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Compare Adobe Analytics, Google Analytics, and Mixpanel

Pricing

 
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Adobe Analytics
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Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
9.0
8.2
Ease of Use
Ease of Use
7.0
7.6
7.7
Ease of Setup
Ease of Setup
6.4
7.8
7.1
Ease of Admin
Ease of Admin
7.2
8.1
7.5
Quality of Support
Quality of Support
7.5
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
7.6
8.2
8.2
Product Direction (% positive)
Product Direction (% positive)
6.9
8.4
6.7
Meets Requirements
Adobe Analytics
8.4
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Adobe Analytics
7.0
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
Adobe Analytics
6.4
Google Analytics
7.8
Mixpanel
7.1
Ease of Admin
Adobe Analytics
7.2
Google Analytics
8.1
Mixpanel
7.5
Quality of Support
Adobe Analytics
7.5
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
Adobe Analytics
7.6
Google Analytics
8.2
Mixpanel
8.2
Product Direction (% positive)
Adobe Analytics
6.9
Google Analytics
8.4
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Google Analytics
9.0
Mixpanel
8.6
Engagement
Adobe Analytics
8.3
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Adobe Analytics
8.4
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
Adobe Analytics
8.3
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
Adobe Analytics
8.4
Google Analytics
8.3
Mixpanel
8.6
Retention
Adobe Analytics
7.9
Google Analytics
8.3
Mixpanel
7.9
Return
Adobe Analytics
7.9
Google Analytics
8.4
Mixpanel
8.0
Conversions
Adobe Analytics
8.4
Google Analytics
8.5
Mixpanel
8.4
Funnels
Adobe Analytics
8.1
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Analytics
8.7
Mixpanel
8.4
Trending
Adobe Analytics
8.2
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
Adobe Analytics
8.0
Google Analytics
8.2
Mixpanel
7.8
Segmentation
Adobe Analytics
8.3
Google Analytics
8.3
Mixpanel
8.4
Mobile Reporting
Adobe Analytics
7.9
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
Adobe Analytics
7.7
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
Adobe Analytics
8.3
Google Analytics
8.5
Mixpanel
7.5
User Identification
Geolocation
Adobe Analytics
8.4
Google Analytics
9.1
Mixpanel
7.0
Demographics
Adobe Analytics
8.1
Google Analytics
8.9
Mixpanel
7.8
User Segmentation
Adobe Analytics
8.4
Google Analytics
8.8
Mixpanel
8.1
Other
User Data
Adobe Analytics
8.3
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
Adobe Analytics
8.2
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
Adobe Analytics
7.8
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
Adobe Analytics
8.4
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
Adobe Analytics
8.3
Google Analytics
8.4
Mixpanel
7.2
Promotional Messages
Adobe Analytics
7.9
Google Analytics
8.0
Mixpanel
7.4
Administration Alerts
Adobe Analytics
8.0
Google Analytics
8.1
Mixpanel
7.6
Tracking & Reporting
User Path Tracking
Adobe Analytics
8.4
Google Analytics
8.7
Mixpanel
7.5
User Activity History
Adobe Analytics
8.4
Google Analytics
8.5
Mixpanel
8.2
Crash Reporting
Adobe Analytics
8.1
Google Analytics
7.9
Mixpanel
7.0
Custom Event Tracking
Adobe Analytics
8.5
Google Analytics
8.4
Mixpanel
8.6
Real-Time Insights
Adobe Analytics
8.1
Google Analytics
8.8
Mixpanel
7.5
Attribution
Adobe Analytics
8.2
Google Analytics
8.4
Mixpanel
6.7
Dashboard
Adobe Analytics
8.5
Google Analytics
8.8
Mixpanel
7.8
Administration
Performance and Reliability
Adobe Analytics
8.2
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics
8.9
Mixpanel
8.0
API / Integrations
Adobe Analytics
7.8
Google Analytics
8.4
Mixpanel
7.9
QA Testing
Adobe Analytics
8.0
Google Analytics
8.1
Mixpanel
7.7
Metrics
Conversions
Adobe Analytics
8.5
Google Analytics
8.7
Mixpanel
7.9
Sessions - Mobile App Analytics
Adobe Analytics
8.5
Google Analytics
9.0
Mixpanel
7.9
Engagement
Adobe Analytics
8.3
Google Analytics
8.9
Mixpanel
8.0
Exit Tracking
Adobe Analytics
8.3
Google Analytics
8.6
Mixpanel
6.5
Events
Adobe Analytics
8.4
Google Analytics
8.6
Mixpanel
8.6
Retention
Adobe Analytics
8.1
Google Analytics
8.6
Mixpanel
7.6
Return
Adobe Analytics
8.3
Google Analytics
8.6
Mixpanel
7.0
Funnels
Adobe Analytics
8.3
Google Analytics
8.4
Mixpanel
8.1
Reporting
Real-Time
Adobe Analytics
8.0
Google Analytics
8.9
Mixpanel
8.3
Trending
Adobe Analytics
8.2
Google Analytics
8.7
Mixpanel
7.7
Retroactive Reporting
Adobe Analytics
8.3
Google Analytics
8.4
Mixpanel
7.5
Segmentation
Adobe Analytics
8.5
Google Analytics
8.6
Mixpanel
8.0
Dashboards
Adobe Analytics
8.4
Google Analytics
8.9
Mixpanel
7.7
Custom Reports and Dashboards
Adobe Analytics
8.5
Google Analytics
8.6
Mixpanel
7.5
Other
User Data
Adobe Analytics
8.4
Google Analytics
8.7
Mixpanel
7.9
Load Time Monitoring
Adobe Analytics
8.0
Google Analytics
8.6
Mixpanel
6.9
Campaign Tracking
Adobe Analytics
8.4
Google Analytics
8.7
Mixpanel
7.7
E-Commerce
Adobe Analytics
8.5
Google Analytics
8.5
Mixpanel
6.7
Tracking
Standard Tracking
Adobe Analytics
8.5
Google Analytics
8.9
Mixpanel
8.0
Tracking Flexibility
Adobe Analytics
8.4
Google Analytics
8.6
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Adobe Analytics
8.2
Google Analytics
8.4
Mixpanel
7.5
System Notifications
Adobe Analytics
8.2
Google Analytics
8.4
Mixpanel
7.1
Alerts
Adobe Analytics
8.2
Google Analytics
8.4
Mixpanel
7.0
Administration
API / Integrations
Adobe Analytics
8.1
Google Analytics
8.7
Mixpanel
7.1
QA Testing
Adobe Analytics
8.1
Google Analytics
8.4
Mixpanel
7.0
Performance and Reliability
Adobe Analytics
8.3
Google Analytics
8.9
Mixpanel
8.0
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics
9.0
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
60.6%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
27.5%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
11.8%
4.7%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.8%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Marketing and Advertising
22.1%
Computer Software
25.8%
 
Retail
6.0%
Computer Software
6.8%
Internet
18.7%
 
Financial Services
5.2%
Information Technology and Services
6.8%
Information Technology and Services
14.4%
 
Information Technology and Services
5.1%
Internet
6.1%
Marketing and Advertising
7.0%
 
Internet
4.0%
Higher Education
3.0%
Financial Services
7.0%
 
Other
65.1%
Other
55.2%
Other
27.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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