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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$900/month
$1,250.00 Per Month
Act-On
Star Rating
(1,051)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,404)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in CRM Integration with a score of 9.0, allowing seamless connectivity with various CRM systems, which enhances lead management and tracking capabilities. In contrast, Act-On's CRM Integration score is 7.8, indicating a less robust integration experience.
- Reviewers mention that Act-On shines in Quality of Support, achieving a score of 8.6, which users appreciate for its responsiveness and helpfulness. Salesforce Marketing Cloud Account Engagement, while still decent, has a lower score of 7.4, suggesting that users may experience longer wait times or less effective support.
- G2 users highlight that Act-On offers superior Automated Email Responses with a score of 8.5, making it easier for marketers to engage with leads promptly. Salesforce Marketing Cloud Account Engagement, with a score of 8.2, provides similar functionality but may not be as efficient in execution according to user feedback.
- Users on G2 report that Salesforce Marketing Cloud Account Engagement has a more comprehensive Email Segmentation feature, scoring 8.5, which allows for more targeted campaigns. Act-On, with a score of 8.4, offers good segmentation but may not provide the same level of granularity.
- Reviewers mention that Act-On's ease of use is a significant advantage, scoring 8.0, which makes it more accessible for teams without extensive technical expertise. Salesforce Marketing Cloud Account Engagement, with a score of 7.6, may require more training and familiarity to navigate effectively.
- Users say that both platforms offer strong Data Import & Export Tools, but Salesforce Marketing Cloud Account Engagement scores slightly higher at 8.7 compared to Act-On's 8.6. This suggests that Salesforce may provide a more streamlined process for managing data, which is crucial for effective marketing operations.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Act-On
No trial information availableSalesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.2
889
8.0
1,728
Ease of Use
8.0
896
7.6
1,769
Ease of Setup
7.7
506
7.3
1,073
Ease of Admin
8.2
515
7.9
1,053
Quality of Support
8.7
855
7.4
1,624
Has the product been a good partner in doing business?
8.6
495
7.9
1,029
Product Direction (% positive)
8.1
880
7.3
1,680
Features by Category
Email Marketing
8.4
705
|
Verified
7.9
1225
|
Verified
8.8
697
|
Verified
8.4
1221
|
Verified
8.3
691
|
Verified
8.1
1207
|
Verified
8.5
615
|
Verified
8.2
1120
|
Verified
Online Marketing
7.9
638
|
Verified
7.4
1117
|
Verified
7.8
538
|
Verified
7.4
940
|
Verified
7.9
518
|
Verified
7.5
894
|
Verified
7.9
602
|
Verified
7.3
970
|
Verified
7.8
519
|
Verified
7.3
907
|
Verified
Lead Management
8.1
579
|
Verified
8.0
1087
|
Verified
8.0
560
|
Verified
7.6
1049
|
Verified
8.4
625
|
Verified
8.0
1092
|
Verified
8.2
590
|
Verified
8.0
1081
|
Verified
8.2
574
|
Verified
8.1
1078
|
Verified
8.1
572
|
Verified
7.8
1009
|
Verified
8.0
514
|
Verified
7.9
978
|
Verified
8.0
533
|
Verified
8.3
1082
|
Verified
Campaign Management
8.1
507
|
Verified
7.6
923
|
Verified
7.8
427
|
Verified
7.7
815
|
Verified
7.4
336
|
Verified
7.2
711
|
Verified
7.3
79
6.8
215
Social
6.9
306
|
Verified
6.4
407
7.1
373
|
Verified
6.6
602
|
Verified
7.0
317
|
Verified
7.0
231
|
Verified
7.6
97
|
Verified
7.1
220
|
Verified
6.8
233
|
Verified
7.0
192
Reporting & Analytics
7.9
648
|
Verified
7.4
1119
|
Verified
7.7
576
|
Verified
6.9
943
|
Verified
7.1
411
|
Verified
6.6
815
|
Verified
6.9
355
|
Verified
6.5
760
|
Verified
7.3
389
|
Verified
6.5
746
|
Verified
Platform
7.6
377
|
Verified
7.0
655
|
Verified
7.8
