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Compare Adobe Audience Manager and Permutive 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-party data integration with a score of 8.8, allowing for seamless integration of customer data, while Permutive's score of 8.7 indicates it also performs well but slightly less effectively in this area.
- Reviewers mention that Permutive shines in audience segmentation, achieving a high score of 9.1, which is notably higher than Adobe Audience Manager's score of 8.6, indicating a more robust capability for creating targeted audience segments.
- G2 users highlight that Adobe Audience Manager offers superior data export tools with a score of 8.7, making it easier for users to extract and utilize their data, whereas Permutive's score of 7.7 suggests room for improvement in this functionality.
- Users on G2 report that Adobe Audience Manager has a lower ease of setup score (7.2) compared to Permutive (8.2), indicating that users may find Permutive easier to implement and get started with.
- Reviewers mention that the quality of support for Permutive is rated highly at 9.1, significantly outpacing Adobe Audience Manager's score of 7.4, suggesting that users may have a better experience with customer service and support when using Permutive.
- Users say that Adobe Audience Manager has a strong performance and reliability score of 8.8, which is slightly better than Permutive's score of 8.6, indicating that both platforms are reliable, but Adobe may have a slight edge in this area.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availablePermutive
No pricing availableFree Trial
Adobe Audience Manager
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.2
18
8.6
63
Ease of Use
7.5
21
8.7
62
Ease of Setup
7.4
9
8.2
37
Ease of Admin
6.9
6
8.9
28
Quality of Support
7.5
16
9.0
61
Has the product been a good partner in doing business?
8.1
6
9.1
30
Product Direction (% positive)
6.8
18
9.4
55
Features by Category
Data Integration
8.8
17
8.8
49
Feature Not Available
7.7
40
7.9
16
7.1
39
7.6
16
7.3
33
7.3
15
7.9
37
Feature Not Available
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.1
49
8.5
13
8.0
42
7.8
17
8.2
45
8.0
16
7.5
38
Platform
8.3
16
7.7
41
8.3
15
8.1
47
Feature Not Available
8.6
47
8.2
14
8.7
44
8.2
11
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
Adobe Audience Manager and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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