1. [Home](https://www.g2.com/) 2. ... 3. [Click Fraud Software](https://www.g2.com/categories/click-fraud) 4. [Opticks Discussions](https://www.g2.com/products/opticks/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_56bfa6b6efb1e3a83d424fc75fca681c/opticks.png "Product Avatar Image") ](/products/opticks/reviews) [ Opticks ](/products/opticks/reviews) (16)4.7/5 Opticks is a digital marketing fraud detection and prevention platform trusted by CEOs, marketing leaders, growth teams, and agencies to protect ad budgets and ensure campaign performance. In an era where invalid traffic, click fraud, and bot activity can distort marketing metrics, Opticks provides accurate, actionable insights to help teams make data-driven decisions with confidence. The platform integrates with PPC campaigns, social media advertising, programmatic channels, and other digital marketing tools, giving users a unified view of traffic quality. With real-time monitoring, automated negative audience creation, and detailed analytics dashboards, Opticks makes it easy to identify and block fraudulent activity before it impacts results. By using Opticks, marketing teams can maximize ROAS, reduce wasted spend, and optimize campaigns based on reliable data. Agencies and networks benefit from the ability to demonstrate transparency and effectiveness to clients, strengthening trust and credibility. Beyond detection, Opticks supports strategic decision-making through traffic quality trends, benchmark analysis, and proactive recommendations. The platform is designed for high-growth teams that need to scale campaigns efficiently while maintaining clean, trustworthy data. Opticks empowers marketers to focus on growth, acquisition, and performance while confidently mitigating the risks associated with ad fraud and invalid traffic. With a commitment to innovation and reliability, Opticks continues to evolve its features and integrations to meet the demands of modern digital marketing. Show More * * * ### 81.0 Nps Score Already have Opticks? ### All Opticks Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is opticks used for? ](/discussions/what-is-opticks-used-for) What is opticks used for? [ Click Fraud Software ](https://www.g2.com/tags/click-fraud-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Opticks+questions+and+get+answers+from+expert+users+in+our+Opticks+Discussions+section.&title=Opticks+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopticks%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Opticks+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopticks%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopticks%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Opticks+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopticks%2Fdiscuss%0aAsk+Opticks+questions+and+get+answers+from+expert+users+in+our+Opticks+Discussions+section.) 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Answer a few questions to help the Opticks community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fopticks%2Fdiscuss%3Fsmall_ask%3Dopticks) No