Compare Appier AIQUA and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (53.9% of reviews)
Entry-Level Pricing
No pricing available
$
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUASAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(586)4.3 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign management, particularly with features like push notifications and automated workflows for abandoned carts. Users appreciate its ability to personalize campaigns at scale using real-time data and AI insights, making it a strong choice for businesses focused on customer engagement.
- Users say that Appier AIQUA stands out for its user-friendly interface and quick integration process. Reviewers highlight that the platform is easy to understand and use, allowing teams to start seeing performance results almost immediately, which is a significant advantage for businesses looking to implement marketing solutions swiftly.
- According to verified reviews, SAP Engagement Cloud has a robust support system, with users praising the quality of assistance they receive. The platform's intelligent design and extensive API options make it easier for users to import and export data, enhancing overall usability.
- Reviewers mention that Appier AIQUA offers exceptional customer support, with a dedicated tech and business support team that provides personalized advice. This partnership approach helps users feel more confident in their marketing strategies and integration processes.
- G2 reviewers highlight that while SAP Engagement Cloud has a slightly lower overall satisfaction score, it still provides effective tools for email marketing and campaign performance tracking. Users appreciate the clarity and compactness of the platform, which aids in navigating its features.
- Users report that Appier AIQUA's performance in areas like audience insights and dynamic content creation is particularly strong, with many praising its ability to deliver personalized messaging and product recommendations effectively, making it a solid choice for businesses focused on e-commerce personalization.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Appier AIQUA
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.8
21
8.3
404
Ease of Use
8.9
21
8.2
409
Ease of Setup
8.9
14
7.1
215
Ease of Admin
8.3
6
8.2
172
Quality of Support
9.5
21
8.4
398
Has the product been a good partner in doing business?
9.2
6
8.5
173
Product Direction (% positive)
10.0
18
8.9
377
Features by Category
Email Marketing
9.4
13
8.7
264
|
Verified
9.1
13
8.7
248
|
Verified
9.2
13
8.5
258
|
Verified
9.0
12
8.3
233
|
Verified
Online Marketing
8.7
9
7.0
158
|
Verified
9.3
10
8.0
191
|
Verified
8.8
13
8.1
218
|
Verified
8.9
11
8.0
215
|
Verified
8.5
9
7.8
158
Lead Management
8.6
12
7.9
174
|
Verified
9.0
12
7.8
192
|
Verified
9.2
13
8.5
242
|
Verified
8.8
11
7.8
161
|
Verified
8.8
10
8.0
158
|
Verified
9.7
12
8.2
183
|
Verified
8.9
11
7.8
146
|
Verified
9.1
11
8.2
144
|
Verified
Campaign Management
9.2
12
8.2
182
|
Verified
8.8
11
7.8
122
8.6
11
7.6
113
|
Verified
8.0
10
7.0
84
Social
7.8
9
7.3
93
8.0
9
7.5
103
|
Verified
8.1
9
7.4
101
|
Verified
8.1
9
7.4
93
|
Verified
7.8
9
7.5
104
|
Verified
Reporting & Analytics
8.6
13
8.0
237
|
Verified
8.5
12
7.8
176
|
Verified
8.0
11
7.6
165
|
Verified
7.9
11
7.4
173
|
Verified
7.8
10
7.4
109
Platform
8.9
12
7.5
153
|
Verified
8.8
11
8.1
135
|
Verified
8.9
11
8.5
152
|
Verified
8.5
10
7.9
106
|
Verified
8.5
11
6.8
107
|
Verified
8.8
11
8.5
137
|
Verified
8.5
11
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
9.0
13
7.8
158
|
Verified
9.0
13
7.6
151
|
Verified
8.6
12
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.7
9
8.5
94
|
Verified
8.9
9
8.8
101
|
Verified
8.3
8
8.2
79
|
Verified
Templates
8.8
7
8.0
96
|
Verified
8.7
9
8.6
98
|
Verified
9.3
9
8.5
95
|
Verified
Personalization
8.7
9
8.6
104
|
Verified
8.3
9
8.4
93
|
Verified
9.0
8
8.5
96
|
Verified
8.8
8
8.4
69
|
Verified
9.1
9
8.7
86
|
Verified
9.3
9
8.6
100
|
Verified
8.8
10
8.5
96
|
Verified
9.0
10
8.7
92
|
Verified
Multichannel
9.3
9
8.3
86
|
Verified
9.3
10
8.9
117
|
Verified
9.6
9
8.4
89
|
Verified
Administration
9.1
9
8.7
105
|
Verified
9.3
9
8.5
111
|
Verified
9.3
9
8.5
102
|
Verified
9.0
8
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.0
12
7.7
24
8.7
13
8.3
26
8.2
12
7.9
24
9.2
12
8.3
27
9.2
13
8.0
24
Analytics
8.8
13
7.6
24
9.0
12
7.3
24
Optimization
8.7
13
7.6
24
9.1
13
8.2
25
8.8
11
7.0
22
8.9
11
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.3
6
8.6
50
8.9
6
8.6
48
Platform Data
8.9
6
8.1
45
8.9
6
8.0
47
9.2
6
8.4
51
8.9
6
7.9
44
Platform Additional Functionality
9.0
5
7.8
44
8.3
6
8.1
42
9.2
6
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Appier AIQUA and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Push Notification, E-Commerce Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as Personalization
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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