Compare Adobe Advertising Cloud and Innovid
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Enterprise (43.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising Cloud
Innovid
Star Rating
(375)4.1 out of 5
Market Segments
Enterprise (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Innovid
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Innovid excels in user satisfaction, boasting a higher overall rating compared to Adobe Advertising Cloud. Users appreciate Innovid's focus on video ads, highlighting its ability to ensure viewership across various digital outlets, which is crucial for effective advertising.
- According to verified reviews, Adobe Advertising Cloud offers a comprehensive suite of advertising solutions, particularly in multi-channel ad management. Users commend its dynamic advertising capabilities, which allow for relevant content delivery to targeted audiences, enhancing campaign effectiveness.
- Reviewers mention that Innovid's integration with platforms like OTT and CTV significantly enhances brand management and advertising processes. This connectivity is a standout feature that users find beneficial for reaching diverse audiences through video content.
- Users say that Adobe Advertising Cloud faces challenges with ease of setup and user experience, receiving lower scores in these areas. Some users have noted configuration difficulties, which can hinder the initial onboarding process and overall usability.
- G2 reviewers highlight Innovid's superior support quality, with users praising the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that rely on timely assistance to navigate their advertising strategies effectively.
- According to recent feedback, while Adobe Advertising Cloud has strong capabilities in analytics and targeting, it still trails behind Innovid in overall user satisfaction and recent review activity, indicating a need for improvement in user engagement and support.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableInnovid
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableInnovid
No trial information availableRatings
Meets Requirements
7.6
88
8.3
314
Ease of Use
6.8
86
7.9
342
Ease of Setup
6.2
46
8.0
219
Ease of Admin
7.2
48
7.8
176
Quality of Support
7.5
83
9.0
307
Has the product been a good partner in doing business?
7.7
49
8.9
182
Product Direction (% positive)
7.2
88
8.9
311
Features by Category
Channel Functionality
7.8
34
8.9
90
Platform Interoperability
8.3
6
8.1
33
Agentic AI - Display Advertising
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Campaign Management
8.1
53
|
Verified
7.8
238
8.2
51
|
Verified
7.7
212
7.6
48
|
Verified
8.2
198
7.8
46
|
Verified
8.0
219
8.0
47
|
Verified
7.9
197
7.7
27
8.3
171
7.7
38
|
Verified
8.3
146
8.1
27
8.3
131
8.0
48
|
Verified
8.1
190
8.0
48
|
Verified
8.1
185
7.5
40
|
Verified
8.0
149
9.0
10
|
Verified
7.6
76
8.8
10
|
Verified
7.9
80
Targeting
8.2
50
|
Verified
8.5
224
7.8
47
|
Verified
8.2
191
7.9
44
|
Verified
8.3
206
7.7
32
8.2
142
Platform
7.8
37
|
Verified
8.1
189
8.2
49
|
Verified
8.0
221
8.0
51
|
Verified
8.3
214
7.5
52
|
Verified
7.8
243
7.9
46
|
Verified
8.2
186
8.2
51
|
Verified
8.0
206
8.0
42
|
Verified
7.9
212
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
7.9
187
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
8.1
41
7.9
8
8.2
30
8.5
8
8.2
33
7.9
8
7.5
25
Agentic AI - Creative Management Platforms
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Testing Tools
7.9
8
8.2
39
8.5
8
7.8
35
Publishing Tools
7.9
8
Feature Not Available
8.3
8
8.5
38
9.2
8
9.2
40
Platform Interoperability
Not enough data
8.1
15
Mobile Functionality
Not enough data
8.3
47
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.8
238
8.2
51
|
Verified
7.7
212
7.6
48
|
Verified
8.2
198
7.8
46
|
Verified
8.0
219
8.0
47
|
Verified
7.9
197
7.7
27
8.3
171
