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Compare Attribution and Ruler Analytics 
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At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (53.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at £179.00 Per Month
Attribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionRuler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ruler Analytics excels in Single-Touch Attribution with a score of 9.0, while Attribution shines in Multi-Touch Attribution and Algorithmic Attribution, both scoring 9.5. This indicates that Ruler is better for straightforward attribution needs, whereas Attribution offers more advanced multi-touch capabilities.
- Reviewers mention that Ruler Analytics provides superior Lead Intelligence features, particularly in Market Insights with a perfect score of 10.0, while Attribution's insights are rated lower, suggesting Ruler may be more beneficial for businesses focused on lead generation and market analysis.
- G2 users highlight that Ruler Analytics has a more robust Dynamic Number Insertion feature, scoring 9.4, which is crucial for tracking marketing effectiveness. In contrast, Attribution's similar feature is not as highly rated, indicating a potential gap in tracking capabilities.
- Users on G2 report that Ruler Analytics offers better Customer Insights with a score of 8.7 compared to Attribution's 8.4. This suggests that Ruler may provide more actionable insights into customer behavior, which can enhance marketing strategies.
- Reviewers mention that Ruler Analytics has a more user-friendly Ease of Setup score of 8.2, while Attribution scores higher in Multi-User Access at 9.5. This indicates that while Ruler may be easier to set up, Attribution is better suited for teams needing collaborative access.
- Users say that Ruler Analytics has a higher rating for Quality of Support at 9.4, matching Attribution's score, but Ruler's overall support experience is often highlighted as more responsive, which can be a critical factor for businesses needing reliable assistance.
Pricing
Entry-Level Pricing
Attribution
No pricing availableRuler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Free Trial
Attribution
No trial information availableRuler Analytics
No trial information availableRatings
Meets Requirements
8.6
47
9.0
20
Ease of Use
8.6
48
8.9
19
Ease of Setup
8.7
34
8.3
10
Ease of Admin
8.8
30
8.5
9
Quality of Support
9.3
48
9.4
20
Has the product been a good partner in doing business?
9.4
30
9.2
10
Product Direction (% positive)
8.3
47
9.4
18
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
9.3
23
|
Verified
9.0
8
9.4
24
|
Verified
8.8
8
9.2
22
|
Verified
7.5
6
8.6
22
|
Verified
8.1
7
7.0
21
|
Verified
7.2
6
7.8
20
|
Verified
8.3
7
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
21
|
Verified
8.3
7
8.9
20
|
Verified
8.8
7
9.2
22
|
Verified
8.7
9
8.6
22
|
Verified
7.7
8
Reporting
8.6
22
|
Verified
8.0
10
8.3
21
|
Verified
7.7
8
7.4
20
|
Verified
7.7
8
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Lead Management
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Not enough data
Marketing Campaigns
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.1
9
Not enough data
8.6
6
Not enough data
8.9
6
Tracking
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
7
Analytics
Not enough data
9.0
8
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Call Routing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
8.6
11
9.0
17
|
Verified
9.2
12
8.4
16
|
Verified
8.6
13
9.5
18
|
Verified
7.8
9
8.5
16
|
Verified
7.4
11
Feature Not Available
6.4
7
Campaign Activity
8.8
18
|
Verified
8.2
12
8.1
18
|
Verified
8.1
12
8.0
17
|
Verified
8.0
10
9.4
18
|
Verified
8.7
13
8.1
17
|
Verified
8.0
9
Feature Not Available
7.0
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attribution and Ruler Analytics are categorized as Marketing Analytics and Attribution
Unique Categories
Attribution is categorized as Account-Based Analytics and Marketing Resource Management
Ruler Analytics is categorized as Customer Journey Analytics, Inbound Call Tracking, Visitor Identification, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Alternatives
Discussions
Attribution has no discussions with answers
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
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