# What does Permutive do?

What does Permutive do?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.

Our audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audience by using first-party data, without ever exposing consumers’ PII.


##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Demand Generation Manager, Permutive




## Related Product
[Permutive](https://www.g2.com/products/permutive/reviews)

## Related Category
[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

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