Compare Basis and Quantcast Platform
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
For Pricing
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Basis
Quantcast Platform
Star Rating
(189)4.2 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast Platform
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Quantcast Platform excels in user experience, with many users appreciating its intuitive interface and straightforward navigation. One user highlighted the platform's evolving features, such as the AI assistant that enhances work efficiency.
- Users say that Basis stands out for its exceptional customer support, with reviewers noting the team's quick response times and proactive communication regarding platform updates. This level of support can significantly enhance the user experience, especially for those new to programmatic advertising.
- According to verified reviews, both platforms offer solid ease of use, but Basis has received slightly higher praise in this area. Users have mentioned that it is easy to navigate, which can be crucial for teams looking to implement programmatic advertising without a steep learning curve.
- Reviewers mention that Quantcast Platform provides robust performance metrics, particularly in terms of its algorithm's efficiency and cost-effectiveness. Users have noted the potential for dynamic look-alike targeting, which can be a game-changer for campaign optimization.
- G2 reviewers highlight that while Basis has a larger number of total reviews, indicating a broader user base, Quantcast Platform has a higher G2 Score in several categories, suggesting a more favorable overall user satisfaction despite having fewer reviews.
- Users report that Basis offers excellent reporting capabilities, which can be vital for data-driven decision-making. Reviewers have praised the depth of metrics and dimensions available, allowing for comprehensive campaign analysis and adjustments.
Pricing
Entry-Level Pricing
Basis
No pricing availableQuantcast Platform
Contact Us
For Pricing
inquiries@quantcast.com
Free Trial
Basis
No trial information availableQuantcast Platform
Free Trial is available
Ratings
Meets Requirements
8.7
239
8.0
158
Ease of Use
8.3
242
8.3
165
Ease of Setup
8.1
157
8.4
117
Ease of Admin
8.2
148
8.2
73
Quality of Support
9.5
238
8.9
144
Has the product been a good partner in doing business?
9.4
151
8.9
72
Product Direction (% positive)
9.2
240
8.1
157
Features by Category
Metrics
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
49
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
9.0
80
8.5
69
Platform Interoperability
Feature Not Available
7.1
38
Agentic AI - Display Advertising
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.5
12
Not enough data
7.4
13
Not enough data
7.4
13
Campaign Management
8.1
192
|
Verified
8.3
87
8.3
190
|
Verified
7.9
85
8.6
187
|
Verified
8.3
84
7.6
177
|
Verified
6.8
75
7.8
166
|
Verified
7.5
67
8.5
183
|
Verified
8.2
77
8.4
170
|
Verified
7.8
74
8.8
184
|
Verified
8.0
78
8.3
190
|
Verified
8.2
82
8.0
166
|
Verified
7.6
75
8.3
137
|
Verified
7.3
66
8.8
82
|
Verified
7.2
64
8.3
68
|
Verified
7.2
61
Targeting
8.9
193
|
Verified
8.3
87
8.9
182
|
Verified
8.6
77
8.7
187
|
Verified
8.2
73
8.4
181
|
Verified
8.4
71
Platform
7.2
122
|
Verified
7.2
66
7.0
171
|
Verified
7.7
76
8.6
112
|
Verified
7.8
67
8.6
188
|
Verified
8.2
77
8.5
142
|
Verified
7.7
64
8.2
38
7.3
67
8.2
140
|
Verified
