Link copied to clipboard # Amazon DSP vs The Trade Desk Comparison - What are their main differences? Share [ Export ](/compare/amazon-amazon-dsp/the-trade-desk/export.csv) Amazon DSPThe Trade Desk[+ Add Product](#) Reviews **Amazon DSP** [ 4.2/5(18) ](https://www.g2.com/products/amazon-amazon-dsp/reviews#reviews) **The Trade Desk** [ 4.4/5(190) ](https://www.g2.com/products/the-trade-desk/reviews#reviews) Pricing **Amazon DSP** No pricing available **The Trade Desk** **Contact Us** · The Trade Desk Pricing Overview **Pricing Insights** from reviews Time to Implement **Amazon DSP** Not enough reviews yet **The Trade Desk** 1 month Based on 9 responses Return on Investment **Amazon DSP** Not enough reviews yet **The Trade Desk** 6 months Based on 9 responses Perceived Cost **Amazon DSP** $$$$$ **The Trade Desk** $$$$$ Average Discount **Amazon DSP** Not enough reviews yet **The Trade Desk** 9% Pros & Cons **Amazon DSP** [ Ease of Use (2) ](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=1189281&qs=pros-and-cons#reviews)[ Helpful (1) ](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272060&qs=pros-and-cons#reviews)[ Dependency Issues (1) ](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272164&qs=pros-and-cons#reviews)[ Lack of Clarity (1) ](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272120&qs=pros-and-cons#reviews) **The Trade Desk** [ Features (31) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (27) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (13) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) Integrations **Amazon DSP** Not enough data **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cdd0c9b55f629b054e7ca69783832532/telmarhelixa.png "Product Avatar Image") TelmarHelixa ](https://www.g2.com/products/telmarhelixa/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) Screenshots **Amazon DSP** No screenshot available **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) Ratings Meets Requirements **Amazon DSP** 7.8 7.816 **The Trade Desk** 8.6 8.6156 Ease of Use **Amazon DSP** 7.4 7.417 **The Trade Desk** 8.1 8.1157 Ease of Setup **Amazon DSP** 7.7 7.78 **The Trade Desk** 8.3 8.3123 Ease of Admin **Amazon DSP** 8.1 8.17 **The Trade Desk** 8.3 8.373 Quality of Support **Amazon DSP** 8.5 8.516 **The Trade Desk** 8.8 8.8156 Has the product been a good partner in doing business? **Amazon DSP** 8.1 8.17 **The Trade Desk** 8.7 8.777 Product Direction (% positive) **Amazon DSP** 7.8 7.816 **The Trade Desk** 8.8 8.8151 Features Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.8 11 8.3 124 Demand Side Platforms Cross Channel Capabilities 8.1 6 8.5(won by 0.4) 64 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data 8.2(won by default) 14 Multi-step Planning Not enough data 8.1(won by default) 12 Cross-system Integration Not enough data 8.1(won by default) 13 Adaptive Learning Not enough data 7.9(won by default) 12 Proactive Assistance Not enough data 8.5(won by default) 13 Decision Making Not enough data 8.3(won by default) 13 Campaign Management Campaign Dashboard 8.0(tied score) 10 8.0(tied score) 110 | Verified Campaign Optimization 7.6 9 8.4(won by 0.8) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3 9 8.6(won by 0.3) 105 | Verified Bulk Editing 7.4 9 7.7(won by 0.3) 100 | Verified Batch Uploading 7.6 9 7.9(won by 0.3) 100 | Verified Brand Safety 7.8 10 8.5(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.0 10 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 7.7 10 8.6(won by 0.9) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 10 8.3(won by 0.1) 102 | Verified Creative Optimization 8.1(won by 0.3) 9 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 8 7.9 86 | Verified In-App Ads 7.7 8 8.1(won by 0.4) 86 | Verified Mobile Rich Media Capabilities 7.9(tied score) 7 7.9(tied score) 87 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 11 8.8(won by 0.3) 102 | Verified Retargeting 7.8 10 8.7(won by 0.9) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 11 8.8(won by 0.6) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 11 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 7.5 10 8.5(won by 1.0) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Estimate and Projections 7.9(tied score) 11 7.9(tied score) 80 | Verified Cross-Device Capabilities 7.3 11 8.6(won by 1.3) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) AI/Machine Learning Not enough data Not enough data Platform API / Integrations 6.4 11 8.0(won by 1.