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Compare Adobe Journey Optimizer and Customer.io 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Small-Business (59.6% of reviews)
Entry-Level Pricing
Contact Us
Starting at $100.00 Per Month
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansCustomer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Customer.io excels in email campaigns, scoring 9.3, while Adobe Journey Optimizer is slightly ahead with a score of 9.4. Reviewers mention that Customer.io's email automation features are intuitive and effective, making it a preferred choice for small businesses looking to enhance their email marketing strategies.
- Reviewers mention that Customer.io offers superior ease of use with a score of 8.3 compared to Adobe Journey Optimizer's 7.6. Users on G2 highlight the straightforward interface of Customer.io, which allows for quick setup and management of campaigns, making it ideal for teams with limited technical expertise.
- Users say that Customer.io shines in audience segmentation with a score of 8.8, while Adobe Journey Optimizer scores 9.0. Reviewers mention that Adobe's advanced segmentation capabilities allow for more precise targeting, which is crucial for larger businesses with diverse customer bases.
- G2 users report that Customer.io's automation features score 8.3, outperforming Adobe Journey Optimizer's 7.1. Reviewers highlight the robust automation workflows in Customer.io, which allow for personalized customer journeys, while Adobe's automation is seen as less flexible.
- Users report that Adobe Journey Optimizer excels in coupons and promotions with a score of 9.2, significantly higher than Customer.io's 6.8. Reviewers mention that Adobe's promotional tools are comprehensive, making it easier for businesses to run effective marketing campaigns.
- Reviewers mention that Customer.io has a strong product direction with a score of 9.3, compared to Adobe Journey Optimizer's 8.8. Users on G2 appreciate Customer.io's commitment to continuous improvement and feature updates, which enhances their overall experience with the platform.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Adobe Journey Optimizer
No trial information availableCustomer.io
Free Trial is available
Ratings
Meets Requirements
8.2
102
8.7
586
Ease of Use
7.7
110
8.3
597
Ease of Setup
7.5
100
7.9
399
Ease of Admin
7.4
31
8.6
275
Quality of Support
8.3
98
8.7
524
Has the product been a good partner in doing business?
7.9
29
9.0
273
Product Direction (% positive)
9.2
99
9.2
576
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.8
409
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
368
|
Verified
Online Marketing
Not enough data
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
7.4
331
|
Verified
Not enough data
7.6
332
Not enough data
8.6
371
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Campaign Management
Not enough data
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Platform
Not enough data
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
358
|
Verified
Not enough data
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Integration
Not enough data
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
8.8
7
8.6
115
8.6
6
8.7
112
7.4
7
8.2
107
9.3
7
8.8
120
7.5
8
8.8
114
Analytics
8.1
7
8.4
114
8.1
6
7.6
105
Optimization
8.6
7
8.5
112
7.9
7
8.9
114
6.9
7
8.0
110
7.4
7
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
8.4
84
7.0
9
Feature Not Available
7.7
8
8.2
80
7.5
8
Feature Not Available
8.3
9
6.8
75
7.1
8
6.5
77
8.5
8
8.7
87
6.7
8
8.2
79
SMS Platform
7.1
8
7.5
82
7.3
8
8.3
85
Feature Not Available
7.2
73
Feature Not Available
6.2
71
Feature Not Available
6.7
71
6.3
8
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Platform Basics
8.4
58
Not enough data
8.5
64
Not enough data
Platform Data
8.5
60
Not enough data
8.2
57
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.2
60
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
8.2
14
Feature Not Available
8.3
14
8.0
69
7.6
14
6.2
56
7.6
14
Feature Not Available
Campaigns
9.0
13
7.3
57
8.2
15
8.0
62
8.2
14
7.3
61
7.7
14
Feature Not Available
9.2
14
9.3
69
9.0
16
9.2
70
Engagement
9.0
14
6.9
54
Platform
8.9
14
8.0
62
8.3
15
Feature Not Available
7.8
13
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Customer.io are categorized as Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Personalization Engines, Email Template Builder, and Email Marketing
Customer.io is categorized as Personalization, Transactional Email, Marketing Automation, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Discussions
Adobe Journey Optimizer has no discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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