7.7
64
8.5
105
|
Verified
7.6
63
7.4
154
|
Verified
7.5
65
Platform Interoperability
Feature Not Available
6.9
7
Mobile Functionality
9.0
66
8.1
19
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
87
8.3
190
|
Verified
7.9
85
8.6
187
|
Verified
8.3
84
7.6
177
|
Verified
6.8
75
7.8
166
|
Verified
7.5
67
8.5
183
|
Verified
8.2
77
8.4
170
|
Verified
7.8
74
8.8
184
|
Verified
8.0
78
8.3
190
|
Verified
8.2
82
8.0
166
|
Verified
7.6
75
8.3
137
|
Verified
7.3
66
8.8
82
|
Verified
7.2
64
8.3
68
|
Verified
7.2
61
Targeting
8.9
193
|
Verified
8.3
87
8.9
182
|
Verified
8.6
77
8.7
187
|
Verified
8.2
73
8.4
181
|
Verified
8.4
71
Mobile
8.9
62
7.8
16
8.8
82
|
Verified
7.2
64
8.3
68
|
Verified
7.2
61
Platform
7.2
122
|
Verified
7.2
66
7.0
171
|
Verified
7.7
76
8.6
112
|
Verified
7.8
67
8.6
188
|
Verified
8.2
77
8.5
142
|
Verified
7.7
64
8.2
38
7.3
67
8.2
140
|
Verified
7.7
64
8.5
105
|
Verified
7.6
63
7.4
154
|
Verified
7.5
65
Platform Interoperability
Feature Not Available
6.6
17
Video Functionality
8.7
65
7.8
29
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
87
8.3
190
|
Verified
7.9
85
8.6
187
|
Verified
8.3
84
7.6
177
|
Verified
6.8
75
7.8
166
|
Verified
7.5
67
8.5
183
|
Verified
8.2
77
8.4
170
|
Verified
7.8
74
8.8
184
|
Verified
8.0
78
8.3
190
|
Verified
8.2
82
8.0
166
|
Verified
7.6
75
8.3
137
|
Verified
7.3
66
8.8
82
|
Verified
7.2
64
8.3
68
|
Verified
7.2
61
Targeting
8.9
193
|
Verified
8.3
87
8.9
182
|
Verified
8.6
77
8.7
187
|
Verified
8.2
73
8.4
181
|
Verified
8.4
71
Platform
7.2
122
|
Verified
7.2
66
7.0
171
|
Verified
7.7
76
8.6
112
|
Verified
7.8
67
8.6
188
|
Verified
8.2
77
8.5
142
|
Verified
7.7
64
8.2
38
7.3
67
8.2
140
|
Verified
7.7
64
8.5
105
|
Verified
7.6
63
7.4
154
|
Verified
7.5
65
Audiences
Not enough data
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Data Analysis
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.2
6
Administration
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
7.5
42
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Campaign Management
8.1
192
|
Verified
8.3
87
8.3
190
|
Verified
7.9
85
8.6
187
|
Verified
8.3
84
7.6
177
|
Verified
6.8
75
7.8
166
|
Verified
7.5
67
8.5
183
|
Verified
8.2
77
8.4
170
|
Verified
7.8
74
8.8
184
|
Verified
8.0
78
8.3
190
|
Verified
8.2
82
8.0
166
|
Verified
7.6
75
8.3
137
|
Verified
7.3
66
8.8
82
|
Verified
7.2
64
8.3
68
|
Verified
7.2
61
Targeting
8.9
193
|
Verified
8.3
87
8.9
182
|
Verified
8.6
77
8.7
187
|
Verified
8.2
73
8.4
181
|
Verified
8.4
71
Demand Side Platforms
7.8
135
|
Verified
8.3
45
7.0
156
|
Verified
7.8
45
8.6
159
|
Verified
8.0
43
Platform
7.2
122
|
Verified
7.2
66
7.0
171
|
Verified
7.7
76
8.6
112
|
Verified
7.8
67
8.6
188
|
Verified
8.2
77
8.5
142
|
Verified
7.7
64
8.2
38
7.3
67
8.2
140
|
Verified
7.7
64
8.5
105
|
Verified
7.6
63
7.4
154
|
Verified
7.5
65
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Quantcast Platform are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis has no unique categories
Quantcast Platform is categorized as Connected TV (CTV) Advertising Platforms, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Marketing and Advertising
42.4%
Gambling & Casinos
4.1%
Retail
4.1%
Information Technology and Services
3.5%
Financial Services
3.5%
Other
42.4%
Alternatives
Discussions
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
Basis has no more discussions with answers
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
