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Compare AppsFlyer and Upland Localytics 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics experience, with users praising its user-friendly interface that simplifies data interpretation and campaign management. In contrast, Upland Localytics has received mixed feedback, with some users appreciating its automated workflows but noting that it still has room for improvement in overall functionality.
- Users say that AppsFlyer’s accurate and transparent attribution builds trust in campaign data, which is crucial for effective marketing strategies. Meanwhile, Upland Localytics struggles in this area, with reviewers indicating that its custom event tracking features are less robust, leading to challenges in accurately measuring campaign performance.
- Reviewers mention that AppsFlyer offers seamless integrations across multiple ad platforms, providing unified insights that enhance marketing efforts. Upland Localytics, while offering some integration capabilities, does not match the breadth and ease of integration that AppsFlyer provides, which can limit its effectiveness for users looking for a comprehensive marketing solution.
- According to verified reviews, Upland Localytics shines in its ease of use, with users highlighting the user-friendliness of the dashboard and the simplicity of defining and sending events. However, this advantage is overshadowed by AppsFlyer’s overall higher satisfaction ratings, indicating that while Upland Localytics is easy to navigate, it may not meet all user needs as effectively as AppsFlyer.
- Users appreciate that AppsFlyer maintains a strong privacy-first approach, which is increasingly important in today’s data-sensitive environment. Upland Localytics, while offering some privacy features, does not emphasize this aspect as strongly, which may be a concern for users prioritizing data compliance.
- Reviewers highlight that AppsFlyer’s strong support and product direction contribute to a positive user experience, with many noting the responsiveness and helpfulness of the support team. In contrast, Upland Localytics has received lower scores in support quality, suggesting that users may face challenges when seeking assistance or guidance.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableUpland Localytics
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.7
441
8.1
18
Ease of Use
8.4
585
9.0
18
Ease of Setup
8.0
346
Not enough data
Ease of Admin
8.4
189
8.0
5
Quality of Support
8.6
418
8.3
17
Has the product been a good partner in doing business?
8.6
187
7.7
5
Product Direction (% positive)
9.3
434
7.9
17
Features by Category
User Identification
Feature Not Available
6.7
6
8.2
266
8.3
8
8.2
255
7.3
5
Tracking & Reporting
8.7
289
6.7
6
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
7.3
5
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Feature Not Available
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Feature Not Available
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Upland Localytics are categorized as Mobile Attribution, Mobile App Analytics, and Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Upland Localytics is categorized as Push Notification
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Upland Localytics has no discussions with answers
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