# Top 10 Permutive Alternatives & Competitors
**Average Rating:** 4.5/5
**Total Number of Reviews:** 86
Explore the best alternatives to Permutive for users who need new software features or want to try different solutions. Data Management Platforms (DMP) is a widely used technology, and many people are seeking sophisticated, user friendly software solutions with 1st-party data integration, 2nd-party data integration, and 3rd-party data integration. Other important factors to consider when researching alternatives to Permutive include features. The best overall Permutive alternative is Lotame Spherical Platform. Other similar apps like Permutive are Google Cloud BigQuery, AppsFlyer, Snowflake, and Crossbeam. Permutive alternatives can be found in [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) but may also be in [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse) or [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms).


## Best Paid & Free Alternatives to Permutive
  - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
  - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
  - [LiveRamp](https://www.g2.com/products/liveramp/reviews)
  - [PartnerTap](https://www.g2.com/products/partnertap/reviews)
  - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
  - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)

## Top 10 Alternatives to Permutive Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Permutive stacks up to the competition, check reviews from current & previous users in industries like Publishing, Media Production, and Higher Education, and find the best product for your business.


  ### 1. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)
By Lotame
**Average Rating:** 4.3/5
**Total Reviews:** 117
• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.


Reviewers say compared to Permutive, Lotame Spherical Platform is:
- Easier to do business with
- Easier to set up
- Better at support
Categories in common with Permutive: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

**Compare:** [Permutive vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-permutive)
**Compare Lotame Spherical Platform with other alternatives:**
- [Lotame Spherical Platform vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-lotame-spherical-platform)
- [Lotame Spherical Platform vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-lotame-spherical-platform)
- [Lotame Spherical Platform vs Snowflake](https://www.g2.com/compare/lotame-spherical-platform-vs-snowflake)
- [Lotame Spherical Platform vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-lotame-spherical-platform)
- [Lotame Spherical Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/lotame-spherical-platform-vs-salesforce-data-360-formerly-data-cloud)
- [Lotame Spherical Platform vs LiveRamp](https://www.g2.com/compare/liveramp-vs-lotame-spherical-platform)
- [Lotame Spherical Platform vs PartnerTap](https://www.g2.com/compare/lotame-spherical-platform-vs-partnertap)
- [Lotame Spherical Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform)
- [Lotame Spherical Platform vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-lotame-spherical-platform)

  ### 2. [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
By Google
**Average Rating:** 4.5/5
**Total Reviews:** 1,226
Analyze Big Data in the cloud with BigQuery. Run fast, SQL-like queries against multi-terabyte datasets in seconds. Scalable and easy to use, BigQuery gives you real-time insights about your data.


Reviewers say compared to Permutive, Google Cloud BigQuery is:
- Easier to set up
- Better at meeting requirements
- More usable
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-permutive)
**Compare Google Cloud BigQuery with other alternatives:**
- [Google Cloud BigQuery vs Lotame Spherical Platform](https://www.g2.com/compare/google-cloud-bigquery-vs-lotame-spherical-platform)
- [Google Cloud BigQuery vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-google-cloud-bigquery)
- [Google Cloud BigQuery vs Snowflake](https://www.g2.com/compare/google-cloud-bigquery-vs-snowflake)
- [Google Cloud BigQuery vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-google-cloud-bigquery)
- [Google Cloud BigQuery vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/google-cloud-bigquery-vs-salesforce-data-360-formerly-data-cloud)
- [Google Cloud BigQuery vs LiveRamp](https://www.g2.com/compare/google-cloud-bigquery-vs-liveramp)
- [Google Cloud BigQuery vs PartnerTap](https://www.g2.com/compare/google-cloud-bigquery-vs-partnertap)
- [Google Cloud BigQuery vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-google-cloud-bigquery)
- [Google Cloud BigQuery vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-google-cloud-bigquery)

  ### 3. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
By AppsFlyer
**Average Rating:** 4.5/5
**Total Reviews:** 777
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.


