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# Adobe Audience Manager vs Permutive Comparison - What are their main differences?

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Reviews

**Adobe Audience Manager** [

4/5(28)

](https://www.g2.com/products/adobe-audience-manager/reviews#reviews)

**Permutive** [

4.5/5(91)

](https://www.g2.com/products/permutive/reviews#reviews)

Pricing

**Adobe Audience Manager**
No pricing available

**Permutive**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Adobe Audience Manager**
Not enough reviews yet

**Permutive**
3 months

Based on 10 responses

Return on Investment

**Adobe Audience Manager**
Not enough reviews yet

**Permutive**
17 months

Based on 8 responses

Perceived Cost

**Adobe Audience Manager**
$$$$$

**Permutive**
$$$$$

Average Discount

**Adobe Audience Manager**
Not enough reviews yet

**Permutive**
Not enough reviews yet

Pros & Cons

**Adobe Audience Manager**
Not enough data

**Permutive**
[
Ease of Use (6)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews)[
Customer Support (5)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359904&qs=pros-and-cons#reviews)[
Data Accessibility (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359889&qs=pros-and-cons#reviews)[
Data Inaccuracy (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews)

Integrations

**Adobe Audience Manager**
Not enough data

**Permutive**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image")

Google Ad Manager

](https://www.g2.com/products/google-ad-manager/reviews)[
View all
](https://www.g2.com/products/permutive/integrations)

Screenshots

**Adobe Audience Manager**
 ![Adobe Audience Manager screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/20492/uploads_2Fe2cbc7c0-c18f-4d4b-bdfb-02ed5b32db5e_2FAAM_Screenshot_3.png)

**Permutive**
 ![Permutive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1541517/thumb-_7_.jpg)

Ratings

Meets Requirements

**Adobe Audience Manager**

8.2

8.218

**Permutive**

8.6

8.666

Ease of Use

**Adobe Audience Manager**

7.5

7.521

**Permutive**

8.6

8.665

Ease of Setup

**Adobe Audience Manager**

7.4

7.49

**Permutive**

8.1

8.140

Ease of Admin

**Adobe Audience Manager**

6.9

6.96

**Permutive**

8.9

8.929

Quality of Support

**Adobe Audience Manager**

7.5

7.516

**Permutive**

9.0

9.064

Has the product been a good partner in doing business?

**Adobe Audience Manager**

8.1

8.16

**Permutive**

9.0

9.031

Product Direction (% positive)

**Adobe Audience Manager**

6.8

6.818

**Permutive**

8.8

8.858

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

8.1

18

8.0

55

Data Integration

1st-Party Data Integration

8.8(tied score)

17

8.8(tied score)

50

3rd-Party Data Integration

7.9(won by 0.7)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

40

Offline Data Integration

7.6(won by 0.3)

16

7.3

33

Mobile Data Integration

7.3

15

7.9(won by 0.6)

37

 (There is a greater than 0.5 difference between this product's rating and its competitors)

2nd-Party Data Integration

Feature Not Available

7.7(won by default)

40

Data Import/Export

Feature Not Available

7.8(won by default)

39

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

8.6

16

9.1(won by 0.5)

50

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Recommendations

8.5(won by 0.5)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

42

Standard Dashboards

7.8

17

8.2(won by 0.4)

45

Custom Reports

8.0(won by 0.5)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

38

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

8.3(won by 0.6)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

41

User, Role, and Access Management

8.3(won by 0.2)

15

8.1

47

Enterprise Scalability

8.2

14

8.7(won by 0.5)

44

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

8.2(won by 0.5)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

37

Performance and Reliability

Feature Not Available

8.6(won by default)

47

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

8.6

6

Centralized computation

Centralized Computation

Not enough data

8.7(won by default)

5

Localized computation

Localized computation

Not enough data

8.6(won by default)

6

User Insights

Reviewers' Company Size

[![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")](https://www.g2.com/products/adobe-audience-manager/reviews)

Adobe Audience Manager

Small-Business(50 or fewer emp.)

20.0%

Mid-Market(51-1000 emp.)

8.0%

Enterprise(\> 1000 emp.)

72.0%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)

Permutive

Small-Business(50 or fewer emp.)

18.4%

Mid-Market(51-1000 emp.)

47.1%

Enterprise(\> 1000 emp.)

34.5%

Small-Business

(50 or fewer emp.)

20.0%

18.4%

Mid-Market

(51-1000 emp.)

8.0%

47.1%

Enterprise

(\> 1000 emp.)

72.0%

34.5%

Reviewers' Industry

[![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")](https://www.g2.com/products/adobe-audience-manager/reviews)
Adobe Audience Manager

Marketing and Advertising

16.0%

Broadcast Media

8.0%

Financial Services

8.0%

Internet

8.0%

Computer & Network Security

4.0%

Other

56.0%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)
Permutive

Publishing

37.3%

Marketing and Advertising

24.1%

Online Media

19.3%

Newspapers

6.0%

Media Production

6.0%

Other

7.2%

FAQs

## Adobe vs Permutive FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Adobe vs Permutive?

Permutive stands out for higher reviewer satisfaction, easier setup, and stronger support compared to Adobe, with a particular emphasis on ease of use and integrations.

| | [Adobe](https://www.g2.com/products/adobe-audience-manager/reviews) | [Permutive](https://www.g2.com/products/permutive/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.0/5 (28 reviews) | 4.5/5 (87 reviews) |
| Largest Segment | Enterprise | Mid-Market |
| Ease of Setup score | 7.4 | 8.2 |
| Quality of Support score | 7.5 | 9.0 |
| Top Reviewer-Cited Strength | Integrates well with Adobe ecosystem | Ease of use and integrations (5 all-time mentions each) |

### How do the pricing models of Adobe and Permutive compare?

Permutive is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Adobe.

