--- title: Opticks Reviews meta_title: 'Opticks Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Opticks works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 16 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Opticks Reviews **Vendor:** opticks **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.7/5.0 **Total Reviews:** 16 ## About Opticks Opticks is a digital marketing fraud detection and prevention platform trusted by CEOs, marketing leaders, growth teams, and agencies to protect ad budgets and ensure campaign performance. In an era where invalid traffic, click fraud, and bot activity can distort marketing metrics, Opticks provides accurate, actionable insights to help teams make data-driven decisions with confidence. The platform integrates with PPC campaigns, social media advertising, programmatic channels, and other digital marketing tools, giving users a unified view of traffic quality. With real-time monitoring, automated negative audience creation, and detailed analytics dashboards, Opticks makes it easy to identify and block fraudulent activity before it impacts results. By using Opticks, marketing teams can maximize ROAS, reduce wasted spend, and optimize campaigns based on reliable data. Agencies and networks benefit from the ability to demonstrate transparency and effectiveness to clients, strengthening trust and credibility. Beyond detection, Opticks supports strategic decision-making through traffic quality trends, benchmark analysis, and proactive recommendations. The platform is designed for high-growth teams that need to scale campaigns efficiently while maintaining clean, trustworthy data. Opticks empowers marketers to focus on growth, acquisition, and performance while confidently mitigating the risks associated with ad fraud and invalid traffic. With a commitment to innovation and reliability, Opticks continues to evolve its features and integrations to meet the demands of modern digital marketing. ## Opticks Pros & Cons **What users like:** - Users value the **effective fraud detection** capabilities of Opticks, enhancing their PPC campaign performance and trust. (2 reviews) - Users appreciate the **responsive customer support** of Opticks, which provides essential assistance for ad fraud detection. (1 reviews) - Users appreciate the **data accuracy** of Opticks, allowing for clear insights and informed decision-making in advertising. (1 reviews) - Users value the **detailed insights** from Opticks, enabling precise understanding of advertising fraud and partner performance. (1 reviews) - Users value the **detailed insights** from Opticks, enabling informed decisions on traffic partnerships and enhancing trust with clients. (1 reviews) ## Opticks Reviews ### 1. The Best Tool for Fraud Detection **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Opticks?** Great tool to detect ad fraud in ppc campaigns with a great team behind it that is always there to help you with whatever you need. **What do you dislike about Opticks?** Failure to invalidate fraudulent Performance Max traffic **What problems is Opticks solving and how is that benefiting you?** It has helped us to detect and block invalid traffic. ### 2. Happy customer **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre A. | VP Business development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Opticks?** Opticks has helped us gain clear insights into the exact extent of advertising fraud present in our traffic. Thanks to their detailed insights, we have been able to understand the performance of each of our partners, therefore taking the necessary measures to partner only with the best traffic sources. We can guarantee our customers that they are only receiving the best traffic available and that we are a trusted ally in their growth goals. **What do you dislike about Opticks?** so far nothing. we have been using the software for almost a year. **What problems is Opticks solving and how is that benefiting you?** Blocking fraudulent clicks to our online ads. Saving us money. ### 3. A very helpful tool for managing PPC campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** José Antonio R. | Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Opticks?** It helps us prevent automated or fraudulent clicks, thereby improving the quality of traffic and making better use of the budget. **What do you dislike about Opticks?** In general, it is a quite comprehensive tool. The initial implementation was somewhat complex for us, but we had quality technical assistance and were able to implement it successfully. **What problems is Opticks solving and how is that benefiting you?** In digital campaigns, it is relatively common for some clicks not to be made by human users, since generally payment is made per click. Prevent this to optimize budgets; eventually, improving the quality of traffic results in improvements in remarketing campaigns and greater efficiency in those launched to broad audiences. ### 4. Powerful software that allows advanced data visualization and decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Jaume C. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Opticks?** Very detailed and visual data that really helps make decisions regarding marketing online. Useful and easy to use tool. **What do you dislike about Opticks?