Introducing G2.ai, the future of software buying.Try now
Compare Adobe Marketo Engage and Inflection.io 
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $36,000.00 Per Year
Adobe Marketo Engage
Star Rating
(3,078)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansInflection.io
Star Rating
(25)4.9 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $36,000.00 Per Year
Learn more about Inflection.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in its automation and flexible segmentation capabilities, making it easier for users to manage campaigns and forecast results effectively. Users appreciate the structured organization of campaigns, lists, and data, which enhances overall productivity.
- Users say that Inflection.io stands out for its effortless usability, particularly due to its AI features that simplify campaign building and customer journey understanding. This has led to significant improvements in engagement and lead generation, as noted by users who have experienced a quantifiable boost in ROI.
- Reviewers mention that Adobe Marketo Engage, while powerful, can be complex to set up, with some users highlighting challenges during the initial implementation phase. However, once established, the platform operates smoothly with minimal manual intervention, which is a plus for ongoing campaign management.
- According to verified reviews, Inflection.io's ease of setup and administration is a major advantage, with users praising its intuitive design that feels tailored for marketers. This has allowed teams to quickly adapt and start leveraging the platform's capabilities without extensive training.
- G2 reviewers highlight that Adobe Marketo Engage has a strong reputation for scalability and customization, making it suitable for mid-market companies looking to grow. Users appreciate the robust reporting and dashboard features that aid in tracking campaign performance over time.
- Users report that while Inflection.io offers impressive support and user experience, Adobe Marketo Engage has a larger market presence and a wealth of resources available, which can be beneficial for organizations seeking comprehensive marketing automation solutions.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Inflection.io
Inflection.io
Starting at $36,000.00
Per Year
- See latest pricing at https://www.inflection.io/pricing
- Agentic capabilities
- Unlimited contact database
Free Trial
Adobe Marketo Engage
Free Trial is available
Inflection.io
No trial information availableRatings
Meets Requirements
8.3
2,614
9.0
20
Ease of Use
7.3
2,669
9.4
21
Ease of Setup
6.7
1,322
9.2
14
Ease of Admin
7.6
1,175
9.2
10
Quality of Support
7.5
2,464
9.6
19
Has the product been a good partner in doing business?
7.7
1,168
9.7
10
Product Direction (% positive)
8.0
2,583
10.0
20
Features by Category
Email Marketing
8.3
1758
|
Verified
9.4
14
8.7
1742
|
Verified
9.4
11
8.1
1718
|
Verified
9.3
14
8.5
1653
|
Verified
9.5
13
Online Marketing
7.8
1703
|
Verified
8.1
9
7.8
1521
|
Verified
9.1
13
7.9
1577
|
Verified
8.3
9
7.4
1576
|
Verified
8.8
10
7.4
1342
|
Verified
7.5
8
Lead Management
8.5
1359
|
Verified
9.2
11
7.9
1255
|
Verified
8.8
11
8.2
1630
|
Verified
9.3
12
8.2
1596
|
Verified
8.5
10
8.4
1649
|
Verified
9.2
12
8.0
1537
|
Verified
9.0
10
8.3
1552
|
Verified
9.5
11
8.2
1596
|
Verified
9.0
12
Campaign Management
8.3
1608
|
Verified
8.3
10
8.3
1497
|
Verified
8.3
10
7.3
1194
|
Verified
7.8
9
7.0
949
7.3
8
Social
7.3
752
|
Verified
7.8
9
7.5
803
|
Verified
7.5
8
7.6
791
|
Verified
7.2
9
7.5
758
|
Verified
7.0
9
7.5
720
|
Verified
7.0
9
Reporting & Analytics
7.7
1646
|
Verified
8.5
11
7.2
1418
|
Verified
8.8
8
7.2
1237
|
Verified
8.7
9
7.2
1165
|
Verified
8.0
9
6.9
1016
|
Verified
7.9
8
Platform
7.7
901
|
Verified
8.8
16
8.0
891
|
Verified
9.4
14
8.4
916
|
Verified
9.4
13
7.7
638
|
Verified
9.0
10
7.3
640
|
Verified
8.7
10
7.7
896
|
Verified
9.4
15
7.6
598
8.7
10
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.1
65
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
914
|
Verified
9.0
14
7.9
868
|
Verified
9.3
17
8.1
794
|
Verified
8.8
11
Lead Intelligence
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Inflection.io are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Inflection.io has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Inflection.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.3%
Computer Software
58.3%
Marketing and Advertising
16.7%
Information Technology and Services
16.7%
Retail
4.2%
Hospital & Health Care
4.2%
Other
0.0%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Inflection.io has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
