Verified
7.6
37
|
Verified
8.6
188
|
Verified
8.0
42
|
Verified
8.5
142
|
Verified
7.6
34
|
Verified
8.2
38
6.8
36
|
Verified
8.2
140
|
Verified
7.2
30
|
Verified
8.5
105
|
Verified
7.9
30
|
Verified
7.4
154
|
Verified
6.9
33
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
41
|
Verified
8.3
190
|
Verified
7.6
41
|
Verified
8.6
187
|
Verified
8.2
36
|
Verified
7.6
177
|
Verified
6.2
38
|
Verified
7.8
166
|
Verified
6.6
35
|
Verified
8.5
183
|
Verified
7.7
33
|
Verified
8.4
170
|
Verified
7.6
31
|
Verified
8.8
184
|
Verified
7.4
34
|
Verified
8.3
190
|
Verified
8.1
44
|
Verified
8.0
166
|
Verified
6.9
30
|
Verified
8.3
137
|
Verified
7.8
37
|
Verified
8.8
82
|
Verified
7.0
11
|
Verified
8.3
68
|
Verified
6.4
12
|
Verified
Targeting
8.9
193
|
Verified
7.8
37
|
Verified
8.9
182
|
Verified
8.1
38
|
Verified
8.7
187
|
Verified
8.3
38
|
Verified
8.4
181
|
Verified
7.4
28
|
Verified
Platform
7.1
121
|
Verified
7.4
28
|
Verified
7.0
170
|
Verified
6.7
39
|
Verified
8.6
112
|
Verified
7.6
37
|
Verified
8.6
188
|
Verified
8.0
42
|
Verified
8.5
142
|
Verified
7.6
34
|
Verified
8.2
38
6.8
36
|
Verified
8.2
140
|
Verified
7.2
30
|
Verified
8.5
105
|
Verified
7.9
30
|
Verified
7.4
154
|
Verified
6.9
33
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.0
41
|
Verified
8.3
190
|
Verified
7.6
41
|
Verified
8.6
187
|
Verified
8.2
36
|
Verified
7.6
177
|
Verified
6.2
38
|
Verified
7.8
166
|
Verified
6.6
35
|
Verified
8.5
183
|
Verified
7.7
33
|
Verified
8.4
170
|
Verified
7.6
31
|
Verified
8.8
184
|
Verified
7.4
34
|
Verified
8.3
190
|
Verified
8.1
44
|
Verified
8.0
166
|
Verified
6.9
30
|
Verified
8.3
137
|
Verified
7.8
37
|
Verified
8.8
82
|
Verified
7.0
11
|
Verified
8.3
68
|
Verified
6.4
12
|
Verified
Targeting
8.9
193
|
Verified
7.8
37
|
Verified
8.9
182
|
Verified
8.1
38
|
Verified
8.7
187
|
Verified
8.3
38
|
Verified
8.4
181
|
Verified
7.4
28
|
Verified
Demand Side Platforms
7.8
135
|
Verified
7.2
12
|
Verified
7.0
156
|
Verified
6.5
8
|
Verified
8.6
159
|
Verified
7.3
8
|
Verified
Platform
7.1
121
|
Verified
7.4
28
|
Verified
7.0
170
|
Verified
6.7
39
|
Verified
8.6
112
|
Verified
7.6
37
|
Verified
8.6
188
|
Verified
8.0
42
|
Verified
8.5
142
|
Verified
7.6
34
|
Verified
8.2
38
6.8
36
|
Verified
8.2
140
|
Verified
7.2
30
|
Verified
8.5
105
|
Verified
7.9
30
|
Verified
7.4
154
|
Verified
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Yahoo AdTech DSP are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Digital Audio Advertising
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Yahoo AdTech DSP has no discussions with answers
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