Reviewers say compared to Permutive, AppsFlyer is:
- Better at meeting requirements
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-permutive)
**Compare AppsFlyer with other alternatives:**
- [AppsFlyer vs Lotame Spherical Platform](https://www.g2.com/compare/appsflyer-vs-lotame-spherical-platform)
- [AppsFlyer vs Google Cloud BigQuery](https://www.g2.com/compare/appsflyer-vs-google-cloud-bigquery)
- [AppsFlyer vs Snowflake](https://www.g2.com/compare/appsflyer-vs-snowflake)
- [AppsFlyer vs Crossbeam](https://www.g2.com/compare/appsflyer-vs-crossbeam)
- [AppsFlyer vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/appsflyer-vs-salesforce-data-360-formerly-data-cloud)
- [AppsFlyer vs LiveRamp](https://www.g2.com/compare/appsflyer-vs-liveramp)
- [AppsFlyer vs PartnerTap](https://www.g2.com/compare/appsflyer-vs-partnertap)
- [AppsFlyer vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-appsflyer)
- [AppsFlyer vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-appsflyer)

  ### 4. [Snowflake](https://www.g2.com/products/snowflake/reviews)
By Snowflake, Inc.
**Average Rating:** 4.5/5
**Total Reviews:** 756
Snowflake’s platform eliminates data silos and simplifies architectures, so organizations can get more value from their data. The platform is designed as a single, unified product with automations that reduce complexity and help ensure everything “just works”. To support a wide range of workloads, it’s optimized for performance at scale no matter whether someone’s working with SQL, Python, or other languages. And it’s globally connected so organizations can securely access the most relevant content across clouds and regions, with one consistent experience.


Reviewers say compared to Permutive, Snowflake is:
- Easier to set up
- Better at meeting requirements
- More usable
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs Snowflake](https://www.g2.com/compare/permutive-vs-snowflake)
**Compare Snowflake with other alternatives:**
- [Snowflake vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-snowflake)
- [Snowflake vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-snowflake)
- [Snowflake vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-snowflake)
- [Snowflake vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-snowflake)
- [Snowflake vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-snowflake)
- [Snowflake vs LiveRamp](https://www.g2.com/compare/liveramp-vs-snowflake)
- [Snowflake vs PartnerTap](https://www.g2.com/compare/partnertap-vs-snowflake)
- [Snowflake vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-snowflake)
- [Snowflake vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-snowflake)

  ### 5. [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
By Crossbeam
**Average Rating:** 4.8/5
**Total Reviews:** 402
Crossbeam helps companies find overlapping customers and prospects while keeping the rest of their data private and secure.


Reviewers say compared to Permutive, Crossbeam is:
- Easier to set up
- Easier to do business with
- Better at support
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-permutive)
**Compare Crossbeam with other alternatives:**
- [Crossbeam vs Lotame Spherical Platform](https://www.g2.com/compare/crossbeam-vs-lotame-spherical-platform)
- [Crossbeam vs Google Cloud BigQuery](https://www.g2.com/compare/crossbeam-vs-google-cloud-bigquery)
- [Crossbeam vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-crossbeam)
- [Crossbeam vs Snowflake](https://www.g2.com/compare/crossbeam-vs-snowflake)
- [Crossbeam vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/crossbeam-vs-salesforce-data-360-formerly-data-cloud)
- [Crossbeam vs LiveRamp](https://www.g2.com/compare/crossbeam-vs-liveramp)
- [Crossbeam vs PartnerTap](https://www.g2.com/compare/crossbeam-vs-partnertap)
- [Crossbeam vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-crossbeam)
- [Crossbeam vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-crossbeam)

  ### 6. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
By Salesforce
**Average Rating:** 4.3/5
**Total Reviews:** 300
Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.


