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Compare AppDiscovery and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (100.0% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
AppDiscovery
Star Rating
(11)4.2 out of 5
Market Segments
Mid-Market (100.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AppDiscoveryThe Trade Desk
Star Rating
(147)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its targeting capabilities, with users highlighting its diverse audience reach that allows for complex targeting options. This is a significant advantage over AppDiscovery, which, while user-friendly, does not offer the same level of advanced targeting features.
- Users say that The Trade Desk provides a more streamlined platform compared to competitors, with many praising its innovation and comprehensive service. In contrast, AppDiscovery, while easy to use, may not match the technical sophistication and breadth of features that The Trade Desk offers.
- Reviewers mention that The Trade Desk has a higher overall satisfaction score, reflecting its strong performance in areas like quality of support and ease of use. AppDiscovery, although it has a solid user experience, falls slightly behind in these critical areas, particularly in terms of advanced functionalities.
- According to verified reviews, The Trade Desk's implementation process is noted for being quick and intuitive, which is a significant plus for users looking to get started without extensive setup challenges. AppDiscovery, while also easy to navigate, does not have the same level of praise for its setup process.
- Users highlight that The Trade Desk's reporting features are robust, allowing for detailed insights into campaign performance. AppDiscovery offers useful reporting as well, but users feel that it lacks the depth and customization options available in The Trade Desk's offerings.
- Reviewers appreciate the mobile functionality of The Trade Desk, which is rated highly for its performance in mobile advertising. AppDiscovery does provide mobile capabilities, but users have noted that it does not match the effectiveness and reliability found in The Trade Desk's mobile features.
Pricing
Entry-Level Pricing
AppDiscovery
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
AppDiscovery
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.9
11
8.5
126
Ease of Use
9.2
10
8.0
123
Ease of Setup
Not enough data
8.1
89
Ease of Admin
Not enough data
8.2
67
Quality of Support
8.8
10
8.8
125
Has the product been a good partner in doing business?
Not enough data
8.7
71
Product Direction (% positive)
8.9
11
8.7
122
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.3
8
7.8
98
|
Verified
8.5
8
8.3
95
|
Verified
7.9
8
8.4
95
|
Verified
6.1
6
7.6
94
|
Verified
5.6
6
7.7
94
|
Verified
8.3
6
8.5
80
|
Verified
7.5
6
8.6
80
|
Verified
7.4
7
8.5
83
|
Verified
6.1
6
8.2
95
|
Verified
7.9
7
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
6.7
7
8.1
83
|
Verified
8.8
7
7.8
84
|
Verified
Targeting
8.5
10
8.7
94
|
Verified
6.0
5
8.7
91
|
Verified
9.1
9
8.7
90
|
Verified
7.9
7
8.5
78
|
Verified
Platform
7.9
8
7.9
73
|
Verified
8.1
7
7.4
87
|
Verified
9.0
8
8.4
87
8.8
8
8.4
89
|
Verified
7.7
8
8.4
83
|
Verified
7.3
8
8.0
84
|
Verified
8.1
8
7.9
76
|
Verified
8.3
8
7.9
77
|
Verified
7.4
7
7.9
82
|
Verified
Platform Interoperability
7.8
6
7.9
26
Mobile Functionality
8.7
10
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
8
7.8
98
|
Verified
8.5
8
8.3
95
|
Verified
7.9
8
8.4
95
|
Verified
6.1
6
7.6
94
|
Verified
5.6
6
7.7
94
|
Verified
8.3
6
8.5
80
|
Verified
7.5
6
8.6
80
|
Verified
7.4
7
8.5
83
|
Verified
6.1
6
8.2
95
|
Verified
7.9
7
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
6.7
7
8.1
83
|
Verified
8.8
7
7.8
84
|
Verified
Targeting
8.5
10
8.7
94
|
Verified
6.0
5
8.7
91
|
Verified
9.1
9
8.7
90
|
Verified
7.9
7
8.5
78
|
Verified
Mobile
8.9
9
8.3
45
6.7
7
8.1
83
|
Verified
8.8
7
7.8
84
|
Verified
Platform
7.9
8
7.9
73
|
Verified
8.1
7
7.4
87
|
Verified
9.0
8
8.4
87
8.8
8
8.4
89
|
Verified
7.7
8
8.4
83
|
Verified
7.3
8
8.0
84
|
Verified
8.1
8
7.9
76
|
Verified
8.3
8
7.9
77
|
Verified
7.4
7
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.3
8
7.8
98
|
Verified
8.5
8
8.3
95
|
Verified
7.9
8
8.4
95
|
Verified
6.1
6
7.6
94
|
Verified
5.6
6
7.7
94
|
Verified
8.3
6
8.5
80
|
Verified
7.5
6
8.6
80
|
Verified
7.4
7
8.5
83
|
Verified
6.1
6
8.2
95
|
Verified
7.9
7
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
6.7
7
8.1
83
|
Verified
8.8
7
7.8
84
|
Verified
Targeting
8.5
10
8.7
94
|
Verified
6.0
5
8.7
91
|
Verified
9.1
9
8.7
90
|
Verified
7.9
7
8.5
78
|
Verified
Platform
7.9
8
7.9
73
|
Verified
8.1
7
7.4
87
|
Verified
9.0
8
8.4
87
8.8
8
8.4
89
|
Verified
7.7
8
8.4
83
|
Verified
7.3
8
8.0
84
|
Verified
8.1
8
7.9
76
|
Verified
8.3
8
7.9
77
|
Verified
7.4
7
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.3
8
7.8
98
|
Verified
8.5
8
8.3
95
|
Verified
7.9
8
8.4
95
|
Verified
6.1
6
7.6
94
|
Verified
5.6
6
7.7
94
|
Verified
8.3
6
8.5
80
|
Verified
7.5
6
8.6
80
|
Verified
7.4
7
8.5
83
|
Verified
6.1
6
8.2
95
|
Verified
7.9
7
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
6.7
7
8.1
83
|
Verified
8.8
7
7.8
84
|
Verified
Targeting
8.5
10
8.7
94
|
Verified
6.0
5
8.7
91
|
Verified
9.1
9
8.7
90
|
Verified
7.9
7
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
7.9
8
7.9
73
|
Verified
8.1
7
7.4
87
|
Verified
9.0
8
8.4
87
8.8
8
8.4
89
|
Verified
7.7
8
8.4
83
|
Verified
7.3
8
8.0
84
|
Verified
8.1
8
7.9
76
|
Verified
8.3
8
7.9
77
|
Verified
7.4
7
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AppDiscovery and The Trade Desk are categorized as Native Advertising, Demand Side Platform (DSP), Video Advertising, and Mobile Advertising
Unique Categories
AppDiscovery has no unique categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Display Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
AppDiscovery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Entertainment
27.3%
Online Media
18.2%
Computer Games
18.2%
Photography
9.1%
Other
0.0%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Discussions
AppDiscovery has no discussions with answers
The Trade Desk has no discussions with answers
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