Compare Amplitude Analytics and mParticle by Rokt 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,801)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its User Profiles feature that allows for detailed tracking of user interactions and behaviors. Users appreciate how this feature helps them build new functionalities based on user activity insights.
- Users say that mParticle by Rokt provides excellent customer support, often highlighting the team's responsiveness and willingness to address issues. Reviewers mention that they feel heard and valued, which enhances their overall experience with the platform.
- Reviewers mention that Amplitude Analytics stands out for its intuitive user interface, making it easy to integrate and visualize data from various sources. Users find that this capability significantly improves their ability to understand analytics through clear charts and dashboards.
- According to verified reviews, mParticle by Rokt is particularly effective for organizing customer data across multiple channels, which helps users streamline their marketing efforts. This feature is noted for reducing cross-channel cannibalization and maximizing ROI on ad spend.
- G2 reviewers highlight that Amplitude Analytics has a strong focus on product analytics, with users noting its ability to track user interactions and live events effectively. This functionality helps eliminate ambiguity in user movements, providing actionable insights for product development.
- Users report that while mParticle by Rokt is effective in capturing events and forwarding them to analytics platforms, they sometimes find it less comprehensive than Amplitude Analytics in terms of in-depth analytics capabilities, which may limit insights for more complex use cases.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
mParticle by Rokt
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.5
2,079
8.2
138
Ease of Use
8.3
2,097
8.2
137
Ease of Setup
7.9
933
8.0
57
Ease of Admin
8.4
641
8.5
53
Quality of Support
8.4
1,593
8.8
117
Has the product been a good partner in doing business?
8.7
612
8.9
57
Product Direction (% positive)
8.6
1,912
7.9
125
Features by Category
Metrics
8.5
696
8.0
23
8.5
686
8.2
23
7.9
639
8.2
19
8.8
718
8.4
22
8.8
722
8.3
24
8.2
667
7.8
20
8.1
628
8.5
21
8.9
698
8.8
21
8.9
718
8.9
22
Reporting
8.5
670
8.2
20
8.3
614
8.3
19
8.1
581
Not enough data
8.6
686
8.8
20
8.2
566
8.3
14
8.2
574
8.7
15
8.6
698
8.3
22
Other
8.5
667
8.9
20
7.7
490
8.9
12
7.6
448
8.8
11
7.8
537
8.6
13
7.8
431
8.5
14
7.3
392
7.5
8
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.4
23
8.0
540
8.7
20
8.5
705
8.5
29
8.5
726
8.4
30
User Identification
7.8
612
7.8
15
8.8
773
8.6
20
8.3
664
8.1
19
Tracking & Reporting
8.9
803
8.9
22
8.6
737
8.9
19
7.9
651
7.7
20
8.6
794
8.6
22
8.1
776
8.5
21
8.8
765
8.5
20
Metrics
8.6
664
8.3
12
7.7
544
8.5
9
8.4
642
8.0
10
8.3
581
7.5
10
9.0
666
8.8
11
Product Analytics
8.3
1040
8.4
23
8.7
1237
8.7
30
8.5
1187
8.6
37
8.8
1255
8.8
41
7.1
831
Not enough data
8.0
952
8.8
26
7.0
728
8.6
21
7.7
927
8.5
27
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.8
29
Not enough data
7.0
21
Not enough data
8.3
28
Intelligence
Not enough data
7.5
25
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
8.3
12
7.7
544
8.5
9
8.4
642
8.0
10
8.3
581
7.5
10
9.0
666
8.8
11
Categories
Categories
Shared Categories
Amplitude Analytics and mParticle by Rokt are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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