- **Adobe:** Reviewers frequently mention that Adobe is expensive and may not be geared toward SMEs, with a high learning curve and advanced features that can be overwhelming for beginners.
- **Permutive:** Reviewers describe Permutive as expensive but highlight its user-friendly interface and strong feature set as justifying the cost, especially for publishers focused on first-party data strategies.
- **Switching reasons:** In recent reviews, buyers cite Permutive's ease of use, integrations, and customer support as key reasons for choosing it over other DMPs.

### What are the best alternatives to Adobe and Permutive?

The top three alternatives to Adobe and Permutive are Lotame Spherical Platform, MediaMath by Infillion, and BigQuery.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Adobe](https://www.g2.com/products/adobe-audience-manager/reviews) | 4.0/5 (28 reviews) | Enterprise | Expensive, advanced features may not suit SMEs | Integrates well with Adobe ecosystem |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | Expensive but justified by ease of use and features | Ease of use and integrations (5 all-time mentions each) |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | — |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | — | — |
| [BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | 4.5/5 (1224 reviews) | Enterprise | — | — |

### Which Data Management Platform (DMP) features should I prioritize when comparing Adobe and Permutive?

Buyers should prioritize ease of use, integrations, audience segmentation, support quality, and data import/export when comparing Adobe and Permutive.

- **Ease of Use:** Permutive scores 8.7, Adobe 7.5; Permutive has 5 all-time mentions for ease of use.
- **Integrations:** Permutive has 5 all-time mentions for easy integrations and 4 for integrations overall; Adobe is noted for integration with the Adobe ecosystem.
- **Audience Segmentation:** Both products are frequently cited for segmentation capabilities, with Adobe praised for granularity and Permutive for real-time, first-party segmentation.
- **Support Quality:** Permutive scores 9.0, Adobe 7.5; Permutive has 3 all-time mentions for customer support.
- **Data Import/Export:** Permutive offers data import/export features not cited for Adobe.

### What are the pros and cons of Adobe vs Permutive?

Permutive's headline strength is ease of use and integrations, while Adobe's is its integration with the Adobe ecosystem and advanced segmentation capabilities.

- **Adobe strengths:** Integrates well with other Adobe marketing cloud tools, robust audience segmentation, and supports multiple data sources.
- **Adobe trade-offs:** Reviewers note a high learning curve, expensive pricing, outdated UI, and limited reporting capabilities.
- **Permutive strengths:** Ease of use (5 all-time mentions), easy integrations (5), strong feature set (5), customer support (3), and advanced audience targeting and management.
- **Permutive trade-offs:** Reviewers mention data inaccuracy (3 all-time mentions), complex setup for advanced features, and high cost.

### Is Adobe or Permutive better for small businesses?

Permutive is a better fit for small businesses, as its largest reviewer segment is Mid-Market and reviewers highlight its user-friendly interface.

- **Adobe:** Largest reviewer segment is Enterprise; reviewers describe Adobe as expensive and complex, with a steep learning curve not suited for SMEs.
- **Permutive:** Largest reviewer segment is Mid-Market; reviewers consistently praise its ease of use and straightforward onboarding, making it more accessible for smaller organizations.

### Which Data Management Platform (DMP) platform has better integrations?

Permutive is favored for integrations, with reviewers citing more frequent and easier integrations than Adobe.

- **Adobe:** Reviewers highlight integration with the Adobe ecosystem, including Adobe Analytics and Adobe Campaign.
- **Permutive:** Reviewers mention integrations with Google Ad Manager, BigQuery, Facebook, and Google DV360, with 5 all-time mentions for easy integrations and 4 for integrations overall.

### How do Adobe and Permutive compare on customer support?

Permutive outperforms Adobe on Quality of Support by a significant margin, with a 1.5-point higher score (9.0 vs 7.5).

- **Adobe:** Reviewers describe support as variable, with some citing helpfulness and others noting slow or unresponsive service.
- **Permutive:** Reviewers consistently praise Permutive's support team for responsiveness, expertise, and high-touch service, with 3 all-time mentions for customer support.

### Which is easier to implement, Adobe or Permutive?

Permutive is easier to implement than Adobe, with a 0.8-point higher Ease of Setup score (8.2 vs 7.4).

- **Adobe:** Reviewers note that setup can be technical and time-consuming, with a steep learning curve for new users.
- **Permutive:** Reviewers highlight straightforward onboarding, intuitive UX, and easy initial setup, especially for non-technical users.

### Which product has better Audience Segmentation?

Permutive is rated higher for Audience Segmentation, with reviewers citing advanced real-time segmentation and ease of use.

- **Adobe:** Audience Segmentation is frequently praised for granularity and flexibility; segmentation is a core feature in reviews.
- **Permutive:** Audience Segmentation is a top-cited feature, with advanced real-time cohort modeling, 5 all-time mentions for ease of use, and strong reviewer sentiment for segmentation capabilities.

Alternatives

**Adobe Audience Manager Alternatives**

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform")

[
Oracle BlueKai Data...
](/products/oracle-bluekai-data-management-platform/reviews)

 ![Google Audience Center](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-audience-center.jpg "Google Audience Center")

[
Google Audience Center
](/products/google-audience-center/reviews)

**Permutive Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")

[
BigQuery
](/products/google-cloud-bigquery/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

## Adobe Audience Manager vs Permutive

When assessing the two solutions, reviewers found Permutive easier to use, set up, and administer. Reviewers also preferred doing business with Permutive overall.

- Reviewers felt that Permutive meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that Permutive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over Adobe Audience Manager.