7.7
38
|
Verified
8.3
146
8.1
27
8.3
131
8.0
48
|
Verified
8.1
190
8.0
48
|
Verified
8.1
185
7.5
40
|
Verified
8.0
149
9.0
10
|
Verified
7.6
76
8.8
10
|
Verified
7.9
80
Targeting
8.2
50
|
Verified
8.5
224
7.8
47
|
Verified
8.2
191
7.9
44
|
Verified
8.3
206
7.7
32
8.2
142
Mobile
Not enough data
8.2
36
9.0
10
|
Verified
7.6
76
8.8
10
|
Verified
7.9
80
Platform
7.8
37
|
Verified
8.1
189
8.2
49
|
Verified
8.0
221
8.0
51
|
Verified
8.3
214
7.5
52
|
Verified
7.8
243
7.9
46
|
Verified
8.2
186
8.2
51
|
Verified
8.0
206
8.0
42
|
Verified
7.9
212
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
7.9
187
Platform Interoperability
Not enough data
8.8
28
Video Functionality
Not enough data
8.6
64
Agentic AI - Video Advertising
Not enough data
6.7
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
6.3
8
Not enough data
6.9
8
Campaign Management
8.1
53
|
Verified
7.8
238
8.2
51
|
Verified
7.7
212
7.6
48
|
Verified
8.2
198
7.8
46
|
Verified
8.0
219
8.0
47
|
Verified
7.9
197
7.7
27
8.3
171
7.7
38
|
Verified
8.3
146
8.1
27
8.3
131
8.0
48
|
Verified
8.1
190
8.0
48
|
Verified
8.1
185
7.5
40
|
Verified
8.0
149
9.0
10
|
Verified
7.6
76
8.8
10
|
Verified
7.9
80
Targeting
8.2
50
|
Verified
8.5
224
7.8
47
|
Verified
8.2
191
7.9
44
|
Verified
8.3
206
7.7
32
8.2
142
Platform
7.8
37
|
Verified
8.1
189
8.2
49
|
Verified
8.0
221
8.0
51
|
Verified
8.3
214
7.5
52
|
Verified
7.8
243
7.9
46
|
Verified
8.2
186
8.2
51
|
Verified
8.0
206
8.0
42
|
Verified
7.9
212
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
7.9
187
Platform Interoperability
7.7
5
8.4(won by 0.7)
23
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
8.3(won by default)
159
Campaign Management
8.1(won by 0.3)
53
|
Verified
7.8
238
8.2(won by 0.5)
51
|
Verified
7.7
212
7.6
48
|
Verified
8.2(won by 0.6)
198
7.8
46
|
Verified
8.0(won by 0.2)
219
8.0(won by 0.1)
47
|
Verified
7.9
197
7.7
27
8.3(won by 0.6)
171
7.7
38
|
Verified
8.3(won by 0.6)
146
8.1
27
8.3(won by 0.2)
131
8.0
48
|
Verified
8.1(won by 0.1)
190
8.0
48
|
Verified
8.1(won by 0.1)
185
7.5
40
|
Verified
8.0(won by 0.5)
149
9.0(won by 1.4)
10
|
Verified
7.6
76
8.8(won by 0.9)
10
|
Verified
7.9
80
Targeting
8.2
50
|
Verified
8.5(won by 0.3)
224
7.8
47
|
Verified
8.2(won by 0.4)
191
7.9
44
|
Verified
8.3(won by 0.4)
206
7.7
32
8.2(won by 0.5)
142
Platform
7.8
37
|
Verified
8.1(won by 0.3)
189
8.2(won by 0.2)
49
|
Verified
8.0
221
8.0
51
|
Verified
8.3(won by 0.3)
214
7.5
52
|
Verified
7.8(won by 0.3)
243
7.9
46
|
Verified
8.2(won by 0.3)
186
8.2(won by 0.2)
51
|
Verified
8.0
206
8.0(won by 0.1)
42
|
Verified
7.9
212
7.9(won by default)
38
|
Verified
Feature Not Available
8.0(won by 0.1)
45
|
Verified
7.9
187
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.8
238
8.2
51
|
Verified
7.7
212
7.6
48
|
Verified
8.2
198
7.8
46
|
Verified
8.0
219
8.0
47
|
Verified
7.9
197
7.7
27
8.3
171
7.7
38
|
Verified
8.3
146
8.1
27
8.3
131
8.0
48
|
Verified
8.1
190
8.0
48
|
Verified
8.1
185
7.5
40
|
Verified
8.0
149
9.0
10
|
Verified
7.6
76
8.8
10
|
Verified
7.9
80
Targeting
8.2
50
|
Verified
8.5
224
7.8
47
|
Verified
8.2
191
7.9
44
|
Verified
8.3
206
7.7
32
8.2
142
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
8.1
189
8.2
49
|
Verified
8.0
221
8.0
51
|
Verified
8.3
214
7.5
52
|
Verified
7.8
243
7.9
46
|
Verified
8.2
186
8.2
51
|
Verified
8.0
206
8.0
42
|
Verified
7.9
212
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
7.9
187
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Innovid are categorized as Creative Management Platforms, Cross-Channel Advertising, Social Media Advertising, and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Native Advertising, Demand Side Platform (DSP), and Paid Search Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
70.7%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
18.8%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
