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Compare Audiense and Brandwatch Consumer Intelligence 
Featured Products
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Enterprise (35.3% of reviews)
Entry-Level Pricing
from $948 billed annually
No pricing available
Audiense
Star Rating
(246)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansBrandwatch Consumer Intelligence
Star Rating
(709)4.4 out of 5
Market Segments
Enterprise (35.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user experience, with many praising its friendly user interface and the ease of navigating through features. Users appreciate how the platform helps them surface and analyze online conversations effectively.
- Users say that Audiense offers impressive audience segmentation capabilities, particularly with its clustering functionality. This feature allows users to gain deep insights into their audiences based on demographics and interests, making it easier to present information to stakeholders.
- Reviewers mention that Brandwatch Consumer Intelligence has a comprehensive database and innovative interface, which enhances the data exploration process. This is particularly beneficial for users looking to refine their findings and create detailed reports.
- According to verified reviews, Audiense stands out for its flexibility and depth in audience analysis. Users highlight the integration with IBM Watson as a significant advantage, allowing for a more nuanced understanding of audience behavior.
- G2 reviewers report that while Brandwatch Consumer Intelligence has a higher overall satisfaction score, Audiense receives slightly better ratings for quality of support and responsiveness to user feedback, indicating a strong commitment to customer service.
- Users say that Brandwatch Consumer Intelligence's implementation process is generally smooth, but some have noted challenges in matching specific workflows, whereas Audiense's setup is praised for its ease of use and adaptability to various business needs.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Audiense
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
8.5
189
8.4
579
Ease of Use
8.7
191
8.2
582
Ease of Setup
8.7
109
8.0
382
Ease of Admin
8.6
104
8.3
338
Quality of Support
9.1
176
8.6
546
Has the product been a good partner in doing business?
9.3
103
8.8
337
Product Direction (% positive)
8.7
192
9.1
552
Features by Category
Social Analytics
8.9(won by 0.5)
97
8.4
247
9.2(won by 1.6)
106
7.6
234
Feature Not Available
7.7(won by default)
242
Feature Not Available
6.7(won by default)
159
Feature Not Available
6.8(won by default)
175
8.0
22
8.1(won by 0.1)
154
7.4(won by 0.2)
20
7.2
168
Reports & Dashboards
7.9
87
8.1(won by 0.2)
248
8.7(won by 0.7)
97
8.0
250
Feature Not Available
8.2(won by default)
229
8.4(won by 1.3)
20
7.1
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Media Channels
Not enough data
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Geographic Coverage
Not enough data
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Reporting
Not enough data
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Not enough data
7.1
54
Not enough data
7.4
56
Audiences
9.4
63
8.3
113
8.4
57
7.7
100
8.5
59
6.8
82
8.7
60
7.7
96
Data Analysis
8.4
58
7.8
90
9.0
58
8.9
116
9.1
60
8.7
112
8.7
61
8.7
112
Administration
8.2
48
7.2
73
8.0
46
7.0
69
8.5
59
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
Feature Not Available
8.5
383
8.7
67
7.5
359
7.6
18
8.6
212
7.2
17
8.7
208
8.2
18
8.5
213
8.2
19
8.3
202
Agentic AI - Social Media Listening Tools
Not enough data
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Data Management & Analysis
Feature Not Available
7.1
386
8.2
65
8.2
375
7.5
18
8.0
181
8.7
19
8.2
197
Brand Signals
8.3
15
8.1
90
7.7
16
7.1
91
7.6
15
8.3
91
Brand Analytics
8.2
15
8.3
102
7.9
15
8.2
98
Influencer Marketing
7.8
22
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
6.5
11
Not enough data
7.7
11
Not enough data
9.1
13
Not enough data
9.0
25
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Audiense and Brandwatch Consumer Intelligence are categorized as Audience Intelligence Platforms, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Unique Categories
Audiense is categorized as Influencer Marketing Platforms
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence and Media Monitoring
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Discussions
Audiense has no discussions with answers
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
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