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Compare AppsFlyer and Leanplum 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
No pricing available
sales@leanplum.com
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerLeanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
sales@leanplum.com
Learn more about LeanplumSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a user-friendly interface and comprehensive analytics, making it a preferred choice for those seeking intuitive mobile app marketing solutions. Users appreciate its seamless integrations across multiple ad platforms, which offer unified insights and enhance campaign effectiveness.
- Users say that Leanplum stands out for its robust CRM capabilities, particularly in personalized communication and flexible segmentation. Reviewers highlight its effective A/B testing features, which allow for detailed analysis and optimization of marketing strategies, contributing to superior LiveOps capabilities.
- According to verified reviews, AppsFlyer has a stronger overall satisfaction score, reflecting its reliability and effectiveness in mobile app optimization. Users commend its accurate and transparent attribution, which builds trust in campaign data and supports informed decision-making.
- Reviewers mention that while Leanplum offers impressive features like bulk push notifications and detailed reporting, it faces challenges with user adoption due to its more complex setup process. Some users have noted configuration difficulties that can hinder initial implementation.
- G2 reviewers highlight that AppsFlyer’s commitment to privacy and compliance standards is a significant advantage, especially in today’s data-sensitive environment. Users appreciate its strong privacy-first approach, which ensures that user data is handled responsibly.
- Users report that Leanplum's strengths in audience segmentation and campaign analysis are noteworthy, but its lower G2 score and fewer recent reviews suggest that it may not be as widely adopted or trusted as AppsFlyer in the current market landscape.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableLeanplum
Enterprise Plans
sales@leanplum.com
We customize plans for each of our enterprise customers, depending on their needs.
If you’re ready to learn about our enterprise plans, we’d love to explain how leading brands use Leanplum to build meaningful relationships with their customers.
Free Trial
AppsFlyer
Free Trial is available
Leanplum
No trial information availableRatings
Meets Requirements
8.7
441
8.3
73
Ease of Use
8.4
585
7.9
74
Ease of Setup
8.0
346
7.7
27
Ease of Admin
8.4
189
8.6
27
Quality of Support
8.6
418
8.4
74
Has the product been a good partner in doing business?
8.6
187
8.3
28
Product Direction (% positive)
9.3
434
7.8
64
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
289
Not enough data
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
40
Not enough data
8.9
41
Not enough data
8.8
35
Not enough data
8.7
41
Not enough data
8.6
41
Analytics
Not enough data
8.2
41
Not enough data
8.3
38
Optimization
Not enough data
8.4
38
Not enough data
8.0
39
Not enough data
8.3
37
Not enough data
7.9
30
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
8.2
42
8.8
215
|
Verified
8.3
42
|
Verified
8.1
164
8.3
34
8.4
178
7.9
36
Campaigns
Feature Not Available
8.1
33
|
Verified
7.7
116
8.8
42
|
Verified
7.0
101
8.6
32
7.1
97
8.8
27
7.7
108
8.5
36
8.6
141
8.8
39
Engagement
7.8
112
8.8
27
Platform
8.5
172
8.6
41
8.8
183
|
Verified
8.3
31
|
Verified
8.3
125
8.8
33
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Variation Testing
8.0
129
8.6
37
7.5
109
7.6
29
Feature Not Available
8.5
38
8.3
135
8.4
34
Feature Not Available
8.5
36
7.9
115
8.4
22
Reporting
8.3
164
8.1
35
8.5
189
8.0
35
Personalization
8.3
141
8.4
33
8.5
142
8.8
31
8.7
140
8.8
28
Administration
8.4
163
7.8
30
7.9
133
8.3
32
8.7
175
8.2
35
8.9
172
8.6
32
Categories
Categories
Shared Categories
AppsFlyer and Leanplum are categorized as Mobile App Optimization and Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Leanplum is categorized as Push Notification
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leanplum
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Leanplum has no more discussions with answers
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