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At a Glance
Market Segments
Small-Business (41.4% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(122)4.3 out of 5
Market Segments
Small-Business (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansIterable
Star Rating
(756)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email campaigns, scoring 9.2 compared to Adobe Journey Optimizer's 9.4. Reviewers mention that Iterable's email automation features are robust, allowing for highly personalized and targeted campaigns.
- Reviewers mention that Adobe Journey Optimizer shines in segmentation, with a score of 9.2 versus Iterable's 8.7. Users appreciate the advanced segmentation capabilities that allow for more precise targeting of customer groups.
- Users on G2 highlight Iterable's ease of use, scoring 8.4 compared to Adobe Journey Optimizer's 7.6. Reviewers say that Iterable's intuitive interface makes it easier for teams to adopt and utilize the software effectively.
- G2 users report that Adobe Journey Optimizer offers superior proximity marketing features, scoring 9.2 against Iterable's 7.0. Reviewers mention that the geofencing capabilities are particularly effective for local marketing strategies.
- Reviewers mention that Iterable's quality of support is exceptional, with a score of 8.9 compared to Adobe Journey Optimizer's 8.3. Users say that the support team is responsive and knowledgeable, which enhances the overall user experience.
- Users report that Adobe Journey Optimizer has a slight edge in automation, scoring 7.3 compared to Iterable's 8.0. Reviewers mention that while both platforms offer automation features, Adobe's tools are more streamlined for complex workflows.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Iterable
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.2
101
8.5
608
Ease of Use
7.7
109
8.4
621
Ease of Setup
7.5
99
7.7
310
Ease of Admin
7.4
29
8.5
230
Quality of Support
8.3
98
8.8
592
Has the product been a good partner in doing business?
8.0
27
9.1
232
Product Direction (% positive)
9.2
98
9.1
601
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
30
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.9
466
|
Verified
Not enough data
9.0
456
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.3
393
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
436
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
427
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Campaign Management
Not enough data
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Social
Not enough data
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Reporting & Analytics
Not enough data
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
Not enough data
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Campaigns
8.8
7
8.3
156
8.6
6
8.7
157
7.4
7
8.0
141
9.3
7
8.7
165
7.5
8
8.5
162
Analytics
8.1
7
7.8
166
8.1
6
7.4
158
Optimization
8.6
7
8.2
162
7.9
7
8.5
163
6.9
7
7.6
131
7.4
7
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
8.6
15
8.7
41
8.9
17
8.5
41
Targeting
8.9
16
8.0
42
8.3
10
8.0
36
Triggered Content
8.5
10
6.8
31
8.3
14
9.1
41
8.1
15
9.2
40
Personalized Content
8.6
14
7.7
33
7.8
10
7.1
29
8.4
16
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
8.7
15
8.8
12
5.3
13
8.3
12
8.0
14
9.3
12
8.6
14
Edit
8.9
12
7.1
14
8.6
13
8.8
16
8.1
13
8.7
15
Logistics
8.5
13
8.6
15
7.8
13
7.6
12
8.5
12
8.3
12
8.7
13
7.4
13
Generative AI
8.2
12
7.9
11
8.5
12
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
8.1
8
8.5
28
7.0
9
6.9
25
7.7
8
8.6
27
7.5
8
6.9
24
8.3
9
8.4
24
7.1
8
6.9
23
8.5
8
8.5
24
6.7
8
8.5
23
SMS Platform
7.1
8
7.9
26
7.3
8
8.3
26
Feature Not Available
7.4
20
Feature Not Available
6.1
19
Feature Not Available
7.2
22
6.3
8
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.3
60
8.1
37
8.5
66
8.1
37
Platform Data
8.4
60
7.3
38
8.2
60
7.0
37
8.4
59
6.7
37
8.2
60
7.0
36
Platform Additional Functionality
Feature Not Available
7.3
34
8.1
63
7.3
32
8.4
58
6.8
34
Agentic AI - Customer Journey Analytics
8.2
29
7.5
8
7.9
30
6.9
8
8.2
29
7.3
8
7.8
29
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
8.2
14
7.3
123
|
Verified
8.3
14
7.7
168
|
Verified
7.6
14
6.4
110
|
Verified
7.6
14
6.9
137
|
Verified
Campaigns
9.0
13
7.0
112
8.1
14
8.3
143
|
Verified
8.2
14
7.7
122
|
Verified
7.7
14
6.0
100
|
Verified
9.2
14
9.2
163
|
Verified
8.9
15
9.1
161
|
Verified
Engagement
9.0
14
7.0
107
|
Verified
Platform
8.9
14
8.1
139
|
Verified
8.2
14
7.7
124
7.8
13
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Iterable are categorized as Customer Journey Analytics, Personalization Engines, Email Template Builder, Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Marketing
Iterable is categorized as Marketing Automation, Personalization, WhatsApp Marketing, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.7%
Marketing and Advertising
13.8%
Computer Software
6.9%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
56.0%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.5%
Discussions
Adobe Journey Optimizer has no discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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