Compare Adobe Campaign and Adobe Experience Manager 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (44.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Experience Manager
Star Rating
(558)4.2 out of 5
Market Segments
Enterprise (44.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerAdobe Campaign vs Adobe Experience Manager
When assessing the two solutions, reviewers found Adobe Experience Manager easier to use, set up, and administer. Reviewers also preferred doing business with Adobe Experience Manager overall.
- Adobe Campaign and Adobe Experience Manager both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Adobe Experience Manager is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Experience Manager over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Free Trial
Adobe Campaign
No trial information availableAdobe Experience Manager
No trial information availableRatings
Meets Requirements
8.5
284
8.5
425
Ease of Use
7.4
290
7.8
478
Ease of Setup
6.7
105
7.6
308
Ease of Admin
7.3
99
7.8
142
Quality of Support
7.8
274
8.0
388
Has the product been a good partner in doing business?
7.8
98
8.3
137
Product Direction (% positive)
7.7
280
8.2
422
Features by Category
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Interface and Performance
Not enough data
8.5
97
Not enough data
8.3
96
Not enough data
8.0
95
Not enough data
8.4
94
Not enough data
8.1
97
Asset Management
Not enough data
8.5
102
Not enough data
8.5
93
Not enough data
8.1
95
Not enough data
8.2
95
Not enough data
8.2
93
Not enough data
7.7
91
Not enough data
8.3
95
Not enough data
8.5
99
Media Types
Not enough data
8.1
97
Not enough data
8.0
92
Not enough data
8.9
98
Administration
Not enough data
8.5
101
Not enough data
8.6
98
Not enough data
8.1
94
Not enough data
8.1
90
Not enough data
8.2
99
Agentic AI - Digital Asset Management
Not enough data
7.3
27
Content
Not enough data
8.3
222
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.0
198
|
Verified
Not enough data
7.8
193
Not enough data
8.1
191
|
Verified
Not enough data
8.1
195
|
Verified
Not enough data
8.2
216
|
Verified
Not enough data
7.6
203
|
Verified
Not enough data
8.3
207
|
Verified
Design
Not enough data
7.6
194
|
Verified
Not enough data
7.7
188
Not enough data
7.9
198
|
Verified
Not enough data
8.1
209
|
Verified
Platform
Not enough data
7.8
173
|
Verified
Not enough data
7.8
181
|
Verified
Not enough data
7.9
192
|
Verified
Not enough data
8.1
202
|
Verified
Not enough data
8.3
188
Not enough data
8.2
179
|
Verified
Not enough data
7.8
180
|
Verified
Not enough data
7.9
174
|
Verified
Agentic AI - Web Content Management
Not enough data
7.7
28
Not enough data
7.5
28
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
8.9
22
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
Feature Not Available
Administration
Not enough data
8.9
23
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.5
21
|
Verified
Standards
Not enough data
9.1
21
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
8.8
11
Not enough data
9.0
21
|
Verified
Agentic AI - Digital Governance
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Analytics
Not enough data
8.4
105
Not enough data
8.2
96
Not enough data
8.2
97
Not enough data
8.4
98
Not enough data
8.5
91
Not enough data
8.3
84
Content Management
Not enough data
8.8
103
Not enough data
8.7
109
Not enough data
8.5
104
Design & Development
Not enough data
8.1
98
Not enough data
8.0
92
Not enough data
8.3
98
Agentic AI - Digital Experience Platforms
Not enough data
7.5
64
Not enough data
8.1
72
Not enough data
7.7
64
Not enough data
7.7
64
Not enough data
7.9
65
Channels
Not enough data
8.6
48
Not enough data
8.5
48
Not enough data
8.3
47
Design
Not enough data
8.7
48
Not enough data
8.9
49
Not enough data
8.9
49
Not enough data
8.5
47
Not enough data
9.0
49
Generative AI
Not enough data
7.5
24
Not enough data
7.9
24
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
9.0
89
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
7.8
17
Not enough data
8.2
18
Not enough data
8.0
18
Not enough data
8.2
18
Not enough data
8.2
18
Not enough data
8.6
18
Optimization
Not enough data
8.1
82
|
Verified
Visual UGC
Not enough data
8.2
35
Not enough data
7.8
37
Not enough data
7.5
36
Not enough data
8.3
35
Integrations
Not enough data
7.9
35
Not enough data
8.4
36
Not enough data
7.9
35
Not enough data
8.1
35
Support
Not enough data
8.0
33
Not enough data
8.1
35
Performance
Not enough data
8.1
33
Not enough data
8.1
32
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Experience Manager share no categories
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Adobe Experience Manager is categorized as Customer Communications Management, Digital Asset Management, Content Experience Platforms, Digital Experience Platforms (DXP), Digital Governance, Web Content Management, and User-Generated Content
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Information Technology and Services
10.4%
Marketing and Advertising
8.1%
Computer Software
8.1%
Financial Services
6.4%
Retail
3.5%
Other
63.4%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Do you have any plan to improve it's scalability?
3 Comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 Comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
How to reduce the reindex time for large index
1 Comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
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