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.2(won by 0.6) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.2 10 8.5(won by 0.3) 91 Performance and Reliability 7.7 11 8.4(won by 0.7) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.1 11 8.4(won by 1.3) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.6 11 8.0(won by 0.4) 87 | Verified Workflow Capability 7.0 11 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.6 9 8.0(won by 0.4) 80 | Verified Notifications 8.0(tied score) 9 8.0(tied score) 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) Not enough data 8.5 124 Channel Functionality Display Functionality Not enough data 8.8(won by default) 84 Platform Interoperability Close Ecosystem API Not enough data 8.0(won by default) 46 Agentic AI - Display Advertising Autonomous Task Execution Not enough data 8.3(won by default) 10 Multi-step Planning Not enough data 8.8(won by default) 10 Cross-system Integration Not enough data 8.3(won by default) 10 Adaptive Learning Not enough data 8.3(won by default) 11 Proactive Assistance Not enough data 8.3(won by default) 12 Decision Making Not enough data 8.0(won by default) 11 Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.0(tied score) 10 8.0(tied score) 110 | Verified Campaign Optimization 7.6 9 8.4(won by 0.8) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3 9 8.6(won by 0.3) 105 | Verified Bulk Editing 7.4 9 7.7(won by 0.3) 100 | Verified Batch Uploading 7.6 9 7.9(won by 0.3) 100 | Verified Brand Safety 7.8 10 8.5(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.0 10 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 7.7 10 8.6(won by 0.9) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 10 8.3(won by 0.1) 102 | Verified Creative Optimization 8.1(won by 0.3) 9 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 8 7.9 86 | Verified In-App Ads 7.7 8 8.1(won by 0.4) 86 | Verified Mobile Rich Media Capabilities 7.9(tied score) 7 7.9(tied score) 87 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 11 8.8(won by 0.3) 102 | Verified Retargeting 7.8 10 8.7(won by 0.9) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 11 8.8(won by 0.6) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 11 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 6.4 11 8.0(won by 1.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.2(won by 0.6) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.2 10 8.5(won by 0.3) 91 Performance and Reliability 7.7 11 8.4(won by 0.7) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.1 11 8.4(won by 1.3) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.6 11 8.0(won by 0.4) 87 | Verified Workflow Capability 7.0 11 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.6 9 8.0(won by 0.4) 80 | Verified Notifications 8.0(tied score) 9 8.0(tied score) 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 8.8 122 Platform Interoperability Close Ecosystem API Not enough data 8.2(won by default) 29 Mobile Functionality Mobile Functionality Not enough data 9.0(won by default) 53 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data 8.7(won by default) 5 Multi-step Planning Not enough data 9.3(won by default) 5 Cross-system Integration Not enough data 9.0(won by default) 5 Adaptive Learning Not enough data 9.3(won by default) 5 Proactive Assistance Not enough data 9.3(won by default) 5 Decision Making Not enough data 9.4(won by default) 6 Campaign Management Campaign Dashboard 8.0(tied score) 10 8.0(tied score) 110 | Verified Campaign Optimization 7.6 9 8.4(won by 0.8) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3 9 8.6(won by 0.3) 105 | Verified Bulk Editing 7.4 9 7.7(won by 0.3) 100 | Verified Batch Uploading 7.6 9 7.9(won by 0.3) 100 | Verified Brand Safety 7.8 10 8.5(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.0 10 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 7.7 10 8.6(won by 0.9) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 10 8.3(won by 0.1) 102 | Verified Creative Optimization 8.1(won by 0.3) 9 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 8 7.9 86 | Verified In-App Ads 7.7 8 8.1(won by 0.4) 86 | Verified Mobile Rich Media Capabilities 7.9(tied score) 7 7.9(tied score) 87 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 11 8.8(won by 0.3) 102 | Verified Retargeting 7.8 10 8.7(won by 0.9) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 11 8.8(won by 0.6) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 11 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.7 8 8.1(won by 0.4) 86 | Verified Mobile Rich Media Capabilities 7.9(tied score) 7 7.9(tied score) 87 | Verified Mobile Tracking Not enough data 8.4(won by default) 48 Platform API / Integrations 6.4 11 8.0(won by 1.