Introducing G2.ai, the future of software buying.Try now
Compare Basis and Quantcast Platform 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Opti Digital
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (41.1% of reviews)
Entry-Level Pricing
No pricing available
For Pricing
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisQuantcast Platform
Star Rating
(164)4.2 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the "Quality of Support" is significantly higher for Basis, with a score of 9.5 compared to Quantcast Platform's 8.8, indicating that Basis may provide more responsive and effective customer service.
- Reviewers mention that Basis excels in "Video Functionality," scoring 8.7, while Quantcast Platform only scores 7.9, suggesting that users looking for robust video advertising capabilities may prefer Basis.
- G2 users highlight that Basis offers superior "Mobile Functionality," achieving a score of 9.0 compared to Quantcast's 8.1, which may be crucial for businesses focusing on mobile advertising strategies.
- Users on G2 note that Basis has a better "Cross-Channel Capabilities" score of 8.6, while Quantcast Platform lags behind at 7.3, indicating that Basis may provide a more integrated approach to multi-channel marketing.
- Reviewers say that "Fraud Protection" is more robust in Basis, with a score of 8.4 compared to Quantcast's 7.7, which could be a deciding factor for users concerned about ad fraud.
- Users report that Basis shines in "Customization" with a score of 8.2, while Quantcast Platform only scores 7.1, suggesting that Basis may offer more flexibility in tailoring the software to specific business needs.
Pricing
Entry-Level Pricing
Basis
No pricing availableFree Trial
Basis
No trial information availableQuantcast Platform
Free Trial is available
Ratings
Meets Requirements
8.7
238
8.0
144
Ease of Use
8.3
241
8.3
151
Ease of Setup
8.1
156
8.3
104
Ease of Admin
8.2
148
8.1
70
Quality of Support
9.5
237
8.9
130
Has the product been a good partner in doing business?
9.4
151
8.8
69
Product Direction (% positive)
9.2
239
8.1
143
Features by Category
Metrics
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
49
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
9.0
80
8.5
65
Platform Interoperability
Feature Not Available
7.1
38
Agentic AI - Display Advertising
Not enough data
7.1
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.0
11
Not enough data
7.4
11
Campaign Management
8.1
192
|
Verified
8.3
80
8.3
190
|
Verified
7.9
80
8.6
187
|
Verified
8.3
81
7.6
177
|
Verified
6.9
71
7.8
166
|
Verified
7.4
66
8.5
183
|
Verified
8.1
74
8.4
170
|
Verified
7.7
71
8.8
184
|
Verified
7.9
76
8.3
190
|
Verified
8.1
77
8.0
166
|
Verified
7.5
73
8.3
137
|
Verified
7.3
64
8.8
82
|
Verified
7.1
63
8.3
68
|
Verified
7.2
60
Targeting
8.9
193
|
Verified
8.1
76
8.9
182
|
Verified
8.6
74
8.7
187
|
Verified
8.2
72
8.4
181
|
Verified
8.4
68
Platform
7.1
121
|
Verified
7.1
64
7.0
170
|
Verified
7.7
70
8.6
112
|
Verified
7.9
66
8.6
188
|
Verified
8.1
70
8.5
142
|
Verified
7.7
62
8.2
38
7.3
65
8.2
140
|
Verified
7.7
63
8.5
105
|
Verified
7.7
62
7.4
154
|
Verified
7.5
64
Platform Interoperability
