1. [Home](https://www.g2.com/) 2. ... 3. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) 4. [Adobe Audience Manager Discussions](https://www.g2.com/products/adobe-audience-manager/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") ](/products/adobe-audience-manager/reviews) [ Adobe Audience Manager ](/products/adobe-audience-manager/reviews) (28)4.0/5 Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display. Show More * * * ### 32.0 Nps Score Already have Adobe Audience Manager? ### All Adobe Audience Manager Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Adobe Audience Manager used for? ](/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) What is Adobe Audience Manager used for? 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Answer a few questions to help the Adobe Audience Manager community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadobe-audience-manager%2Fdiscuss%3Fsmall_ask%3Dadobe-audience-manager) No ## Top Contributors in Adobe Audience Manager 1 ![Pradeep J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradeep J.") PJ Loading... ### [Pradeep J.](https://www.g2.com/users/1976ef56-03d5-403a-ad25-f0313feb57d4 "Pradeep J.") Senior Digital Marketing Producer 1 pt 2 ![Chandra P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandra P.") CP Loading... ### [Chandra P.](https://www.g2.com/users/1176051d-3929-4cfa-a243-dd6f06991e29 "Chandra P.") Sr. DMP Producer 1 pt