Introducing G2.ai, the future of software buying.Try now
Compare Amazon DSP and The Trade Desk 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPThe Trade Desk
Star Rating
(143)4.4 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Amazon DSP" falls short at 8.1, indicating that users find "The Trade Desk" more responsive and helpful in resolving issues.
- Reviewers mention that "The Trade Desk" offers superior "Machine Learning Optimization" with a score of 8.4 compared to "Amazon DSP" at 7.6, suggesting that users appreciate the advanced algorithms that enhance ad performance on "The Trade Desk".
- G2 users highlight "Cross-Device Capabilities" as a strong point for "The Trade Desk" with a score of 8.8, while "Amazon DSP" lags behind at 7.3, indicating that users find "The Trade Desk" more effective in reaching audiences across multiple devices.
- Users on G2 report that "The Trade Desk" shines in "Campaign Optimization" with a score of 8.5, whereas "Amazon DSP" scores 7.7, suggesting that users find "The Trade Desk" more effective in maximizing campaign performance.
- Reviewers mention that "The Trade Desk" has a better "Brand Safety" score of 8.7 compared to "Amazon DSP" at 8.0, indicating that users feel more secure about their ads being placed in safe environments with "The Trade Desk".
- Users say that "The Trade Desk" provides a more robust "Custom Reports" feature with a score of 7.4, while "Amazon DSP" excels in this area with a score of 8.1, suggesting that users appreciate the flexibility and depth of reporting options available in "Amazon DSP".
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Amazon DSP
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
7.8
16
8.5
125
Ease of Use
7.4
17
7.9
122
Ease of Setup
7.7
8
8.1
88
Ease of Admin
8.1
7
8.2
66
Quality of Support
8.5
16
8.8
124
Has the product been a good partner in doing business?
8.1
7
8.7
70
Product Direction (% positive)
7.8
16
8.7
121
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.0
10
7.8
97
|
Verified
7.6
9
8.3
95
|
Verified
8.3
9
8.4
94
|
Verified
7.4
9
7.5
93
|
Verified
7.6
9
7.7
93
|
Verified
7.8
10
8.5
80
|
Verified
8.0
10
8.5
79
|
Verified
7.7
10
8.5
82
|
Verified
8.2
10
8.2
95
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.8
82
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
83
|
Verified
Targeting
8.5
11
8.7
93
|
Verified
7.8
10
8.6
90
|
Verified
8.2
11
8.7
89
|
Verified
7.9
11
8.5
78
|
Verified
Platform
6.4
11
7.9
73
|
Verified
8.2
10
7.4
87
|
Verified
8.2
10
8.4
87
7.7
11
8.4
89
|
Verified
7.1
11
8.3
82
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.8
97
|
Verified
7.6
9
8.3
95
|
Verified
8.3
9
8.4
94
|
Verified
7.4
9
7.5
93
|
Verified
7.6
9
7.7
93
|
Verified
7.8
10
8.5
80
|
Verified
8.0
10
8.5
79
|
Verified
7.7
10
8.5
82
|
Verified
8.2
10
8.2
95
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.8
82
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
83
|
Verified
Targeting
8.5
11
8.7
93
|
Verified
7.8
10
8.6
90
|
Verified
8.2
11
8.7
89
|
Verified
7.9
11
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
7.7
8
8.1
83
|
Verified
7.9
7
7.8
83
|
Verified
Platform
6.4
11
7.9
73
|
Verified
8.2
10
7.4
87
|
Verified
8.2
10
8.4
87
7.7
11
8.4
89
|
Verified
7.1
11
8.3
82
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.0
10
7.8
97
|
Verified
7.6
9
8.3
95
|
Verified
8.3
9
8.4
94
|
Verified
7.4
9
7.5
93
|
Verified
7.6
9
7.7
93
|
Verified
7.8
10
8.5
80
|
Verified
8.0
10
8.5
79
|
Verified
7.7
10
8.5
82
|
Verified
8.2
10
8.2
95
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.8
82
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
83
|
Verified
Targeting
8.5
11
8.7
93
|
Verified
7.8
10
8.6
90
|
Verified
8.2
11
8.7
89
|
Verified
7.9
11
8.5
78
|
Verified
Platform
6.4
11
7.9
73
|
Verified
8.2
10
7.4
87
|
Verified
8.2
10
8.4
87
7.7
11
8.4
89
|
Verified
7.1
11
8.3
82
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.1
6
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.0
10
7.8
97
|
Verified
7.6
9
8.3
95
|
Verified
8.3
9
8.4
94
|
Verified
7.4
9
7.5
93
|
Verified
7.6
9
7.7
93
|
Verified
7.8
10
8.5
80
|
Verified
8.0
10
8.5
79
|
Verified
7.7
10
8.5
82
|
Verified
8.2
10
8.2
95
|
Verified
8.1
9
7.7
78
|
Verified
8.3
8
7.8
82
|
Verified
7.7
8
8.1
83
|
Verified
7.9
7
7.8
83
|
Verified
Targeting
8.5
11
8.7
93
|
Verified
7.8
10
8.6
90
|
Verified
8.2
11
8.7
89
|
Verified
7.9
11
8.5
78
|
Verified
Demand Side Platforms
7.5
10
8.3
77
|
Verified
7.9
11
7.8
77
|
Verified
7.3
11
8.5
75
|
Verified
Platform
6.4
11
7.9
73
|
Verified
8.2
10
7.4
87
|
Verified
8.2
10
8.4
87
7.7
11
8.4
89
|
Verified
7.1
11
8.3
82
|
Verified
7.6
11
8.0
84
|
Verified
7.0
11
7.9
76
|
Verified
7.6
9
7.9
77
|
Verified
8.0
9
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and The Trade Desk are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
64.0%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.3%
Alternatives
Discussions
Amazon DSP has no discussions with answers
The Trade Desk has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