** It required a techie to help with the implementation. Luckily we had one and Opticks offered full support. **What problems is Opticks solving and how is that benefiting you?** Helps us improving our marketing online investment efficiency by providing key data about fraudulent clicks. ### 5. The only traffic monitoring and fraud detection software you will ever need! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Opticks?** The ease of implementation and the advanced tools and UI, combined with the excellent support, set Opticks apart! **What do you dislike about Opticks?** There are no specific things that we dislike. The only caveat I would mention is that as the cost is significant, analysis is needed beforehand to ensure the cost is worth the price for your use case. **What problems is Opticks solving and how is that benefiting you?** The most important benefit to have arisen since using Opticks is the time it saves the team when it comes to fraud analysis. ### 6. Terrific tool to protect from fraud traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Sukesham P. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Opticks?** Opticks is very easy to use and helps you throughout , it is very advance and highly customizableto detect fake malwares , bots ,in comparison to competitors they have artificial intelligence that never sleeps . **What do you dislike about Opticks?** They could enhance the security patch level , as digital marketing is evolving , new publishers are trying to break through security of anti fraud tools , that is the one aspect which can be improved via software. And as a genuine traffic can also block too i think so that can be a risk taker. **Recommendations to others considering Opticks:** Yes I definitely recommend you to use opticks , it really helps you out best security tool. **What problems is Opticks solving and how is that benefiting you?** Opticks is a tool of choice that can be used for forward thinking bussiness as a digital market is also evolving , yes thier interface is too easy to use thus making it more efficient and productive as well. ### 7. Great to decide on quality of traffic partners **Rating:** 4.5/5.0 stars **Reviewed by:** Liliana M. | Paid Performance/SEM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Opticks?** Opticks offers quite a lot of options in terms of the parameters to analyze, which allows us the break down the analysis for example by campaign, keyword, and other insightful details. Also, their teams are very supportive. **What do you dislike about Opticks?** Some discrepancies in terms of the data volume can be improved. **What problems is Opticks solving and how is that benefiting you?** Identification of problematic ID's, automatic exclusion of IP's by integration with main PPC platforms. ### 8. Opticks Review (Daily User) **Rating:** 5.0/5.0 stars **Reviewed by:** Danelia R. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Opticks?** Is pretty easier to use, I like a lot how I can cross campaigns by sources or sub sources and check how the fraud exposure is splitted. Makes the analysis way better. **What do you dislike about Opticks?** The last thing we asked was the crossing campaigns with source sub source, and they did it, so actually I am happy with the tools they currently have, if something comes up in the future, I'll let them know :) **What problems is Opticks solving and how is that benefiting you?** As a RTB platform we have to keep up with the quality in order to deliver the best traffic we can to our users, by using opticks we keep everything under control. ### 9. An effective, innovative multi-layered anti-fraud solution to minimize risk in digital business. **Rating:** 5.0/5.0 stars **Reviewed by:** Sara d. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Opticks?** I would remark the customized report section as the best tool since this helps us obtain precious data from the different traffic sources we wouldn't get on another way. **What do you dislike about Opticks?** If I have to point out an opportunity for improvement, I would say that I miss the possibility of categorizing different verticals within the "offers" and "campaigns" sections. **What problems is Opticks solving and how is that benefiting you?** Thanks to Opticks fraud prevention, we are currently saving a good percentage of our digital business investments. Thus, we can avoid paying for low-qualified traffic, making our collaborations with third parties even more profitable. ### 10. Opticks antifraud **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammad S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2022 **What do you like best about Opticks?** Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions. **What do you dislike about Opticks?** some minor discrepancies in the count of clicks **What problems is Opticks solving and how is that benefiting you?** many findings related to the online traffic sources, including fake clicks, and illegal conversion flows ### 11. Extremely good platform to do fearless business **Rating:** 5.0/5.0 stars **Reviewed by:** Alpana S. | Business Head, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Opticks?