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Compare Adobe Target and VWO Testing 
Featured Products
At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetVWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in user satisfaction, boasting a higher overall rating compared to Adobe Target. Users appreciate its intuitive visual editor that simplifies the A/B testing process, making it accessible even for those without coding skills.
- Users say that VWO Testing's setup process is notably straightforward, allowing for quick implementation of tests. This ease of setup is frequently highlighted, with one user noting how simple it is to test web pages and landing pages effectively.
- Reviewers mention that Adobe Target provides solid customer support, which is a significant advantage for users who may need assistance during their testing processes. However, some users feel that while the platform is easy to use, it doesn't quite match the overall satisfaction levels seen with VWO Testing.
- According to verified reviews, VWO Testing shines in its reporting capabilities, with users praising the clear and actionable insights provided after tests. This feature is crucial for those serious about conversion optimization, as it helps in understanding which variations perform better.
- Users highlight that while Adobe Target is effective for targeting specific audience segments, VWO Testing offers a more comprehensive approach to A/B testing, with features like split URL testing and the ability to set goals easily, enhancing its functionality.
- G2 reviewers note that VWO Testing's performance and reliability scores are higher than those of Adobe Target, indicating a more consistent user experience. This reliability is essential for businesses that depend on accurate testing outcomes to drive their marketing strategies.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableVWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Adobe Target
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.5
793
Ease of Use
7.3
59
8.3
802
Ease of Setup
7.1
32
8.6
524
Ease of Admin
7.3
22
8.7
363
Quality of Support
7.4
46
9.0
765
Has the product been a good partner in doing business?
8.0
22
8.9
360
Product Direction (% positive)
9.0
48
9.0
789
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
8.0
11
8.0
435
7.7
14
6.7
389
7.9
13
7.6
467
Experimental Design
7.9
15
8.4
464
8.1
13
8.6
456
8.2
13
8.2
448
Analytics
7.6
15
8.2
514
6.4
11
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
8.7
13
9.3
32
6.8
11
8.1
27
8.2
15
8.7
30
8.1
15
8.8
30
7.8
15
8.3
30
7.4
14
8.5
28
Reporting
7.6
15
8.6
29
7.8
15
8.6
32
Personalization
8.3
14
8.3
27
7.9
14
8.1
26
8.0
5
8.5
24
Administration
7.8
12
8.5
24
8.1
13
8.3
22
7.5
14
8.9
29
7.6
13
9.0
28
Categories
Categories
Shared Categories
Adobe Target and VWO Testing are categorized as Mobile App Optimization, Personalization, and A/B Testing
Unique Categories
Adobe Target has no unique categories
VWO Testing is categorized as Feature Management, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Adobe Target has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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