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Compare AB Tasty and Instapage 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Small-Business (63.4% of reviews)
Entry-Level Pricing
Contact Us for Pricing
$79.00 Per Month
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansInstapage
Star Rating
(514)4.3 out of 5
Market Segments
Small-Business (63.4% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in personalization and testing capabilities, with users appreciating its ability to optimize digital experiences seamlessly. One user highlighted how the tool allows for testing features before release, making it easier to monitor user behavior effectively.
- Users say that Instapage is particularly strong in creating landing pages, with its user-friendly interface enabling quick setup and customization. Reviewers noted that it’s straightforward to build basic landing pages that convert leads, making it a great choice for those focused on lead generation.
- According to verified reviews, AB Tasty stands out for its quality of support, receiving high praise for its responsiveness and helpfulness. Users mentioned that the support team significantly enhances their experience, which is crucial for teams needing assistance during implementation.
- Reviewers mention that while Instapage offers a highly intuitive setup process, AB Tasty provides more advanced features for multivariate testing and analytics. Users appreciate AB Tasty's lightweight performance, which allows for extensive testing without impacting website speed.
- G2 reviewers highlight that both products have similar scores in meeting user requirements, but AB Tasty's higher overall satisfaction score indicates a more robust experience. Users noted that AB Tasty empowers marketing teams to make changes independently, saving time and reducing reliance on developers.
- Users say that while Instapage is great for those without coding skills, AB Tasty offers a more comprehensive suite of features for advanced users. Reviewers expressed appreciation for AB Tasty's direct data access and the ability to run various tests across multiple platforms, enhancing their marketing strategies.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Free Trial
AB Tasty
No trial information availableInstapage
Free Trial is available
Ratings
Meets Requirements
8.5
372
8.5
421
Ease of Use
8.4
373
9.0
421
Ease of Setup
8.3
244
9.0
236
Ease of Admin
8.9
149
8.9
229
Quality of Support
9.3
368
8.7
392
Has the product been a good partner in doing business?
9.1
151
8.5
217
Product Direction (% positive)
9.1
369
7.8
401
Features by Category
Visitor Behavior
7.7
162
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
150
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Page Customization
Not enough data
9.2
136
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
123
|
Verified
Not enough data
7.8
125
|
Verified
Page Optimization
Not enough data
8.4
119
|
Verified
Not enough data
7.9
134
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Integrations
Not enough data
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Generative AI
Not enough data
6.4
27
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
7.7
235
8.7
45
6.4
182
6.1
28
7.3
230
8.5
55
Experimental Design
8.2
235
8.1
40
8.2
217
8.2
38
8.3
235
7.8
42
Analytics
7.8
249
7.4
53
5.5
190
7.7
48
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Reporting
Not enough data
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Customizations
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Growth
Not enough data
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Content
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Support
Not enough data
8.6
6
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Instapage are categorized as Personalization and A/B Testing
Unique Categories
AB Tasty is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Mobile App Optimization, and Emotion AI
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Marketing and Advertising
29.0%
Computer Software
7.6%
Information Technology and Services
5.2%
Real Estate
5.0%
Financial Services
4.6%
Other
48.5%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
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