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Compare Airship and AppsFlyer 
At a Glance
Market Segments
Mid-Market (43.9% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Airship
Star Rating
(83)4.0 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AirshipAppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Airship. Users appreciate its comprehensive analytics and user-friendly interface, which make it easier to navigate and utilize effectively.
- According to verified reviews, Airship shines in its push notification capabilities, with users highlighting the ease of setting up notifications using tags and custom events. This feature is particularly beneficial for those looking to engage specific audience segments in real-time.
- Users say that AppsFlyer offers a robust ecosystem with seamless integrations across multiple ad platforms, providing unified insights that enhance mobile app marketing strategies. This integration capability is a key advantage for marketers seeking comprehensive data.
- Reviewers mention that while Airship provides excellent services for push and marketing features, it faces challenges in overall user satisfaction, reflected in its lower ratings across various metrics compared to AppsFlyer. Users have noted some configuration challenges that can hinder their experience.
- Recent user feedback indicates that AppsFlyer is trusted for its accurate and transparent attribution, which builds confidence in campaign data. This aspect is crucial for marketers who rely on precise metrics to gauge the effectiveness of their campaigns.
- G2 reviewers highlight that while both platforms serve the mid-market segment well, AppsFlyer has a more substantial presence in the market, as evidenced by its higher number of reviews and recent activity. This suggests a more active user community and ongoing product development.
Pricing
Entry-Level Pricing
Airship
No pricing availableAppsFlyer
No pricing availableFree Trial
Airship
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.1
73
8.7
443
Ease of Use
7.8
75
8.4
587
Ease of Setup
7.0
30
8.0
348
Ease of Admin
7.4
29
8.4
190
Quality of Support
7.8
70
8.6
420
Has the product been a good partner in doing business?
7.7
28
8.7
188
Product Direction (% positive)
8.7
72
9.3
436
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Tracking & Reporting
Not enough data
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
7.7
47
Not enough data
8.6
50
Not enough data
7.1
47
Not enough data
7.6
46
Not enough data
8.2
50
Not enough data
Analytics
7.0
50
Not enough data
6.9
48
Not enough data
Optimization
6.4
46
Not enough data
7.5
48
Not enough data
7.7
44
Not enough data
7.0
45
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Feature Not Available
9.0
211
7.2
32
|
Verified
8.8
215
|
Verified
7.0
26
8.1
164
8.2
25
8.4
178
Campaigns
6.9
33
Feature Not Available
9.1
37
|
Verified
7.7
117
7.0
27
|
Verified
7.0
101
6.9
27
7.1
97
7.3
22
7.7
108
8.6
26
8.6
141
Engagement
7.1
26
7.8
112
Platform
7.4
32
8.5
172
Feature Not Available
8.8
183
|
Verified
7.6
31
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
165
Not enough data
8.5
190
Personalization
Not enough data
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Categories
Categories
Shared Categories
Airship and AppsFlyer are categorized as Mobile Marketing
Unique Categories
Airship is categorized as Push Notification
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, and Smart Link
Reviews
Reviewers' Company Size
Airship
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
8.5%
Marketing and Advertising
7.3%
Leisure, Travel & Tourism
7.3%
Computer Software
7.3%
Retail
6.1%
Other
63.4%
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
Airship has no discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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