Introducing G2.ai, the future of software buying.Try now
Compare Adobe Audience Manager and Permutive 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveAdobe Audience Manager vs Permutive
When assessing the two solutions, reviewers found Permutive easier to use, set up, and administer. Reviewers also preferred doing business with Permutive overall.
- Reviewers felt that Permutive meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that Permutive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availablePermutive
No pricing availableFree Trial
Adobe Audience Manager
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.2
18
8.6
63
Ease of Use
7.5
21
8.7
62
Ease of Setup
7.4
9
8.2
37
Ease of Admin
6.9
6
8.9
28
Quality of Support
7.5
16
9.0
61
Has the product been a good partner in doing business?
8.1
6
9.1
30
Product Direction (% positive)
6.8
18
9.4
55
Features by Category
Data Integration
8.8
17
8.8
49
Feature Not Available
7.7
40
7.9
16
7.1
39
7.6
16
7.3
33
7.3
15
7.9
37
Feature Not Available
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.1
49
8.5
13
8.0
42
7.8
17
8.2
45
8.0
16
7.5
38
Platform
8.3
16
7.7
41
8.3
15
8.1
47
Feature Not Available
8.6
47
8.2
14
8.7
44
8.2
11
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
Adobe Audience Manager and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
