Introducing G2.ai, the future of software buying.Try now
Compare Audiense and Brandwatch Consumer Intelligence 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Enterprise (35.4% of reviews)
Entry-Level Pricing
from $948 billed annually
No pricing available
Audiense
Star Rating
(246)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansBrandwatch Consumer Intelligence
Star Rating
(705)4.4 out of 5
Market Segments
Enterprise (35.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Influencer Recruitment with a score of 9.7, indicating a robust feature set that helps brands effectively identify and engage with influencers. In contrast, Audiense's score of 7.9 suggests it may not offer the same level of support in this area.
- Reviewers mention that Audiense shines in Audience Insights, scoring 9.4, which highlights its ability to provide deep understanding of target demographics. Brandwatch, with a score of 8.4, may not deliver insights with the same depth, making Audiense a better choice for audience analysis.
- G2 users indicate that Brandwatch's Quality of Support is rated at 8.6, which is lower than Audiense's impressive 9.1. This suggests that users may find Audiense more responsive and helpful when issues arise.
- Users on G2 report that Brandwatch's Paid Campaign Tracking feature is rated at 6.7, which is significantly lower than Audiense's 7.8. This indicates that Audiense may provide more effective tools for tracking the performance of paid campaigns.
- Reviewers mention that Brandwatch's Brand Monitoring feature scores 8.7, which is higher than Audiense's 7.9. This suggests that Brandwatch may offer more comprehensive tools for monitoring brand reputation and performance across various channels.
- Users say that Audiense's Segmentation capabilities, rated at 8.6, outperform Brandwatch's 7.7, indicating that Audiense may provide more advanced options for segmenting audiences based on specific criteria, which can enhance targeted marketing efforts.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Audiense
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
8.5
189
8.4
575
Ease of Use
8.7
191
8.2
578
Ease of Setup
8.7
109
8.0
378
Ease of Admin
8.6
104
8.3
336
Quality of Support
9.1
176
8.6
542
Has the product been a good partner in doing business?
9.3
103
8.8
335
Product Direction (% positive)
8.7
192
9.1
548
Features by Category
Social Analytics
8.9(won by 0.5)
97
8.4
246
9.2(won by 1.6)
106
7.6
234
Feature Not Available
7.7(won by default)
241
Feature Not Available
6.7(won by default)
159
Feature Not Available
6.8(won by default)
175
8.0
22
8.1(won by 0.1)
154
7.4(won by 0.2)
20
7.2
168
Reports & Dashboards
7.9
87
8.1(won by 0.2)
248
8.7(won by 0.7)
97
8.0
250
Feature Not Available
8.2(won by default)
228
8.4(won by 1.3)
20
7.1
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Media Channels
Not enough data
6.8
107
Not enough data
6.5
105
Not enough data
8.5
133
Geographic Coverage
Not enough data
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Reporting
Not enough data
8.6
135
Not enough data
8.4
128
Not enough data
7.9
123
Not enough data
8.9
135
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Not enough data
7.1
54
Not enough data
7.4
56
Audiences
9.4
63
8.3
113
8.4
57
7.7
100
8.5
59
6.8
82
8.7
60
7.7
96
Data Analysis
8.4
58
7.8
90
9.0
58
8.9
116
9.1
60
8.7
112
8.7
61
8.7
112
Administration
8.2
48
7.2
73
8.0
46
7.0
69
8.5
59
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
Feature Not Available
8.5
381
8.7
67
7.5
359
7.6
18
8.6
209
7.2
17
8.7
208
8.2
18
8.5
211
8.2
19
8.3
201
Agentic AI - Social Media Listening Tools
Not enough data
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Data Management & Analysis
Feature Not Available
7.1
384
8.2
65
8.2
374
7.5
18
8.0
181
8.7
19
8.2
197
Brand Signals
8.3
15
8.1
90
7.7
16
7.1
91
7.6
15
8.3
91
Brand Analytics
8.2
15
8.3
101
7.9
15
8.2
98
Influencer Marketing
7.8
22
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
6.5
11
Not enough data
7.7
11
Not enough data
9.1
13
Not enough data
9.0
25
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
72
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Audiense and Brandwatch Consumer Intelligence are categorized as Audience Intelligence Platforms, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Unique Categories
Audiense is categorized as Influencer Marketing Platforms
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence and Media Monitoring
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.7%
Discussions
Audiense has no discussions with answers
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