337
|
Verified
7.8
194
8.3
398
|
Verified
8.0
704
|
Verified
7.8
206
|
Verified
7.5
176
|
Verified
7.1
204
|
Verified
7.5
135
8.3
392
|
Verified
8.0
696
|
Verified
7.7
259
|
Verified
7.9
147
Agentic AI - Marketing Automation
Not enough data
7.3
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.5
9
Not enough data
7.6
9
Integration
8.2
394
|
Verified
8.0
694
|
Verified
7.8
307
|
Verified
7.7
556
|
Verified
7.4
282
|
Verified
7.4
518
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Intelligence
Not enough data
8.3
54
Not enough data
8.2
54
Not enough data
8.4
54
Lead Management
Not enough data
8.4
55
Not enough data
8.1
55
Not enough data
8.5
55
Marketing Campaigns
Not enough data
8.4
54
Not enough data
8.3
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.6
55
Campaign Execution
Not enough data
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.8
52
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.5
40
Not enough data
6.8
40
Not enough data
7.3
40
Not enough data
7.3
40
Edit
Not enough data
7.1
39
Not enough data
7.5
39
Not enough data
7.9
38
Logistics
Not enough data
8.1
39
Not enough data
6.7
37
Not enough data
7.5
38
Not enough data
7.5
40
Generative AI
Not enough data
7.0
25
Not enough data
7.3
25
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
8.3
53
8.5
19
8.3
54
9.0
17
8.2
50
8.6
14
Feature Not Available
8.6
7
8.6
33
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
8.1
52
7.5
17
8.3
54
Platform Data
7.3
17
8.0
57
6.4
13
7.8
54
7.5
19
8.2
57
6.8
17
8.2
53
Platform Additional Functionality
7.1
15
8.8
55
7.1
17
8.3
49
7.8
15
8.7
52
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
7.8
53
7.4
39
8.1
54
7.2
36
8.0
53
7.6
39
8.2
48
Page Optimization
7.2
31
8.2
48
7.2
43
7.9
46
7.3
34
8.1
51
6.6
27
7.6
39
Integrations
5.4
17
8.0
38
7.9
34
8.2
52
7.8
31
8.2
43
Generative AI
6.7
10
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.3
52
Not enough data
8.2
52
Not enough data
8.0
51
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.7
50
Not enough data
7.9
52
Not enough data
7.2
48
Not enough data
7.7
52
Analytics
Not enough data
7.9
51
Not enough data
7.6
53
Customization
Not enough data
7.9
54
Not enough data
8.1
53
Not enough data
7.9
51
Not enough data
8.2
50
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.3
5
Attribution
7.5
25
8.3
44
7.4
24
8.4
45
7.0
23
7.8
41
Discovery
7.6
26
8.5
44
8.1
32
8.4
45
7.4
24
8.4
42
Management
6.5
20
7.9
43
6.9
22
8.4
43
Platform
8.0
28
8.4
43
7.4
29
8.2
43
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.8
32
Not enough data
8.3
31
Not enough data
8.3
31
Lead Management
Not enough data
7.8
31
Not enough data
8.1
31
Not enough data
8.1
31
Marketing Campaigns
Not enough data
8.0
31
Not enough data
7.6
31
Not enough data
8.1
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.7
31
Marketing Operations
7.7
74
|
Verified
7.9
73
8.0
85
|
Verified
8.2
78
8.0
84
|
Verified
7.9
72
8.2
86
|
Verified
8.6
76
6.7
35
|
Verified
7.6
69
7.3
39
|
Verified
7.9
61
Campaign Activity
8.2
91
|
Verified
8.4
73
8.2
106
|
Verified
8.3
81
7.7
73
|
Verified
8.2
69
7.7
78
|
Verified
8.2
73
8.0
74
|
Verified
8.0
71
Feature Not Available
7.9
68
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Salesforce Marketing Cloud Account Engagement are categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Marketing Account Intelligence, Visitor Identification, and Transactional Email
Salesforce Marketing Cloud Account Engagement is categorized as Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, and Account-Based Orchestration Platforms
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
19.2%
Information Technology and Services
13.1%
Marketing and Advertising
10.5%
Financial Services
4.1%
Internet
4.0%
Other
49.0%
Alternatives
Discussions
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