# Amazon Display Ads vs Yahoo AdTech DSP Comparison | | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Star Rating** | 4.4 out of 5 | 3.6 out of 5 | | **Total Reviews** | 32 | 181 | | **Largest Market Segment** | Small-Business (54.8% of reviews) | Small-Business (42.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Amazon Display Ads Pros: - Ease of Use (5 reviews) - Affordable (1 reviews) Cons: - Complexity (2 reviews) - Complexity Issues (2 reviews) ### Yahoo AdTech DSP Pros: - Advertising Management (1 reviews) - Audience Targeting (1 reviews) Cons: - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) --- ## Ratings Comparison | Rating | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Meets Requirements** | 8.6 (28 reviews) | 7.5 (156 reviews) | | **Ease of Use** | 9.2 (28 reviews) | 7.4 (156 reviews) | | **Ease of Setup** | 9.1 (13 reviews) | 7.2 (79 reviews) | | **Ease of Admin** | 9.1 (11 reviews) | 7.1 (75 reviews) | | **Quality of Support** | 8.6 (28 reviews) | 7.9 (154 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (11 reviews) | 7.6 (79 reviews) | | **Product Direction (% positive)** | 8.3 (28 reviews) | 5.9 (152 reviews) | --- ## Pricing ### Amazon Display Ads #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Yahoo AdTech DSP #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | 8.5/10 | 9 | | **Yahoo AdTech DSP** | 7.7/10 | 51 | #### Channel Functionality | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Display Functionality** | 8.9 (6 reviews) | 8.4 (29 reviews) | #### Platform Interoperability | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | 8.1 (6 reviews) | 7.6 (41 reviews) ✓ Verified | | **Reach** | 8.6 (7 reviews) | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | 8.3 (5 reviews) | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | 7.7 (5 reviews) | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | 8.7 (5 reviews) | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | 8.3 (5 reviews) | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (5 reviews) | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | 8.3 (5 reviews) | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | 6.9 (7 reviews) | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (5 reviews) | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | 8.8 (7 reviews) | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | 9.3 (5 reviews) | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | 9.2 (6 reviews) | 7.4 (28 reviews) ✓ Verified | #### Platform | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | 7.8 (6 reviews) | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | 9.2 (6 reviews) | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | 8.3 (6 reviews) | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | 8.9 (6 reviews) | 7.6 (34 reviews) ✓ Verified | | **Customization** | 8.1 (6 reviews) | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | 9.2 (6 reviews) | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | 8.6 (6 reviews) | 7.9 (30 reviews) ✓ Verified | | **Notifications** | 8.9 (6 reviews) | 6.9 (33 reviews) ✓ Verified | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Yahoo AdTech DSP** | 7.2/10 | 50 | #### Platform Interoperability | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Mobile Functionality | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Mobile Functionality** | Not enough data | 7.4 (17 reviews) | #### Agentic AI - Mobile Advertising | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | 8.1 (6 reviews) | 7.6 (41 reviews) ✓ Verified | | **Reach** | 8.6 (7 reviews) | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | 8.3 (5 reviews) | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | 7.7 (5 reviews) | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | 8.7 (5 reviews) | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | 8.3 (5 reviews) | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (5 reviews) | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | 8.3 (5 reviews) | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | 6.9 (7 reviews) | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (5 reviews) | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | 8.8 (7 reviews) | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | 9.3 (5 reviews) | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | 9.2 (6 reviews) | 7.4 (28 reviews) ✓ Verified | #### Mobile | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Mobile Tracking** | Not enough data | 8.1 (13 reviews) | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Platform | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | 7.8 (6 reviews) | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | 9.2 (6 reviews) | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | 8.3 (6 reviews) | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | 8.9 (6 reviews) | 7.6 (34 reviews) ✓ Verified | | **Customization** | 8.1 (6 reviews) | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | 9.2 (6 reviews) | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | 8.6 (6 reviews) | 7.9 (30 reviews) ✓ Verified | | **Notifications** | 8.9 (6 reviews) | 6.9 (33 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Yahoo AdTech DSP** | 7.4/10 | 51 | #### Platform Interoperability | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Video