Introducing G2.ai, the future of software buying.Try now
Compare AppsFlyer and Opticks 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (56.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerOpticks
Star Rating
(16)4.7 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpticksSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics platform, with users praising its user-friendly interface and seamless integrations across multiple ad platforms. This makes it a strong choice for those looking for unified insights in their mobile app marketing efforts.
- Users say that Opticks stands out for its detailed and visual data presentation, which helps marketers make informed decisions regarding online advertising. Reviewers appreciate the tool's ability to detect ad fraud effectively, highlighting its great support team that is always ready to assist.
- According to verified reviews, AppsFlyer has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Opticks. This is reflected in feedback about its accurate and transparent attribution that builds trust in campaign data.
- Reviewers mention that while Opticks is particularly beneficial for small businesses, AppsFlyer is favored by mid-market companies, suggesting that it may be better suited for larger-scale operations looking for robust analytics and marketing solutions.
- Users highlight that AppsFlyer’s implementation process is generally smooth, although some have noted that it can be complex for specific workflows. In contrast, Opticks is praised for its ease of use and setup, making it a more accessible option for smaller teams or those new to ad fraud detection.
- G2 reviewers indicate that while both platforms offer solid support, AppsFlyer’s quality of support is slightly lower than that of Opticks. Users of Opticks appreciate the dedicated assistance they receive, which enhances their overall experience with the product.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableOpticks
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Opticks
Free Trial is available
Ratings
Meets Requirements
8.7
441
9.1
11
Ease of Use
8.4
585
9.4
11
Ease of Setup
8.0
346
9.2
8
Ease of Admin
8.4
189
9.6
8
Quality of Support
8.6
418
9.4
11
Has the product been a good partner in doing business?
8.6
187
9.8
8
Product Direction (% positive)
9.3
434
8.3
7
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
289
Not enough data
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Feature Not Available
9.0
73
8.3
6
Threat Detection
8.6
68
Not enough data
8.4
67
8.3
5
8.2
61
8.7
5
8.4
66
Not enough data
Blocking
8.0
58
8.7
5
8.3
62
8.1
6
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Opticks are categorized as Click Fraud
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Opticks has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Opticks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Marketing and Advertising
43.8%
Internet
12.5%
Telecommunications
6.3%
Hospitality
6.3%
Higher Education
6.3%
Other
25.0%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Opticks has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