Reviewers say compared to Permutive, Salesforce Data 360 (formerly Data Cloud) is:
- More expensive
- Better at meeting requirements
- Easier to do business with
Categories in common with Permutive: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

**Compare:** [Permutive vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/permutive-vs-salesforce-data-360-formerly-data-cloud)
**Compare Salesforce Data 360 (formerly Data Cloud) with other alternatives:**
- [Salesforce Data 360 (formerly Data Cloud) vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs Snowflake](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-snowflake)
- [Salesforce Data 360 (formerly Data Cloud) vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs LiveRamp](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs PartnerTap](https://www.g2.com/compare/partnertap-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud)
- [Salesforce Data 360 (formerly Data Cloud) vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-salesforce-data-360-formerly-data-cloud)

  ### 7. [LiveRamp](https://www.g2.com/products/liveramp/reviews)
By LiveRamp
**Average Rating:** 4.2/5
**Total Reviews:** 114
LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Its core offering is the LiveRamp Data Collaboration Platform, which includes four product portfolios: Live/Access, Live/Identity, Live/Connectivity, and Live/Insights. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the platform enables its customers to build enduring brand and business value by collaborating


Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs LiveRamp](https://www.g2.com/compare/liveramp-vs-permutive)
**Compare LiveRamp with other alternatives:**
- [LiveRamp vs Lotame Spherical Platform](https://www.g2.com/compare/liveramp-vs-lotame-spherical-platform)
- [LiveRamp vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-liveramp)
- [LiveRamp vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-liveramp)
- [LiveRamp vs Snowflake](https://www.g2.com/compare/liveramp-vs-snowflake)
- [LiveRamp vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-liveramp)
- [LiveRamp vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud)
- [LiveRamp vs PartnerTap](https://www.g2.com/compare/liveramp-vs-partnertap)
- [LiveRamp vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-liveramp)
- [LiveRamp vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-liveramp)

  ### 8. [PartnerTap](https://www.g2.com/products/partnertap/reviews)
By PartnerTap
**Average Rating:** 4.7/5
**Total Reviews:** 211
PartnerTap is a partner ecosystem platform for partner, channel, and sales teams. Their web & mobile apps identify net new sales opportunities with and for partners.


Reviewers say compared to Permutive, PartnerTap is:
- Easier to set up
- Better at meeting requirements
- More usable
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs PartnerTap](https://www.g2.com/compare/partnertap-vs-permutive)
**Compare PartnerTap with other alternatives:**
- [PartnerTap vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-partnertap)
- [PartnerTap vs Google Cloud BigQuery](https://www.g2.com/compare/google-cloud-bigquery-vs-partnertap)
- [PartnerTap vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-partnertap)
- [PartnerTap vs Snowflake](https://www.g2.com/compare/partnertap-vs-snowflake)
- [PartnerTap vs Crossbeam](https://www.g2.com/compare/crossbeam-vs-partnertap)
- [PartnerTap vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/partnertap-vs-salesforce-data-360-formerly-data-cloud)
- [PartnerTap vs LiveRamp](https://www.g2.com/compare/liveramp-vs-partnertap)
- [PartnerTap vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-partnertap)
- [PartnerTap vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-partnertap)

  ### 9. [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
By Adobe
**Average Rating:** 4.0/5
**Total Reviews:** 28
Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.


Reviewers say compared to Permutive, Adobe Audience Manager is:
- Slower to reach roi
- More expensive
Categories in common with Permutive: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

**Compare:** [Permutive vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-permutive)
**Compare Adobe Audience Manager with other alternatives:**
- [Adobe Audience Manager vs Lotame Spherical Platform](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform)
- [Adobe Audience Manager vs Google Cloud BigQuery](https://www.g2.com/compare/adobe-audience-manager-vs-google-cloud-bigquery)
- [Adobe Audience Manager vs AppsFlyer](https://www.g2.com/compare/adobe-audience-manager-vs-appsflyer)
- [Adobe Audience Manager vs Snowflake](https://www.g2.com/compare/adobe-audience-manager-vs-snowflake)
- [Adobe Audience Manager vs Crossbeam](https://www.g2.com/compare/adobe-audience-manager-vs-crossbeam)
- [Adobe Audience Manager vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud)
- [Adobe Audience Manager vs LiveRamp](https://www.g2.com/compare/adobe-audience-manager-vs-liveramp)
- [Adobe Audience Manager vs PartnerTap](https://www.g2.com/compare/adobe-audience-manager-vs-partnertap)
- [Adobe Audience Manager vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-audience-manager-vs-adobe-real-time-cdp)