Feature Not Available
6.9
7
Mobile Functionality
9.0
66
8.1
19
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
80
8.3
190
|
Verified
7.9
80
8.6
187
|
Verified
8.3
81
7.6
177
|
Verified
6.9
71
7.8
166
|
Verified
7.4
66
8.5
183
|
Verified
8.1
74
8.4
170
|
Verified
7.7
71
8.8
184
|
Verified
7.9
76
8.3
190
|
Verified
8.1
77
8.0
166
|
Verified
7.5
73
8.3
137
|
Verified
7.3
64
8.8
82
|
Verified
7.1
63
8.3
68
|
Verified
7.2
60
Targeting
8.9
193
|
Verified
8.1
76
8.9
182
|
Verified
8.6
74
8.7
187
|
Verified
8.2
72
8.4
181
|
Verified
8.4
68
Mobile
8.9
62
7.8
16
8.8
82
|
Verified
7.1
63
8.3
68
|
Verified
7.2
60
Platform
7.1
121
|
Verified
7.1
64
7.0
170
|
Verified
7.7
70
8.6
112
|
Verified
7.9
66
8.6
188
|
Verified
8.1
70
8.5
142
|
Verified
7.7
62
8.2
38
7.3
65
8.2
140
|
Verified
7.7
63
8.5
105
|
Verified
7.7
62
7.4
154
|
Verified
7.5
64
Platform Interoperability
Feature Not Available
6.6
17
Video Functionality
8.7
65
7.7
27
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
80
8.3
190
|
Verified
7.9
80
8.6
187
|
Verified
8.3
81
7.6
177
|
Verified
6.9
71
7.8
166
|
Verified
7.4
66
8.5
183
|
Verified
8.1
74
8.4
170
|
Verified
7.7
71
8.8
184
|
Verified
7.9
76
8.3
190
|
Verified
8.1
77
8.0
166
|
Verified
7.5
73
8.3
137
|
Verified
7.3
64
8.8
82
|
Verified
7.1
63
8.3
68
|
Verified
7.2
60
Targeting
8.9
193
|
Verified
8.1
76
8.9
182
|
Verified
8.6
74
8.7
187
|
Verified
8.2
72
8.4
181
|
Verified
8.4
68
Platform
7.1
121
|
Verified
7.1
64
7.0
170
|
Verified
7.7
70
8.6
112
|
Verified
7.9
66
8.6
188
|
Verified
8.1
70
8.5
142
|
Verified
7.7
62
8.2
38
7.3
65
8.2
140
|
Verified
7.7
63
8.5
105
|
Verified
7.7
62
7.4
154
|
Verified
7.5
64
Audiences
Not enough data
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Data Analysis
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.2
6
Administration
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
7.4
41
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Campaign Management
8.1
192
|
Verified
8.3
80
8.3
190
|
Verified
7.9
80
8.6
187
|
Verified
8.3
81
7.6
177
|
Verified
6.9
71
7.8
166
|
Verified
7.4
66
8.5
183
|
Verified
8.1
74
8.4
170
|
Verified
7.7
71
8.8
184
|
Verified
7.9
76
8.3
190
|
Verified
8.1
77
8.0
166
|
Verified
7.5
73
8.3
137
|
Verified
7.3
64
8.8
82
|
Verified
7.1
63
8.3
68
|
Verified
7.2
60
Targeting
8.9
193
|
Verified
8.1
76
8.9
182
|
Verified
8.6
74
8.7
187
|
Verified
8.2
72
8.4
181
|
Verified
8.4
68
Demand Side Platforms
7.8
135
|
Verified
8.3
43
7.0
156
|
Verified
7.7
43
8.6
159
|
Verified
8.0
42
Platform
7.1
121
|
Verified
7.1
64
7.0
170
|
Verified
7.7
70
8.6
112
|
Verified
7.9
66
8.6
188
|
Verified
8.1
70
8.5
142
|
Verified
7.7
62
8.2
38
7.3
65
8.2
140
|
Verified
7.7
63
8.5
105
|
Verified
7.7
62
7.4
154
|
Verified
7.5
64
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Quantcast Platform are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis has no unique categories
Quantcast Platform is categorized as Connected TV (CTV) Advertising Platforms, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
42.4%
Retail
4.4%
Information Technology and Services
3.8%
Entertainment
3.8%
Online Media
3.2%
Other
42.4%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