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.2(won by 0.6) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.2 10 8.5(won by 0.3) 91 Performance and Reliability 7.7 11 8.4(won by 0.7) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.1 11 8.4(won by 1.3) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.6 11 8.0(won by 0.4) 87 | Verified Workflow Capability 7.0 11 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.6 9 8.0(won by 0.4) 80 | Verified Notifications 8.0(tied score) 9 8.0(tied score) 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.3 122 Platform Interoperability Close Ecosystem API Not enough data 7.9(won by default) 41 Video Functionality Video Functionality Not enough data 8.5(won by default) 63 Agentic AI - Video Advertising Autonomous Task Execution Not enough data 7.6(won by default) 11 Multi-step Planning Not enough data 7.9(won by default) 13 Cross-system Integration Not enough data 8.1(won by default) 12 Adaptive Learning Not enough data 7.9(won by default) 11 Proactive Assistance Not enough data 7.9(won by default) 11 Decision Making Not enough data 8.1(won by default) 13 Campaign Management Campaign Dashboard 8.0(tied score) 10 8.0(tied score) 110 | Verified Campaign Optimization 7.6 9 8.4(won by 0.8) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3 9 8.6(won by 0.3) 105 | Verified Bulk Editing 7.4 9 7.7(won by 0.3) 100 | Verified Batch Uploading 7.6 9 7.9(won by 0.3) 100 | Verified Brand Safety 7.8 10 8.5(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.0 10 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 7.7 10 8.6(won by 0.9) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 10 8.3(won by 0.1) 102 | Verified Creative Optimization 8.1(won by 0.3) 9 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 8 7.9 86 | Verified In-App Ads 7.7 8 8.1(won by 0.4) 86 | Verified Mobile Rich Media Capabilities 7.9(tied score) 7 7.9(tied score) 87 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 11 8.8(won by 0.3) 102 | Verified Retargeting 7.8 10 8.7(won by 0.9) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 11 8.8(won by 0.6) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.9 11 8.5(won by 0.6) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 6.4 11 8.0(won by 1.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.2(won by 0.6) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.2 10 8.5(won by 0.3) 91 Performance and Reliability 7.7 11 8.4(won by 0.7) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.1 11 8.4(won by 1.3) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.6 11 8.0(won by 0.4) 87 | Verified Workflow Capability 7.0 11 8.0(won by 1.0) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.6 9 8.0(won by 0.4) 80 | Verified Notifications 8.0(tied score) 9 8.0(tied score) 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data 8.3 14 Platform Basics Cross-Device Advertising Not enough data 8.8(won by default) 13 Audio Ad Formats Not enough data 8.5(won by default) 13 Programmatic Audio Not enough data 8.3(won by default) 11 Audience Targeting Not enough data 8.6(won by default) 11 Platform Reporting Performance Monitoring Not enough data 8.6(won by default) 11 Reporting Dashboards Not enough data 7.9(won by default) 11 Dashboard Exports Not enough data 8.5(won by default) 11 Music Genre Reporting Not enough data Feature Not Available Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data 8.1(won by default) 7 Multi-step Planning Not enough data 8.3(won by default) 6 Cross-system Integration Not enough data 8.1(won by default) 7 Adaptive Learning Not enough data 7.8(won by default) 6 Proactive Assistance Not enough data 8.1(won by default) 8 Decision Making Not enough data 8.3(won by default) 7 Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 7.7 5 Platform Basics Ad Serving Rules Not enough data 7.7(won by default) 5 Sponsored Product Listing Ads Not enough data 6.0(won by default) 5 Banner Ads Not enough data 8.0(won by default) 5 Display Ads Not enough data 8.7(won by default) 5 Platform Data Reporting Performance Metrics Not enough data 8.0(won by default) 5 Data Filtering Not enough data 8.0(won by default) 5 Reporting Dashboards Not enough data 8.3(won by default) 5 Platform Additional Functionality Offline Ads Not enough data 5.7(won by default) 5 Video Ads Not enough data 8.0(won by default) 5 Team Collaboration Not enough data 8.3(won by default) 5 Integrations Not enough data 8.3(won by default) 5 Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data 7.9 17 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data 8.3(won by default) 15 Ad Serving Not enough data 7.9(won by default) 15 Streaming Capabilites Not enough data 8.0(won by default) 15 Performance Analytics Not enough data 7.9(won by default) 14 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data 8.5(won by default) 14 Campaign Dashboard Not enough data 8.3(won by default) 14 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 7.5(won by default) 8 Cross-system Integration Not enough data 7.7(won by default) 8 Adaptive Learning Not enough data 7.7(won by default) 8 Proactive Assistance Not enough data 7.4(won by default) 7 Decision Making Not enough data 7.9(won by default) 8 Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data 7.9 9 Agentic AI - Native