Functionality** | Not enough data | 8.2 (19 reviews) | #### Agentic AI - Video Advertising | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | 8.1 (6 reviews) | 7.6 (41 reviews) ✓ Verified | | **Reach** | 8.6 (7 reviews) | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | 8.3 (5 reviews) | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | 7.7 (5 reviews) | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | 8.7 (5 reviews) | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | 8.3 (5 reviews) | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (5 reviews) | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | 8.3 (5 reviews) | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | 6.9 (7 reviews) | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (5 reviews) | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | 8.8 (7 reviews) | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | 9.3 (5 reviews) | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | 9.2 (6 reviews) | 7.4 (28 reviews) ✓ Verified | #### Platform | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | 7.8 (6 reviews) | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | 9.2 (6 reviews) | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | 8.3 (6 reviews) | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | 8.9 (6 reviews) | 7.6 (34 reviews) ✓ Verified | | **Customization** | 8.1 (6 reviews) | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | 9.2 (6 reviews) | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | 8.6 (6 reviews) | 7.9 (30 reviews) ✓ Verified | | **Notifications** | 8.9 (6 reviews) | 6.9 (33 reviews) ✓ Verified | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Yahoo AdTech DSP** | 7.3/10 | 51 | #### Demand Side Platforms | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | 8.1 (6 reviews) | 7.6 (41 reviews) ✓ Verified | | **Reach** | 8.6 (7 reviews) | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | 8.3 (5 reviews) | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | 7.7 (5 reviews) | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | 8.7 (5 reviews) | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | 8.3 (5 reviews) | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | 8.0 (5 reviews) | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | 8.3 (5 reviews) | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | 6.9 (7 reviews) | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | 8.3 (5 reviews) | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | 8.8 (7 reviews) | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | 9.3 (5 reviews) | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | 9.2 (6 reviews) | 7.4 (28 reviews) ✓ Verified | #### Demand Side Platforms | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Machine Learning Optimization** | Not enough data | 7.2 (12 reviews) ✓ Verified | | **Estimate and Projections** | Not enough data | 6.5 (8 reviews) ✓ Verified | | **Cross-Device Capabilities** | Not enough data | 7.3 (8 reviews) ✓ Verified | #### Platform | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | 7.8 (6 reviews) | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | 9.2 (6 reviews) | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | 8.3 (6 reviews) | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | 8.9 (6 reviews) | 7.6 (34 reviews) ✓ Verified | | **Customization** | 8.1 (6 reviews) | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | 9.2 (6 reviews) | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | 8.6 (6 reviews) | 7.9 (30 reviews) ✓ Verified | | **Notifications** | 8.9 (6 reviews) | 6.9 (33 reviews) ✓ Verified | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to Yahoo AdTech DSP (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Amazon Display Ads | Yahoo AdTech DSP | |---|---|---| | **Small-Business** | 54.8% | 42.9% | | **Mid-Market** | 35.5% | 34.3% | | **Enterprise** | 9.7% | 22.9% | ### By Industry #### Amazon Display Ads - **Marketing and Advertising:** 19.4% - **Information Technology and Services:** 12.9% - **Automotive:** 6.5% - **Consumer Goods:** 6.5% - **Accounting:** 3.2% - **Apparel & Fashion:** 3.2% - **Consumer Electronics:** 3.2% - **Consumer Services:** 3.2% - **Design:** 3.2% - **E-Learning:** 3.2% - **Other:** 35.5% #### Yahoo AdTech DSP - **Marketing and Advertising:** 45.7% - **Internet:** 6.9% - **Retail:** 3.5% - **Construction:** 2.3% - **Management Consulting:** 2.3% - **Apparel & Fashion:** 2.3% - **Real Estate:** 2.3% - **Information Technology and Services:** 2.3% - **Computer Software:** 2.3% - **Consumer Electronics:** 1.7% - **Other:** 28.3% --- ## Alternatives ### Alternatives to Amazon Display Ads - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (527 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) — 4.4/5 stars (763 reviews) ### Alternatives to Yahoo AdTech DSP - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (170 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews) - [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) - [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews) --- ## Top Discussions ### Amazon Display Ads No discussions available for this product. ### Yahoo AdTech DSP No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-display-ads-vs-yahoo-adtech-dsp)