** Detailed platform, lower risk of fraud and very good suppotive people **What do you dislike about Opticks?** Misleading not getting blocked this is only thing is missing **Recommendations to others considering Opticks:** I always recommend other people in my connection or companies to use opticks. **What problems is Opticks solving and how is that benefiting you?** We are working with opticks from last two years since then we have very few complaints of any fraud ### 12. Great findings of advertising fraud across channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Opticks?** The great detail of the findings. Opticks clearly outlines which partners are defrauding us, and how they are doing it (i.e. bots). Integration was superquick. **What do you dislike about Opticks?** A few of the descriptions may be a bit technical, but their support team helped us to better understand it. **What problems is Opticks solving and how is that benefiting you?** Advertising fraud in the form of affiliate attribution fraud. Opticks has provided clear visibility of who are the bad actors hurting our ROAS. ### 13. Great tool to maximise your advertising costs **Rating:** 5.0/5.0 stars **Reviewed by:** Filippo R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Opticks?** It's easy to spot bad traffic sources and fraud. They expanded their technology and also listened to my suggestions. It's a very adaptable tool that started for a business model and is not compatible with a huge range of online business. **What do you dislike about Opticks?** Nothing in particular. I had to take quite some time for the dashboard setup but this is mainly because of my business model that is particularly fragmented. **Recommendations to others considering Opticks:** If you are in performance marketing it's a no brainer. I suggest you to use the redirect. **What problems is Opticks solving and how is that benefiting you?** By spotting fraud and bad traffic sources you essentially add a layer of optimisation to your performance campaigns. The biggest benefit is saving money at the end of the day. ### 14. Block it at the click level! **Rating:** 5.0/5.0 stars **Reviewed by:** Tejas T. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Opticks?** - Amazingly detailed break-up to block clicks. - Shows the reason for each click basis the various reasons. - Easy integration - even customized for us! - Pro actively keeps updating the system. - Nice support system **What do you dislike about Opticks?** Nothing really to dislike - good system!! **Recommendations to others considering Opticks:** Go for it - evaluated quite a few before freezing on opticks - using it since nearly 2 years now. **What problems is Opticks solving and how is that benefiting you?** Blocking lots of fraud. Analysing multiple traffic partners quality. ### 15. Great tool for tracking traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Kamran A. | Head of Supply , Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Opticks?** Quite reliable, zero false alarms so far Good filters arrived with the last updated Great for fast checks of sources **What do you dislike about Opticks?** used to be slow, but with the latest updates, that's fixed **Recommendations to others considering Opticks:** A great and flexible tool for checking the traffic inventory you have **What problems is Opticks solving and how is that benefiting you?** I do buy a lot of push and other formats traffic and Optics helps a lot to check on early stages ### 16. Amazing Product to block Fraud Traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Akashdeep B. | Associate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Opticks?** Simple & Clean interface which help everyone to understand its better **What do you dislike about Opticks?** Keep enhancing your security filters with the time **What problems is Opticks solving and how is that benefiting you?** Opticks helps me in blocking the fraud traffic while doing promotions & improve my ROI as well ## Opticks Discussions - [What is opticks used for?](https://www.g2.com/discussions/what-is-opticks-used-for) - [View Opticks pricing details and edition comparison](https://www.g2.com/products/opticks/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+15%3A55%3A53+-0500&secure%5Bsession_id%5D=e0ed46ff-2ef2-4156-85b8-529e9a2f183d&secure%5Btoken%5D=f25436e2b73f9c028bf02d0d7ac92b1c6b1c1d176d414fc21081aa3ab4e8b6e6&format=llm_user) ## Opticks Features **Trading** - Keyword Tracking - Integrations **Bot Detection & Classification - Bot Detection and Mitigation** - Bot Traffic Analytics - Good Bot Identification - Malicious Bot Detection **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Protection & Mitigation - Bot Detection and Mitigation** - Automated Bot Mitigation - API Abuse Protection - Account Takeover Protection **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **AI-Powered Detection & Intelligence - Bot Detection and Mitigation** - AI-Powered Bot Detection - AI Agent & LLM Traffic Management - Adaptive AI Threat Response **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Opticks Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (756 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (711 reviews)