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Compare Adobe Target and VWO Testing 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in ease of setup with a score of 8.5, while Adobe Target falls short with a score of 6.9. Reviewers mention that VWO's intuitive interface allows for quicker onboarding and implementation.
- Reviewers mention that VWO Testing's A/B Testing feature is highly rated at 9.0, compared to Adobe Target's 8.7. Users say that VWO provides a more user-friendly experience for creating and managing tests, making it easier for teams to optimize their campaigns.
- G2 users highlight VWO's superior quality of support, scoring 8.9, while Adobe Target only scores 7.3. Users report that VWO's customer service is responsive and helpful, which is crucial for troubleshooting and maximizing the software's potential.
- Users on G2 note that VWO Testing offers better reporting and analytics capabilities with a score of 8.2, compared to Adobe Target's 7.4. Reviewers mention that VWO's detailed insights help in making data-driven decisions more effectively.
- Reviewers mention that VWO Testing's WYSIWYG editor is rated at 8.4, significantly higher than Adobe Target's 6.8. Users say that VWO's editor is more intuitive, allowing for easier customization of landing pages without extensive coding knowledge.
- Users report that VWO Testing shines in its multivariate testing capabilities, scoring 8.5, while Adobe Target scores 7.4. Reviewers mention that VWO's robust features allow for more complex testing scenarios, leading to better optimization results.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Adobe Target
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.5
794
Ease of Use
7.3
59
8.3
803
Ease of Setup
7.1
32
8.6
525
Ease of Admin
7.3
22
8.7
363
Quality of Support
7.4
46
9.0
766
Has the product been a good partner in doing business?
8.0
22
8.9
360
Product Direction (% positive)
9.0
48
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
8.0
11
8.0
435
7.7
14
6.7
389
7.9
13
7.6
467
Experimental Design
7.9
15
8.4
464
8.1
13
8.6
456
8.2
13
8.2
448
Analytics
7.6
15
8.2
514
6.4
11
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
8.7
13
9.3
32
6.8
11
8.1
27
8.2
15
8.7
30
8.1
15
8.8
30
7.8
15
8.3
30
7.4
14
8.5
28
Reporting
7.6
15
8.6
29
7.8
15
8.6
32
Personalization
8.3
14
8.3
27
7.9
14
8.1
26
8.0
5
8.5
24
Administration
7.8
12
8.5
24
8.1
13
8.3
22
7.5
14
8.9
29
7.6
13
9.0
28
Categories
Categories
Shared Categories
Adobe Target and VWO Testing are categorized as Mobile App Optimization, Personalization, and A/B Testing
Unique Categories
Adobe Target has no unique categories
VWO Testing is categorized as Feature Management, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Adobe Target has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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