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Compare Adobe Analytics and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktAdobe Analytics vs mParticle by Rokt
When assessing the two solutions, reviewers found mParticle by Rokt easier to use, set up, and administer. Reviewers also preferred doing business with mParticle by Rokt overall.
- Reviewers felt that Adobe Analytics meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that mParticle by Rokt is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of mParticle by Rokt over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availablemParticle by Rokt
No pricing availableFree Trial
Adobe Analytics
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.6
881
8.1
135
Ease of Use
7.5
937
8.3
134
Ease of Setup
7.2
376
8.0
55
Ease of Admin
7.6
279
8.5
52
Quality of Support
7.8
807
8.8
115
Has the product been a good partner in doing business?
8.0
279
8.9
56
Product Direction (% positive)
7.6
842
7.8
122
Features by Category
Metrics
8.6
604
8.0
23
8.4
598
8.2
23
8.4
605
8.2
19
8.4
578
8.4
22
8.4
564
8.3
24
8.1
542
7.8
20
8.1
562
8.5
21
8.5
568
8.8
21
8.2
533
8.9
22
Reporting
8.3
593
8.2
20
8.3
580
8.3
19
8.1
554
Not enough data
8.4
573
8.8
20
8.1
512
8.3
14
8.0
496
8.7
15
8.5
595
8.3
22
Other
8.4
553
8.9
20
8.3
531
8.9
12
8.1
499
8.8
11
8.5
548
8.6
13
8.4
475
8.5
14
8.0
434
7.5
8
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
8.4
23
8.2
444
8.7
20
8.4
550
8.5
29
8.4
531
8.4
30
User Identification
8.3
205
7.8
15
8.6
209
8.6
20
8.5
202
8.1
19
Tracking & Reporting
8.7
205
8.9
22
8.4
211
8.9
19
8.4
207
7.7
20
8.7
220
8.6
22
8.5
212
8.5
21
8.6
204
8.5
20
Metrics
9.0
80
8.3
12
8.7
80
8.5
9
Feature Not Available
8.0
10
Feature Not Available
7.5
10
Feature Not Available
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
7.0
21
Not enough data
8.2
27
Intelligence
Not enough data
7.4
24
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
8.3
12
8.7
80
8.5
9
Feature Not Available
8.0
10
Feature Not Available
7.5
10
Feature Not Available
8.8
11
Categories
Categories
Shared Categories
Adobe Analytics and mParticle by Rokt are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, Customer Journey Analytics, and Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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