Compare Amazon DSP and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPThe Trade Desk
Star Rating
(157)4.4 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in user satisfaction, boasting a significantly higher overall score compared to Amazon DSP. Users appreciate its advanced capabilities and diverse audience targeting, which allows for more complex advertising strategies.
- Users say that The Trade Desk offers a more streamlined platform with superior features compared to Amazon DSP. Reviewers highlight its unmatched service and innovative tools, making it a preferred choice for agencies looking for comprehensive solutions.
- According to verified reviews, Amazon DSP is praised for its ease of use and quick setup process. Users find it straightforward to integrate with the Amazon ecosystem, which is beneficial for advertisers already utilizing Amazon's services.
- Reviewers mention that The Trade Desk provides robust support and training, with many noting the platform's responsiveness and willingness to assist clients. This level of support is often contrasted with Amazon DSP, where users have reported mixed experiences with customer service.
- G2 reviewers highlight The Trade Desk's superior machine learning optimization and cross-device capabilities, which enhance campaign performance. Users appreciate the platform's ability to adapt and optimize in real-time, a feature that is less emphasized in Amazon DSP.
- Users note that while Amazon DSP offers rich insights and reporting, The Trade Desk's advanced targeting and retargeting capabilities provide a more comprehensive advertising experience. This makes The Trade Desk a better fit for those seeking detailed analytics and performance metrics.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Amazon DSP
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
7.8
16
8.6
131
Ease of Use
7.4
17
8.0
128
Ease of Setup
7.7
8
8.2
94
Ease of Admin
8.1
7
8.2
70
Quality of Support
8.5
16
8.8
130
Has the product been a good partner in doing business?
8.1
7
8.7
74
Product Direction (% positive)
7.8
16
8.7
127
Features by Category
Channel Functionality
Not enough data
8.7
76
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.0
10
7.8
100
|
Verified
7.6
9
8.4
97
|
Verified
8.3
9
8.4
97
|
Verified
7.4
9
7.6
95
|
Verified
7.6
9
7.8
95
|
Verified
7.8
10
8.5
81
|
Verified
8.0
10
8.6
81
|
Verified
7.7
10
8.5
84
|
Verified
8.2
10
8.2
96
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.9
83
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
84
|
Verified
Targeting
8.5
11
8.7
95
|
Verified
7.8
10
8.7
91
|
Verified
8.2
11
8.7
90
|
Verified
7.9
11
8.5
78
|
Verified
Platform
6.4
11
7.9
74
|
Verified
8.2
10
7.4
89
|
Verified
8.2
10
8.4
87
7.7
11
8.4
90
|
Verified
7.1
11
8.4
83
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.8
100
|
Verified
7.6
9
8.4
97
|
Verified
8.3
9
8.4
97
|
Verified
7.4
9
7.6
95
|
Verified
7.6
9
7.8
95
|
Verified
7.8
10
8.5
81
|
Verified
8.0
10
8.6
81
|
Verified
7.7
10
8.5
84
|
Verified
8.2
10
8.2
96
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.9
83
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
84
|
Verified
Targeting
8.5
11
8.7
95
|
Verified
7.8
10
8.7
91
|
Verified
8.2
11
8.7
90
|
Verified
7.9
11
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
7.7
8
8.1
83
|
Verified
7.9
7
7.8
84
|
Verified
Platform
6.4
11
7.9
74
|
Verified
8.2
10
7.4
89
|
Verified
8.2
10
8.4
87
7.7
11
8.4
90
|
Verified
7.1
11
8.4
83
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.5
57
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.0
10
7.8
100
|
Verified
7.6
9
8.4
97
|
Verified
8.3
9
8.4
97
|
Verified
7.4
9
7.6
95
|
Verified
7.6
9
7.8
95
|
Verified
7.8
10
8.5
81
|
Verified
8.0
10
8.6
81
|
Verified
7.7
10
8.5
84
|
Verified
8.2
10
8.2
96
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.9
83
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
84
|
Verified
Targeting
8.5
11
8.7
95
|
Verified
7.8
10
8.7
91
|
Verified
8.2
11
8.7
90
|
Verified
7.9
11
8.5
78
|
Verified
Platform
6.4
11
7.9
74
|
Verified
8.2
10
7.4
89
|
Verified
8.2
10
8.4
87
7.7
11
8.4
90
|
Verified
7.1
11
8.4
83
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.1
6
8.4
60
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.0
10
7.8
100
|
Verified
7.6
9
8.4
97
|
Verified
8.3
9
8.4
97
|
Verified
7.4
9
7.6
95
|
Verified
7.6
9
7.8
95
|
Verified
7.8
10
8.5
81
|
Verified
8.0
10
8.6
81
|
Verified
7.7
10
8.5
84
|
Verified
8.2
10
8.2
96
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.9
83
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
84
|
Verified
Targeting
8.5
11
8.7
95
|
Verified
7.8
10
8.7
91
|
Verified
8.2
11
8.7
90
|
Verified
7.9
11
8.5
78
|
Verified
Demand Side Platforms
7.5
10
8.4
79
|
Verified
7.9
11
7.8
77
|
Verified
7.3
11
8.5
75
|
Verified
Platform
6.4
11
7.9
74
|
Verified
8.2
10
7.4
89
|
Verified
8.2
10
8.4
87
7.7
11
8.4
90
|
Verified
7.1
11
8.4
83
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.7
13
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.5
9
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.5
9
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and The Trade Desk are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
64.1%
Retail
4.2%
Internet
2.8%
Manufacturing
2.1%
Banking
2.1%
Other
24.6%
Alternatives
Discussions
Amazon DSP has no discussions with answers
The Trade Desk has no discussions with answers
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