Advertising Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 8.1(won by default) 8 Cross-system Integration Not enough data 7.4(won by default) 7 Adaptive Learning Not enough data 7.9(won by default) 8 Proactive Assistance Not enough data 7.9(won by default) 8 Decision Making Not enough data 8.1(won by default) 9 Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 8.8 33 Analysis Application Attribution Not enough data 9.2(won by default) 11 Campaign Analysis Not enough data 9.1(won by default) 18 Uninstall Tracking Not enough data 8.8(won by default) 10 Activity Dashboard Not enough data 8.1(won by default) 14 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing Not enough data 8.3(won by default) 11 Email Campaigns Not enough data 8.3(won by default) 11 Audience Segmentation Not enough data 9.2(won by default) 23 Alerts/Notifications Not enough data Feature Not Available Bulk SMS Not enough data Feature Not Available Two-Way Text Messaging Not enough data Feature Not Available Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions Not enough data 8.8(won by default) 11 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 9.1(won by default) 23 Integrations - Mobile Marketing Not enough data 9.1(won by default) 24 Internationalization Not enough data 8.5(won by default) 11 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data 8.8(won by default) 7 Multi-step Planning Not enough data 8.9(won by default) 6 Cross-system Integration Not enough data 9.3(won by default) 7 Adaptive Learning Not enough data 9.0(won by default) 7 Proactive Assistance Not enough data 8.5(won by default) 8 Decision Making Not enough data 9.0(won by default) 7 Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Amazon DSP](https://images.g2crowd.com/uploads/product/hd_favicon/1541606572/amazon-amazon-dsp.jpg "Amazon DSP")](https://www.g2.com/products/amazon-amazon-dsp/reviews) Amazon DSP Small-Business(50 or fewer emp.) 27.8% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 22.2% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 24.4% Small-Business (50 or fewer emp.) 27.8% 33.3% Mid-Market (51-1000 emp.) 50.0% 42.2% Enterprise (\> 1000 emp.) 22.2% 24.4% Reviewers' Industry [![Amazon DSP](https://images.g2crowd.com/uploads/product/hd_favicon/1541606572/amazon-amazon-dsp.jpg "Amazon DSP")](https://www.g2.com/products/amazon-amazon-dsp/reviews) Amazon DSP Marketing and Advertising 38.9% Telecommunications 5.6% Pharmaceuticals 5.6% Luxury Goods & Jewelry 5.6% E-Learning 5.6% Other 38.9% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.8% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.3% Internet 2.3% Other 27.5% FAQs ## Amazon DSP vs The Trade Desk FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between The Trade Desk vs Amazon DSP? The Trade Desk stands out for its higher G2 rating, broader reviewer base, and stronger reviewer-cited strengths in targeting and campaign management compared to Amazon DSP. | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) | | --- | --- | | 4.4/5 (184 reviews) | 4.2/5 (18 reviews) | | — | — | | 8.3 | 7.7 | | 8.8 | 8.5 | | Audience Targeting (25 all-time mentions) | Ease of Use (2 all-time mentions) | ### How do the pricing models of The Trade Desk and Amazon DSP compare? The Trade Desk is rated higher for value by reviewers, with a stronger satisfaction score on price and cost-related dimensions than Amazon DSP. - **The Trade Desk:** Reviewers frequently cite the platform as expensive, but many highlight the value in advanced targeting and reporting features, with several noting cost savings from campaign efficiency. - **Amazon DSP:** Reviewers mention higher budget requirements and minimum spend as a barrier, but appreciate the access to Amazon-owned inventory and integrated ecosystem. - **Switching reasons:** Recent reviews indicate advertisers move to The Trade Desk for more granular targeting and transparency, while Amazon DSP is chosen for its integration with Amazon's retail and media properties. ### What are the best alternatives to The Trade Desk and Amazon DSP? The top 3 alternatives to The Trade Desk and Amazon DSP are StackAdapt, AdRoll, and Google Marketing Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | — | Expensive for smaller advertisers, but valued for advanced targeting and reporting | Audience Targeting (25 all-time mentions) | | [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) | 4.2/5 (18 reviews) | — | Higher budget requirements, valued for Amazon ecosystem integration | Ease of Use (2 all-time mentions) | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | High reviewer satisfaction and ease of use | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Strong retargeting capabilities | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300 reviews) | Mid-Market | — | Comprehensive cross-channel