# Basis vs Choozle Comparison

| | Basis | Choozle | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 287 | 211 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Small-Business (72.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

### Choozle

Pros:
- Audience Targeting (2 reviews)
- Campaign Management (2 reviews)

Cons:
- Insufficient Training (2 reviews)
- Account Issues (1 reviews)

---
## Ratings Comparison
| Rating | Basis | Choozle | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 8.3 (174 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 8.2 (174 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 8.0 (127 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 8.2 (125 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 8.9 (175 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 8.8 (124 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 8.2 (164 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Choozle

#### Entry-Level Pricing

Plan: All of the essentials in one price.

Price: Contact Us

Description: We have various pricing models that gain you access to Choozle's digital advertising software platform, unlimited advertiser accounts, powerful analytics and dashboard reporting, access to 60-plus premium third-party data providers, and personal support & online learning.

Key Features:
- EVERYTHING-YOU-NEED PLATFORM: Gain access to all the online media buying platforms you need regardless of of your spend, and tools to access omnichannel marketing needs. One tool to rule them all.
- HIGH-TOUCH PARTNERSHIP: We are experts on helping you choose the right way to allocate your resources, place your media in all the right channels against the right audiences and measure your progress. We are your support squad.
- EASY & INTUITIVE: From goal setting and campaign creation, to targeting, bidding, optimizing and reporting, our platform is easy and intuitive. 

[Learn more about Choozle](https://www.g2.com/products/choozle/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **Choozle** | 7.9/10 | 160 |

#### Channel Functionality

| Feature | Basis | Choozle | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 8.5 (141 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Choozle | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.6 (143 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.4 (142 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.2 (137 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | Feature Not Available | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.3 (119 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 7.8 (110 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 7.8 (100 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.5 (116 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.5 (135 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.5 (117 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.8 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.0 (66 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | Choozle | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (122 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | Choozle | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 6.5 (105 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.3 (121 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | Feature Not Available | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | Feature Not Available | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.9 (65 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.2 (108 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **Choozle** | 8.1/10 | 159 |

#### Mobile Functionality

| Feature | Basis | Choozle | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | 8.6 (86 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Choozle | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.6 (143 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.4 (142 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.2 (137 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | Feature Not Available | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.3 (119 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 7.8 (110 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 7.8 (100 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.5 (116 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.5 (135 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.5 (117 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.8 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.0 (66 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | Choozle | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (122 reviews) ✓ Verified | 

#### Mobile

| Feature | Basis | Choozle | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | 8.1 (61 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.0 (66 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | Choozle | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 6.5 (105 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.3 (121 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | Feature Not Available | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | Feature Not Available | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.9 (65 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.2 (108 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **Choozle** | 8.2/10 | 158 |

#### Video Functionality

| Feature | Basis | Choozle | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Choozle | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.6 (143 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.4 (142 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.2 (137 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | Feature Not Available | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.3 (119 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 7.8 (110 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 7.8 (100 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.5 (116 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.5 (135 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.5 (117 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.8 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.0 (66 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | Choozle | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (122 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | Choozle | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 6.5 (105 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.3 (121 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | Feature Not Available | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | Feature Not Available | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.9 (65 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.2 (108 reviews) ✓ Verified | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Choozle** | 7.3/10 | 13 |

#### Audiences

| Feature | Basis | Choozle | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.1 (12 reviews) | 
| **Influencer Identification** | Not enough data | Feature Not Available | 
| **Buyer Personas** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.3 (9 reviews) | 

#### Data Analysis

| Feature | Basis | Choozle | 
|---|---|---|
| **Network Analysis** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | 6.5 (12 reviews) | 
| **Visualizations** | Not enough data | 6.7 (10 reviews) | 
| **Advanced Filtering** | Not enough data | 6.3 (10 reviews) | 

#### Administration

| Feature | Basis | Choozle | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 6.7 (8 reviews) | 
| **Ad Integrations** | Not enough data | 7.6 (9 reviews) | 
| **Data Exporting** | Not enough data | 8.3 (9 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.8/10 | 21 |
| **Choozle** | 8.5/10 | 11 |

#### Platform Basics

| Feature | Basis | Choozle | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | 8.7 (9 reviews) | 
| **Audio Ad Formats** | 8.8 (20 reviews) | 9.2 (8 reviews) | 
| **Programmatic Audio** | 8.9 (21 reviews) | 9.1 (9 reviews) | 
| **Audience Targeting** | 8.8 (20 reviews) | 8.8 (10 reviews) | 

#### Platform Reporting

| Feature | Basis | Choozle | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | 8.5 (10 reviews) | 
| **Reporting Dashboards** | 8.3 (21 reviews) | 8.3 (10 reviews) | 
| **Dashboard Exports** | Feature Not Available | 8.3 (10 reviews) | 
| **Music Genre Reporting** | Feature Not Available | 6.9 (8 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **Choozle** | 7.9/10 | 157 |

#### Demand Side Platforms

| Feature | Basis | Choozle | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 8.3 (15 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Choozle | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.6 (143 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 7.4 (142 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.2 (137 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | Feature Not Available | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.3 (119 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 7.8 (110 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 7.8 (100 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.5 (116 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.5 (135 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.5 (117 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.8 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.0 (66 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | Choozle | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.2 (127 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.1 (122 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Basis | Choozle | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 7.5 (70 reviews) ✓ Verified | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 7.6 (75 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 8.3 (73 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | Choozle | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 6.5 (105 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.3 (121 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | Feature Not Available | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | Feature Not Available | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 7.9 (65 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 7.2 (108 reviews) ✓ Verified | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Choozle** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Choozle** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Basis | Choozle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Basis (1):** [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to Choozle (1):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | Choozle | 
|---|---|---|
| **Small-Business** | 63.1% | 72.3% | 
| **Mid-Market** | 28.9% | 21.5% | 
| **Enterprise** | 8.0% | 6.2% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### Choozle

- **Marketing and Advertising:** 49.7%
- **Financial Services:** 4.6%
- **Real Estate:** 3.6%
- **Computer Software:** 3.1%
- **Automotive:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Online Media:** 2.1%
- **Information Technology and Services:** 2.1%
- **Consumer Services:** 2.1%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (173 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Choozle

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (173 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (405 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### Choozle

- Title: [Interaction details](https://www.g2.com/discussions/7594-interaction-details) — 2 comments, 1 upvote
  > **Top comment:** "Hey there, 

1. What are monthly fees for your product and what plans are provided?
 $99/month for unlimited advertiser accounts

2. Does your soft provide..."
- Title: [What are Choozle Insights CRM Data Packages?](https://www.g2.com/discussions/what-are-choozle-insights-crm-data-packages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Pulling from over 7,500 data segments, powered by many of the world's premier data providers, Choozle profiles your site visitors and CRM list data. Data..."
- Title: [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Through partnerships with the Trade Desk and Amazon Ads, the media that’s run through the Choozle platform is programmatically powered by the best DSPs that..."
- Title: [Can choozle provide reach as a part of their campaign analytics?](https://www.g2.com/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics) — 1 comment
  > **Top comment:** "Yes, campaign analytics are quite robust and certainly include reach. "
- Title: [Choozle - Insights into pricing needed!](https://www.g2.com/discussions/32770-choozle-insights-into-pricing-needed) — 1 comment, 1 upvote
  > **Top comment:** "I don't work for Choozle, but I use the platform often.  

To my knowledge, they don't do tiered pricing. From how it seems is they upcharge the media..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-choozle)