  ### 10. [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)
By Adobe
**Average Rating:** 4.1/5
**Total Reviews:** 176
Adobe Real-Time Customer Data Platform (CDP is a comprehensive solution designed to unify cross-channel data into real-time customer and account profiles, enabling personalized experiences at scale. By integrating data from various online and offline sources, it provides a holistic view of each customer, facilitating timely and relevant interactions across all touchpoints. Key Features and Functionality: - Unified Profiles: Consolidates known and pseudonymous customer data from multiple channels to create actionable B2C and B2B profiles, ensuring consistent and informed engagement. - Audience Management: Offers AI-powered insights and advanced segmentation tools, allowing marketers to create targeted audiences and respond swiftly to changing customer behaviors. - Cookieless Marketing: Enables effective marketing strategies without relying on third-party cookies by leveraging durable identifiers and secure data collaborations. - Data Governance: Provides robust tools for consent management, data labeling, policy creation, and usage enforcement to ensure compliance with privacy regulations. - Real-Time Activation: Facilitates immediate activation of customer profiles across various channels, delivering personalized experiences in the moment. Primary Value and Solutions Provided: Adobe Real-Time CDP empowers businesses to deliver personalized, data-driven experiences by unifying disparate customer data into real-time profiles. This integration allows for precise audience segmentation, efficient marketing without third-party cookies, and adherence to data governance standards. By activating these profiles across multiple channels, organizations can enhance customer engagement, improve conversion rates, and foster long-term loyalty.


Reviewers say compared to Permutive, Adobe Real-Time CDP is:
- More expensive
Categories in common with Permutive: [Data Clean Room](https://www.g2.com/categories/data-clean-room)

**Compare:** [Permutive vs Adobe Real-Time CDP](https://www.g2.com/compare/adobe-real-time-cdp-vs-permutive)
**Compare Adobe Real-Time CDP with other alternatives:**
- [Adobe Real-Time CDP vs Lotame Spherical Platform](https://www.g2.com/compare/adobe-real-time-cdp-vs-lotame-spherical-platform)
- [Adobe Real-Time CDP vs Google Cloud BigQuery](https://www.g2.com/compare/adobe-real-time-cdp-vs-google-cloud-bigquery)
- [Adobe Real-Time CDP vs AppsFlyer](https://www.g2.com/compare/adobe-real-time-cdp-vs-appsflyer)
- [Adobe Real-Time CDP vs Snowflake](https://www.g2.com/compare/adobe-real-time-cdp-vs-snowflake)
- [Adobe Real-Time CDP vs Crossbeam](https://www.g2.com/compare/adobe-real-time-cdp-vs-crossbeam)
- [Adobe Real-Time CDP vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/adobe-real-time-cdp-vs-salesforce-data-360-formerly-data-cloud)
- [Adobe Real-Time CDP vs LiveRamp](https://www.g2.com/compare/adobe-real-time-cdp-vs-liveramp)
- [Adobe Real-Time CDP vs PartnerTap](https://www.g2.com/compare/adobe-real-time-cdp-vs-partnertap)
- [Adobe Real-Time CDP vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-adobe-real-time-cdp)


---
## Permutive Alternatives FAQs

### What are the best alternatives to Permutive?

The best alternatives to Permutive based on G2 user reviews include [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) (4.3/5 stars, 117 reviews), [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) (4.5/5 stars, 1227 reviews), [Snowflake](https://www.g2.com/products/snowflake/reviews) (4.5/5 stars, 756 reviews), and [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) (4.5/5 stars, 753 reviews). These platforms are recognized for their scalability, ease of use, and strong integration capabilities. Lotame excels in audience management and customer support, Google Cloud BigQuery is favored for its speed, serverless architecture, and AI integration, Snowflake is praised for its performance, scalability, and data sharing features, and AppsFlyer is noted for accurate attribution and comprehensive fraud protection.