advertising tools | ### Which Cross-Channel Advertising features should I prioritize when comparing The Trade Desk and Amazon DSP? Buyers comparing The Trade Desk and Amazon DSP should prioritize Targeting, Reporting, Ease of Use, Campaign Management, and Integration capabilities. - **Targeting:** The Trade Desk (25 all-time mentions for Audience Targeting, 23 for Targeting, 20 for Targeting Efficiency, 16 for Targeting Options); Amazon DSP (recent reviews highlight advanced targeting and access to Amazon data). - **Reporting:** The Trade Desk (13 all-time mentions for Reporting Capabilities); Amazon DSP (recent reviews cite rich insights and reporting). - **Ease of Use:** The Trade Desk (27 all-time mentions); Amazon DSP (2 all-time mentions). - **Campaign Management:** The Trade Desk (21 all-time mentions); Amazon DSP (recent reviews note ease of setup for Prime and Twitch). - **Integration:** The Trade Desk (recent reviews highlight integrations with analytics tools and data providers); Amazon DSP (recent reviews cite integration with Amazon ecosystem). ### What are the pros and cons of The Trade Desk vs Amazon DSP? The Trade Desk's headline strength is advanced audience targeting, while Amazon DSP's is ease of use within the Amazon ecosystem. - **The Trade Desk strengths:** Advanced audience targeting (25 all-time mentions), campaign management (21), detailed reporting (13), and strong customer support (20). - **The Trade Desk trade-offs:** Steep learning curve (20), higher cost for smaller advertisers (13), and platform complexity (12). - **Amazon DSP strengths:** Ease of use (2 all-time mentions), access to Amazon-owned inventory, and strong integration with Amazon's retail and media properties. - **Amazon DSP trade-offs:** Limited transparency, less flexibility in creative formats, higher budget requirements, and slower platform performance in some reviews. ### Is The Trade Desk or Amazon DSP better for small businesses? StackAdapt is the better fit for small businesses, as indicated by its largest segment and high reviewer satisfaction, while The Trade Desk and Amazon DSP are more commonly used by mid-market and enterprise segments. - **The Trade Desk:** Largest reviewer segment is Mid-Market; reviewers note high minimum spend and cost structure as barriers for small businesses. - **Amazon DSP:** Largest reviewer segment is Mid-Market; reviewers mention minimum spend requirements and higher budget thresholds as challenges for smaller advertisers. ### Which Cross-Channel Advertising platform has better integrations? The Trade Desk is favored by reviewers for integrations, with frequent mentions of analytics and data provider connections. - **The Trade Desk:** Recent reviews highlight integrations with LiveRamp, Oracle Data Cloud, Lotame, and Google Analytics, supporting streamlined reporting and targeting workflows. - **Amazon DSP:** Reviewers cite integration with the Amazon ecosystem, including Prime and Twitch, as a key advantage. ### How do The Trade Desk and Amazon DSP compare on customer support? The Trade Desk and Amazon DSP are rated in close parity on Quality of Support, with The Trade Desk at 8.8 and Amazon DSP at 8.5, a difference below the materiality threshold. - **The Trade Desk:** Reviewers consistently praise responsive and helpful support, with 20 all-time mentions for customer support and multiple recent reviews highlighting fast issue resolution. - **Amazon DSP:** Reviewers describe support as fast and reliable, with several noting prompt responses and helpful guidance during campaign setup and optimization. ### Which is easier to implement, The Trade Desk or Amazon DSP? The Trade Desk and Amazon DSP are rated in close parity on Ease of Setup, with The Trade Desk at 8.3 and Amazon DSP at 7.7, a difference below the materiality threshold. - **The Trade Desk:** Reviewers describe the setup process as straightforward once familiar, but note a steep learning curve for new users and complexity in advanced features. - **Amazon DSP:** Reviewers mention easy setup for Prime and Twitch, but some cite tedious campaign creation and a laggy interface as challenges. ### Which product has better Targeting? The Trade Desk is the stronger performer for Targeting, with higher reviewer-cited mention counts and more advanced targeting options highlighted in reviews. - **The Trade Desk:** 25 all-time mentions for Audience Targeting, 23 for Targeting, 20 for Targeting Efficiency, and 16 for Targeting Options; reviewers consistently highlight granular targeting and AI-driven optimization. - **Amazon DSP:** Recent reviews cite advanced targeting leveraging Amazon's customer data and real-time shopping signals, but with fewer all-time mentions and less emphasis on targeting depth compared to The Trade Desk. 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