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Compare Amazon Display Ads and Yahoo AdTech DSP 
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Display Ads
Star Rating
(31)4.4 out of 5
Market Segments
Small-Business (56.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon Display AdsYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a lower star rating of 3.6 compared to Amazon Display Ads' 4.5, indicating a general preference for Amazon's platform among users.
- Reviewers mention that the ease of use is significantly better in Amazon Display Ads, scoring 9.4 versus Yahoo AdTech DSP's 7.4, which suggests that users find Amazon's interface more intuitive and user-friendly.
- G2 users highlight that Yahoo AdTech DSP's campaign management features, such as the Campaign Dashboard, score 8.0, while Amazon Display Ads excels with a score of 9.2, indicating superior functionality and usability in managing campaigns.
- Users on G2 report that Amazon Display Ads offers better targeting capabilities, with a score of 8.6 compared to Yahoo AdTech DSP's 7.8, making it a more effective choice for advertisers looking to reach specific audiences.
- Reviewers mention that Yahoo AdTech DSP struggles with bulk editing and batch uploading, scoring 6.2 and 6.6 respectively, while Amazon Display Ads shines in these areas with scores of 8.3 and 7.7, making it easier for users to manage large campaigns efficiently.
- Users say that Amazon Display Ads provides better fraud protection and brand safety features, scoring 8.3 and 8.7 respectively, compared to Yahoo AdTech DSP's scores of 7.6 and 7.7, which is crucial for maintaining the integrity of advertising campaigns.
Pricing
Entry-Level Pricing
Amazon Display Ads
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Amazon Display Ads
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.7
27
7.5
155
Ease of Use
9.3
27
7.4
155
Ease of Setup
9.2
12
7.2
78
Ease of Admin
9.1
11
7.1
75
Quality of Support
8.6
27
7.9
153
Has the product been a good partner in doing business?
8.5
11
7.6
79
Product Direction (% positive)
8.3
27
5.9
151
Features by Category
Channel Functionality
8.9
6
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
41
|
Verified
8.1
6
7.6
41
|
Verified
8.3
6
8.2
36
|
Verified
8.3
5
6.2
38
|
Verified
7.7
5
6.6
35
|
Verified
8.7
5
7.7
33
|
Verified
8.3
5
7.6
31
|
Verified
8.0
5
7.4
34
|
Verified
8.3
5
8.1
44
|
Verified
7.2
6
6.9
30
|
Verified
8.3
5
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
8.6
6
7.8
37
|
Verified
8.6
6
8.1
38
|
Verified
9.3
5
8.3
38
|
Verified
9.2
6
7.4
28
|
Verified
Platform
8.6
6
7.4
28
|
Verified
7.8
6
6.7
39
|
Verified
9.2
6
7.6
37
|
Verified
8.3
6
8.0
42
|
Verified
8.9
6
7.6
34
|
Verified
8.1
6
6.8
36
|
Verified
9.2
6
7.2
30
|
Verified
8.6
6
7.9
30
|
Verified
8.9
6
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
41
|
Verified
8.1
6
7.6
41
|
Verified
8.3
6
8.2
36
|
Verified
8.3
5
6.2
38
|
Verified
7.7
5
6.6
35
|
Verified
8.7
5
7.7
33
|
Verified
8.3
5
7.6
31
|
Verified
8.0
5
7.4
34
|
Verified
8.3
5
8.1
44
|
Verified
7.2
6
6.9
30
|
Verified
8.3
5
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
8.6
6
7.8
37
|
Verified
8.6
6
8.1
38
|
Verified
9.3
5
8.3
38
|
Verified
9.2
6
7.4
28
|
Verified
Mobile
Not enough data
8.1
13
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Platform
8.6
6
7.4
28
|
Verified
7.8
6
6.7
39
|
Verified
9.2
6
7.6
37
|
Verified
8.3
6
8.0
42
|
Verified
8.9
6
7.6
34
|
Verified
8.1
6
6.8
36
|
Verified
9.2
6
7.2
30
|
Verified
8.6
6
7.9
30
|
Verified
8.9
6
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
41
|
Verified
8.1
6
7.6
41
|
Verified
8.3
6
8.2
36
|
Verified
8.3
5
6.2
38
|
Verified
7.7
5
6.6
35
|
Verified
8.7
5
7.7
33
|
Verified
8.3
5
7.6
31
|
Verified
8.0
5
7.4
34
|
Verified
8.3
5
8.1
44
|
Verified
7.2
6
6.9
30
|
Verified
8.3
5
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
8.6
6
7.8
37
|
Verified
8.6
6
8.1
38
|
Verified
9.3
5
8.3
38
|
Verified
9.2
6
7.4
28
|
Verified
Platform
8.6
6
7.4
28
|
Verified
7.8
6
6.7
39
|
Verified
9.2
6
7.6
37
|
Verified
8.3
6
8.0
42
|
Verified
8.9
6
7.6
34
|
Verified
8.1
6
6.8
36
|
Verified
9.2
6
7.2
30
|
Verified
8.6
6
7.9
30
|
Verified
8.9
6
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.2
6
8.0
41
|
Verified
8.1
6
7.6
41
|
Verified
8.3
6
8.2
36
|
Verified
8.3
5
6.2
38
|
Verified
7.7
5
6.6
35
|
Verified
8.7
5
7.7
33
|
Verified
8.3
5
7.6
31
|
Verified
8.0
5
7.4
34
|
Verified
8.3
5
8.1
44
|
Verified
7.2
6
6.9
30
|
Verified
8.3
5
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
8.6
6
7.8
37
|
Verified
8.6
6
8.1
38
|
Verified
9.3
5
8.3
38
|
Verified
9.2
6
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
8.6
6
7.4
28
|
Verified
7.8
6
6.7
39
|
Verified
9.2
6
7.6
37
|
Verified
8.3
6
8.0
42
|
Verified
8.9
6
7.6
34
|
Verified
8.1
6
6.8
36
|
Verified
9.2
6
7.2
30
|
Verified
8.6
6
7.9
30
|
Verified
8.9
6
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon Display Ads and Yahoo AdTech DSP are categorized as Display Advertising
Unique Categories
Amazon Display Ads has no unique categories
Yahoo AdTech DSP is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Amazon Display Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Information Technology and Services
13.3%
Consumer Goods
6.7%
Automotive
6.7%
Manufacturing
3.3%
Other
53.3%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
Amazon Display Ads has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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