### Which Data Management Platform (DMP) tools do reviewers recommend instead of Permutive?

Reviewers recommend [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) for its ease of setup, superior support, and flexible audience activation capabilities. [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) is recommended for meeting requirements more effectively, usability, and ease of setup, especially for large-scale data analytics with minimal infrastructure management. [Snowflake](https://www.g2.com/products/snowflake/reviews) is favored for its usability, meeting requirements, and ease of setup, with strong performance and data sharing features. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) is recommended for meeting requirements in mobile attribution and marketing analytics. According to G2 data, these alternatives provide robust options depending on specific business needs and use cases beyond what Permutive offers.



### How does Permutive compare to Lotame Spherical Platform?

According to G2 data, [Permutive](https://www.g2.com/products/permutive/reviews) holds a higher average rating of 4.5/5 across 86 reviews compared to [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)'s 4.3/5 from 117 reviews. Permutive scores higher in meeting requirements (8.6 vs 8.3 by 0.3 points), usability (8.7 vs 8.6 by 0.1 points), ease of administration (8.9 vs 8.5 by 0.4 points), while Lotame leads slightly in ease of setup (8.4 vs 8.2 by 0.2 points), support (9.1 vs 9.0 by 0.1 points), and ease of doing business (9.3 vs 9.1 by 0.2 points). Users praise Permutive for its extensive features, ease of use, seamless integrations (notably with Google DV360, Facebook, Google Ad Manager), strong data management, and excellent customer support, with 5 mentions each for features and ease of use, and 3 mentions for support. Permutive's platform is noted for real-time data processing, transparent cohort modeling, and a clean, intuitive UX. Lotame's strengths include ease of audience creation and data activation across channels, with users appreciating its adaptability to industry changes and strong support. Overall, Permutive is favored for its advanced audience insights and integration capabilities, while Lotame is recognized for its data activation ease and evolving platform.



### Why do users choose Lotame Spherical Platform over Permutive?

Users choose [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) over [Permutive](https://www.g2.com/products/permutive/reviews) primarily for its ease of setup and administration, with Lotame scoring 8.4 in ease of setup versus Permutive's 8.2, and 8.5 in ease of administration compared to Permutive's 8.9, indicating a preference for Lotame's setup simplicity despite Permutive's higher administration score. Lotame also leads in support (9.1 vs 9.0) and ease of doing business (9.3 vs 9.1), reflecting user appreciation for Lotame's customer engagement and business interactions. Additionally, Lotame users value the platform's ability to activate data seamlessly across multiple marketing channels and its openness to evolve with industry and company changes, which supports higher ROI in marketing campaigns. The platform's straightforward audience creation and management ease are also cited as reasons for preference. These factors combined make Lotame attractive for users prioritizing operational simplicity, adaptive support, and effective data activation in their marketing workflows.




## Explore Articles
- [Top virtual data room provider with strong security features](https://www.g2.com/discussions/top-virtual-data-room-provider-with-strong-security-features)
- [What is the best software for easy payroll processing?](https://www.g2.com/discussions/what-is-the-best-software-for-easy-payroll-processing)
- [Best AP automation systems for enterprise companies](https://www.g2.com/discussions/best-ap-automation-systems-for-enterprise-companies)
- [Best software to monitor network for SaaS companies](https://www.g2.com/discussions/best-software-to-monitor-network-for-saas-companies)
- [User-friendly AR software for my new business](https://www.g2.com/discussions/user-friendly-ar-software-for-new-businesses)
- [What is the top-rated video interviewing platform for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-video-interviewing-platform-for-enterprises)

## Spotlight Categories
- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm)
- [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software)