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Compare Act! and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Free Trial Per Month
Act!
Star Rating
(506)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansDrip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act! offers a user-friendly interface, making it easy for users to navigate and utilize its features effectively. Many users appreciate the intuitive design, which enhances their work efficiency and simplifies daily operations.
- Users say Drip excels in automation capabilities, with powerful workflows that allow for timely and relevant messaging based on customer behavior. The visual builder is highlighted as a particularly intuitive tool for quickly setting up automation sequences.
- According to verified reviews, Act! has a straightforward setup process, with users noting that the initial configuration is easy to manage. This can be a significant advantage for small businesses looking to implement a marketing solution without extensive technical knowledge.
- Reviewers mention that Drip's advanced segmentation and automation tools are particularly beneficial for e-commerce businesses, allowing for effective lifecycle marketing and personalized customer engagement. Users appreciate the unlimited email sends offered in most plans, which enhances their marketing efforts.
- G2 reviewers highlight that while Act! has a solid feature set, it sometimes struggles to meet specific workflow needs, with some users reporting configuration challenges. This can be a drawback for businesses with unique requirements that need more customization.
- Users find that Drip's customer support is knowledgeable and responsive, which is crucial for businesses that rely on timely assistance. This level of support can make a significant difference in user experience, especially when navigating complex marketing strategies.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Act!
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.2
441
8.8
372
Ease of Use
7.9
446
8.5
372
Ease of Setup
7.4
238
8.3
205
Ease of Admin
7.6
200
8.7
200
Quality of Support
7.7
422
8.8
359
Has the product been a good partner in doing business?
7.5
190
8.9
199
Product Direction (% positive)
5.8
446
8.6
367
Features by Category
Sales Force Automation
8.5
302
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
235
|
Verified
Not enough data
8.1
291
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
7.6
261
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
6.7
173
|
Verified
Not enough data
7.9
240
Not enough data
Marketing Automation
7.2
216
|
Verified
Not enough data
7.1
191
|
Verified
Not enough data
7.7
228
|
Verified
Not enough data
6.6
86
|
Verified
Not enough data
Customer Support
7.4
197
Not enough data
7.1
187
Not enough data
7.6
162
|
Verified
Not enough data
7.0
176
Not enough data
7.4
79
Not enough data
Reporting & Analytics
7.3
244
|
Verified
Not enough data
7.4
235
|
Verified
Not enough data
6.8
170
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
157
|
Verified
Not enough data
Platform
7.5
156
|
Verified
Not enough data
7.2
137
|
Verified
Not enough data
7.6
149
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
6.3
83
|
Verified
Not enough data
7.2
132
|
Verified
Not enough data
7.6
158
|
Verified
Not enough data
7.3
132
|
Verified
Not enough data
Integration
7.6
158
|
Verified
Not enough data
6.7
110
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
Generative AI
5.5
39
Not enough data
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
8.7
276
|
Verified
8.2
33
|
Verified
9.1
272
|
Verified
8.2
30
|
Verified
8.5
250
|
Verified
7.3
28
|
Verified
9.2
238
|
Verified
Online Marketing
7.0
31
|
Verified
7.1
177
|
Verified
7.2
29
|
Verified
8.2
185
|
Verified
6.7
25
|
Verified
7.7
148
|
Verified
6.9
27
|
Verified
8.7
211
|
Verified
7.6
26
8.0
29
Lead Management
7.9
32
|
Verified
8.3
208
|
Verified
8.2
30
|
Verified
8.1
190
|
Verified
8.0
29
|
Verified
8.8
244
|
Verified
7.5
28
|
Verified
8.1
198
|
Verified
7.9
28
|
Verified
8.5
209
|
Verified
7.1
27
|
Verified
8.3
202
|
Verified
7.4
26
|
Verified
8.4
169
|
Verified
7.2
28
|
Verified
7.8
126
|
Verified
Campaign Management
7.0
27
|
Verified
8.4
140
|
Verified
7.1
26
|
Verified
7.9
87
8.4
31
|
Verified
7.5
67
6.9
26
6.5
54
Social
7.1
28
7.1
22
6.8
27
|
Verified
7.9
23
6.8
28
|
Verified
7.7
79
|
Verified
6.4
27
8.1
24
6.6
28
|
Verified
7.8
78
|
Verified
Reporting & Analytics
7.7
29
|
Verified
7.9
242
|
Verified
7.0
28
|
Verified
7.8
179
|
Verified
6.9
27
|
Verified
7.4
143
|
Verified
6.4
29
|
Verified
7.5
139
|
Verified
6.7
27
|
Verified
7.1
23
Platform
8.2
29
|
Verified
8.1
124
|
Verified
7.0
27
|
Verified
8.7
134
|
Verified
7.7
27
|
Verified
8.6
120
|
Verified
6.8
24
|
Verified
7.4
64
|
Verified
6.2
23
|
Verified
7.5
16
7.8
26
|
Verified
8.7
134
|
Verified
6.9
28
|
Verified
7.6
71
|
Verified
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
8.4
125
|
Verified
7.1
27
|
Verified
8.3
124
|
Verified
6.7
25
|
Verified
7.9
103
|
Verified
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Drip are categorized as Marketing Automation
Unique Categories
Act! is categorized as CRM
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.6%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 Comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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