# Adobe Audience Manager vs Permutive Comparison

| | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 28 | 86 | 
| **Largest Market Segment** | Enterprise (72.0% of reviews) | Mid-Market (48.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adobe Audience Manager

**Not enough data**

### Permutive

Pros:
- Ease of Use (6 reviews)
- Customer Support (5 reviews)

Cons:
- Data Accessibility (3 reviews)
- Data Inaccuracy (3 reviews)

---
## Ratings Comparison
| Rating | Adobe Audience Manager | Permutive | 
|---|---|---|
  | **Meets Requirements** | 8.2 (18 reviews) | 8.6 (63 reviews) | 
  | **Ease of Use** | 7.5 (21 reviews) | 8.7 (62 reviews) | 
  | **Ease of Setup** | 7.4 (9 reviews) | 8.2 (37 reviews) | 
  | **Ease of Admin** | 6.9 (6 reviews) | 8.9 (28 reviews) | 
  | **Quality of Support** | 7.5 (16 reviews) | 9.0 (61 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (6 reviews) | 9.1 (30 reviews) | 
  | **Product Direction (% positive)** | 6.8 (18 reviews) | 9.4 (55 reviews) | 

---
## Pricing

### Adobe Audience Manager

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Permutive

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Audience Manager** | 8.1/10 | 18 |
| **Permutive** | 8.0/10 | 54 |

#### Data Integration

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **1st-Party Data Integration** | 8.8 (17 reviews) | 8.8 (49 reviews) | 
| **2nd-Party Data Integration** | Feature Not Available | 7.7 (40 reviews) | 
| **3rd-Party Data Integration** | 7.9 (16 reviews) | 7.1 (39 reviews) | 
| **Offline Data Integration** | 7.6 (16 reviews) | 7.3 (33 reviews) | 
| **Mobile Data Integration** | 7.3 (15 reviews) | 7.9 (37 reviews) | 
| **Data Export Tools** | Feature Not Available | 7.7 (38 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Audience Segmentation** | 8.6 (16 reviews) | 9.1 (49 reviews) | 
| **Recommendations** | 8.5 (13 reviews) | 8.0 (42 reviews) | 
| **Standard Dashboards** | 7.8 (17 reviews) | 8.2 (45 reviews) | 
| **Custom Reports** | 8.0 (16 reviews) | 7.5 (38 reviews) | 

#### Platform

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Data Permissions** | 8.3 (16 reviews) | 7.7 (41 reviews) | 
| **User, Role, and Access Management** | 8.3 (15 reviews) | 8.1 (47 reviews) | 
| **Performance and Reliability** | Feature Not Available | 8.6 (47 reviews) | 
| **Enterprise Scalability** | 8.2 (14 reviews) | 8.7 (44 reviews) | 
| **Internationalization** | 8.2 (11 reviews) | 7.7 (37 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adobe Audience Manager** | N/A | N/A |
| **Permutive** | 8.5/10 | 5 |

#### Centralized computation

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.7 (5 reviews) | 

#### Localized computation

| Feature | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Localized computation** | Not enough data | 8.3 (5 reviews) | 

---
## Categories
**Shared Categories (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


**Unique to Permutive (1):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Audience Manager | Permutive | 
|---|---|---|
| **Small-Business** | 20.0% | 17.1% | 
| **Mid-Market** | 8.0% | 48.8% | 
| **Enterprise** | 72.0% | 34.1% | 

### By Industry

#### Adobe Audience Manager

- **Marketing and Advertising:** 16.0%
- **Broadcast Media:** 8.0%
- **Financial Services:** 8.0%
- **Internet:** 8.0%
- **Computer & Network Security:** 4.0%
- **Computer Software:** 4.0%
- **Consumer Goods:** 4.0%
- **Electrical/Electronic Manufacturing:** 4.0%
- **Gambling & Casinos:** 4.0%
- **Government Administration:** 4.0%
- **Other:** 36.0%

#### Permutive

- **Publishing:** 38.8%
- **Marketing and Advertising:** 23.8%
- **Online Media:** 18.8%
- **Newspapers:** 6.3%
- **Media Production:** 6.3%
- **Broadcast Media:** 3.8%
- **Internet:** 1.3%
- **Higher Education:** 1.3%

---
## Alternatives

### Alternatives to Adobe Audience Manager

- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews)
- [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews)
- [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews)
- [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews)
- [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (304 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) — 4.2/5 stars (4 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Permutive

- [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (402 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (304 reviews)
- [LiveRamp](https://www.g2.com/products/liveramp/reviews) — 4.2/5 stars (114 reviews)
- [PartnerTap](https://www.g2.com/products/partnertap/reviews) — 4.7/5 stars (211 reviews)
- [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) — 4.1/5 stars (177 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)

---
## Top Discussions

### Adobe Audience Manager

- Title: [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) — 1 comment
  > **Top comment:** "In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels..."
- Title: [Is Adobe Audience Manager a DMP?](https://www.g2.com/discussions/is-adobe-audience-manager-a-dmp) — 1 comment
  > **Top comment:** "Yes"

### Permutive

- Title: [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) — 1 comment
  > **Top comment:** "Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's..."
- Title: [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) — 1 comment
  > **Top comment:** "The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,..."
- Title: [How are you getting on educating the agency side of the benefits to Permutive?](https://www.g2.com/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-audience-manager-vs-permutive)