1. [Home](https://www.g2.com/) 2. ... 3. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) 4. [Permutive Discussions](https://www.g2.com/products/permutive/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ae0f4bca4ab6777993b7364b42028ff/permutive.png "Product Avatar Image") ![Reward for good Permutive reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35775/medal.svg "Reward for good Permutive reviews") ](/products/permutive/reviews) [ Permutive ](/products/permutive/reviews) (86)4.5/5 Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations. Show More * * * ### 64.0 Nps Score Already have Permutive? ### All Permutive Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What does Permutive mean? ](/discussions/what-does-permutive-mean) What does Permutive mean? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Publisher Ad Management Software ](https://www.g2.com/tags/publisher-ad-management-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.&title=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) 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[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Publisher Ad Management Software ](https://www.g2.com/tags/publisher-ad-management-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.&title=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) 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[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Publisher Ad Management Software ](https://www.g2.com/tags/publisher-ad-management-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.&title=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) 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[ Publisher Ad Management Software ](https://www.g2.com/tags/publisher-ad-management-software)[ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.&title=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Robyn B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robyn B.") RB Loading... [Robyn B.](https://www.g2.com/users/709821d9-f85b-460f-bfc6-44b9767f8b1e "Robyn B.") • over 5 years ago Director of Digital Ad Sales EMEA at Time Out Group plc More Options - [ # How are you getting on educating the agency side of the benefits to Permutive? ](/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) I often have feedback from clients and agencies that they would like to hear more from Permutive about the benefits of the platform and technology. I feel this would help the data and 1st party conversation in general when publishers are out in the market. [ Data Management Platform (DMP) Software ](https://www.g2.com/tags/data-management-platform-dmp-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.&title=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Permutive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Permutive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%0aAsk+Permutive+questions+and+get+answers+from+expert+users+in+our+Permutive+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/permutive/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Product Avatar Image") ### Have you used Permutive before? Answer a few questions to help the Permutive community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpermutive%2Fdiscuss%3Fsmall_ask%3Dpermutive) No ## Top Contributors in Permutive 1 ![Robyn B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robyn B.") RB Loading... ### [Robyn B.](https://www.g2.com/users/709821d9-f85b-460f-bfc6-44b9767f8b1e "Robyn B.") Director of Digital Ad Sales EMEA 1 pt