Adobe Alternatives & Competitors
(20)4.0 out of 5
Looking for alternatives to Adobe Audience Manager? Tons of people want Data Management Platform (DMP) Software to help with 1st-party data integration, 3rd-party data integration, and audience segmentation. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Data Management Platform (DMP) Software that reviewers voted best overall compared to Adobe Audience Manager. Based on reviewer data you can see how Adobe Audience Manager stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. MediaMath TerminalOne Marketing OS™, Lotame, Oracle BlueKai Data Management Platform, and Google Audience Center are the most popular alternatives and competitors to Adobe Audience Manager.
Top Alternatives to Adobe Audience Manager
- MediaMath TerminalOne Marketing OS™
- Lotame
- Oracle BlueKai Data Management Platform
- Google Audience Center
- Salesforce Audience Studio
- Nielsen DMP
- V12 Data
- Zeta Programmatic, Formerly Sizmek
- MediaMath TerminalOne Marketing OS™(118)3.9 out of 5Optimized for quick response
MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.
Categories in common with Adobe: - Lotame(41)4.2 out of 5
Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.
Categories in common with Adobe: - Oracle BlueKai Data Management Platform(17)3.8 out of 5
Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.
Categories in common with Adobe: - Google Audience Center(14)4.1 out of 5
Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.
Categories in common with Adobe: - Salesforce Audience Studio(23)4.1 out of 5
Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.
Categories in common with Adobe: - Nielsen DMP(14)3.3 out of 5
Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.
Categories in common with Adobe: - V12 Data(43)4.1 out of 5
Marketing Automation Platform powered by Acquisition Data
Categories in common with Adobe: - Zeta Programmatic, Formerly Sizmek(261)3.7 out of 5Optimized for quick response
Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.
Categories in common with Adobe: - Oracle Data Cloud(28)4.0 out of 5
Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.
Categories in common with Adobe: - Roku OneView (formerly Dataxu)(85)3.8 out of 5Optimized for quick response
dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.
Categories in common with Adobe: - Amobee DSP(41)3.6 out of 5
A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.
Categories in common with Adobe: - Xaxis Turbine(2)5.0 out of 5
Xaxis is a global digital media platform that programmatically connects advertisers to audiences.
Categories in common with Adobe: - Adform DMP(4)4.2 out of 5
Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand.
Categories in common with Adobe: - Neustar PlatformOne(3)4.0 out of 5
Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.
Categories in common with Adobe: - Signal(13)4.0 out of 5
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Categories in common with Adobe: - SAS/ACCESS® 9.4 Interface to PC Files(15)4.6 out of 5
SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database
Categories in common with Adobe: - IgnitionOne Customer Intelligence Platform(34)3.3 out of 5Optimized for quick response
IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.
Categories in common with Adobe: - OnAudience.com - Data Management Platform(31)4.8 out of 5
OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues
Categories in common with Adobe: - The Trade Desk DMP(14)4.4 out of 5
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.
Categories in common with Adobe: - Datalogix(3)4.3 out of 5
Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.
Categories in common with Adobe:
#1
UM
The ability to create bespoke segments and see the audience size instantly
Reviewers say compared to Adobe Audience Manager, MediaMath TerminalOne Marketing OS™ is:
Better at support
Easier to admin
More usable
#2
AD
Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any...Read more
Reviewers say compared to Adobe Audience Manager, Lotame is:
Better at support
Easier to set up
Easier to do business with
#3
UM
The audience segments are built out very well and at a large scale.
Reviewers say compared to Adobe Audience Manager, Oracle BlueKai Data Management Platform is:
Easier to admin
Easier to set up
More usable
#4
JG
I like the way it works within the Google 'ecosystem' of products. It integrates , but also allows some granularity of each component, especially for reporting purposes. This includes both Google...Read more
Reviewers say compared to Adobe Audience Manager, Google Audience Center is:
Better at meeting requirements
More usable
Better at support
#5
UP
After training, the tool is fairly simple to use and navigate. There are many options for complex segment building and reporting.
Reviewers say compared to Adobe Audience Manager, Salesforce Audience Studio is:
Easier to do business with
Better at meeting requirements
Easier to admin
#6
EM
Account Management, Customer Service, Look A Like Modeling, Connection Team
Reviewers say compared to Adobe Audience Manager, Nielsen DMP is:
Better at support
#7
RB
Easy to use. Superior product support through Kym Vance
Reviewers say compared to Adobe Audience Manager, V12 Data is:
Better at support
More usable
#8
JM
I'm a software developer that builds ads for HTML5.
I like the ide that you can upload independent HTML5 projects you optimize and maintain on your own (beside the hacks and workarounds, my team of...Read more
Reviewers say compared to Adobe Audience Manager, Zeta Programmatic, Formerly Sizmek is:
Better at support
Easier to admin
#9
UM
It's easy to access 3rd party data to create custom audience.
Reviewers say compared to Adobe Audience Manager, Oracle Data Cloud is:
Easier to admin
Better at support
Better at meeting requirements
#10
UM
The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView.
Reviewers say compared to Adobe Audience Manager, Roku OneView (formerly Dataxu) is:
Better at support
Easier to admin
Easier to do business with
#11
AM
Customer service was great. The technology and data we could tap into was great. I also liked their transparency in reporting.
Reviewers say compared to Adobe Audience Manager, Amobee DSP is:
Better at support
Easier to admin
More usable
#12
AM
I like that the Xaxis team works well with everyone on the team and works hard to get us what they need even if it does not involve them. They act as a resource to our team and are always ready...Read more
#13
AI
Overall is an user friendly interface, good features for managing budget and strategies. TV synch for entertaining clients work great. Costumer service was fantastic, they care and they suggest...Read more
#14
EI
Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components...Read more
#15
MC
Signal provides tag management for third party tags on a client site. The testing and firing rules are easy to use and understand. I also use Google Tag Manager and both products are similar....Read more
Reviewers say compared to Adobe Audience Manager, Signal is:
Easier to admin
More usable
Easier to set up
#16
CC
Good help available on SAS forum. Even other support forums are very active.
Reviewers say compared to Adobe Audience Manager, SAS/ACCESS® 9.4 Interface to PC Files is:
More usable
Better at support
Better at meeting requirements
#17
UR
It's great to have one program that does it all and provides one central hub for a variety of marketing efforts. This program is also user friendly and straightforward courtesy of its excellent...Read more
Reviewers say compared to Adobe Audience Manager, IgnitionOne Customer Intelligence Platform is:
Better at support
#18
UM
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that...Read more
Reviewers say compared to Adobe Audience Manager, OnAudience.com - Data Management Platform is:
Better at support
Easier to set up
More usable
#19
AM
Obviously, via my title for this post, they have probably one of the most extensive audience targeting otions in their platform. If you can't find an audience to target within their platform, they...Read more
Reviewers say compared to Adobe Audience Manager, The Trade Desk DMP is:
Better at support
More usable
Better at meeting requirements
#20
AS
I like to use this platform in my company that works in sales of designs which has been very useful for me. Its tools are complete and it has a great service of high quality obtaining positive...Read more
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