# Best Web Content Management Software - Page 21 *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the [best web content management software](https://learn.g2.com/best-web-content-management-software) can integrate with [marketing software](https://www.g2.com/categories/marketing), third-party [CMS tools](https://www.g2.com/categories/cms-tools), or [content analytics software](https://www.g2.com/categories/content-analytics). Others may provide functionality for digital asset management and web design. They share features with [enterprise content management (ECM)](https://www.g2.com/categories/enterprise-content-management-ecm), [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms). To qualify for inclusion in the Web Content Management category, a product must: - Provide web-based editing and publishing capabilities for text, image, audio, and video files - Offer templates for content creation - Allow collaboration and approval for content creation ## Top Web Content Management Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) | 4.5/5.0 (1,888 reviews) | CRM-integrated website publishing with content-to-lead attribution | "[Effortless Workflow Learning with HubSpot Content Hub](https://www.g2.com/survey_responses/hubspot-content-hub-review-12566733)" | | 2 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (650 reviews) | Component-based authoring across multi-site enterprises | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" | | 3 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Visual web development with designer control | "[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)" | | 4 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (80 reviews) | No-code responsive web design with client handover | "[Pixel-Perfect Responsive Editing with Real-Time Collaboration](https://www.g2.com/survey_responses/wix-studio-review-12695047)" | | 5 | [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) | 4.4/5.0 (9,376 reviews) | Open-source CMS with plugin-driven customization | "[WordPress.org: Flexible, Customizable Websites with Endless Plugins and Themes](https://www.g2.com/survey_responses/wordpress-org-review-12904910)" | | 6 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (967 reviews) | .NET-native content editing with developer extensibility | "[Highly Scalable and Easy to Use, But the Cloud Version Needs Improvements](https://www.g2.com/survey_responses/umbraco-review-12941886)" | | 7 | [Duda](https://www.g2.com/products/duda/reviews) | 4.7/5.0 (790 reviews) | Agency-scale website production with white-label client access | "[Straightforward Updates, Clean Interface, and Reliable Performance with Duda](https://www.g2.com/survey_responses/duda-review-12956768)" | | 8 | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5.0 (902 reviews) | Developer-customizable CMS with structured content modeling | "[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)" | | 9 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (544 reviews) | Enterprise multisite content with personalization governance | "[Developer Review on Sitecore Experience Platform](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-8488020)" | | 10 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (577 reviews) | — | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" | --- ## What Are the Most Common Questions About Web Content Management Software? *AI-generated · Last updated: May 26, 2026* ### Which Web Content Management solutions let non-technical marketers publish content without constant developer involvement? Based on G2 reviews, several Web Content Management Software options are praised for helping non-technical teams publish and update content with less developer support. According to verified users, Webflow is often highlighted for letting marketing teams update pages and CMS content independently, while HubSpot Content Hub is frequently described as easy for publishing blogs, landing pages, and website content from one central platform. G2 reviewers mention Wix Studio as another approachable option because its drag-and-drop and no-code workflows make website updates easier for teams without deep technical skills. Across these products, reviewers consistently point to easier page editing, faster updates, and less reliance on engineering for routine content changes. ### What Most trusted Web Content Management by marketing teams and developers based on user reviews? Based on G2 reviews, HubSpot Content Hub stands out as the most trusted option in this recent review set because it appears most frequently and is repeatedly described as reliable for both marketers and broader business teams. According to verified users, it centralizes content creation, publishing, collaboration, CRM-connected workflows, and performance visibility in one place. G2 reviewers mention that marketers value the easy publishing experience, while teams also appreciate the connected ecosystem for campaigns, assets, and reporting. Some users note a learning curve and pricing concerns, but the overall review language consistently emphasizes organization, usability, and dependable day-to-day content management for growing teams. ### What Web Content Management platforms with intuitive drag-and-drop interfaces and fast content publishing workflows? Based on G2 reviews, buyers looking for intuitive drag-and-drop editing and fast publishing workflows often gravitate toward platforms like HubSpot Content Hub, Webflow, and Adobe Experience Manager. According to verified users, HubSpot Content Hub is described as easy for building pages and publishing content quickly, while Webflow is repeatedly praised for visual editing, responsive design control, and helping teams launch polished websites faster. G2 reviewers mention Adobe Experience Manager for its drag-and-drop editor and straightforward page updates, especially for teams managing larger digital experiences. Across these platforms, the recurring review themes are visual editing, simpler publishing, and reduced dependence on technical teams for routine page changes and content refreshes. ### What Highest rated Web Content Management for developers needing flexible, API-first architecture with composable components? Based on G2 reviews, developer-oriented teams often point to headless and composable platforms when flexibility is the priority. According to verified users, Contentful is valued for structured content modeling and API-first delivery, while Contentstack is praised for headless architecture and modular content workflows. G2 reviewers mention Hygraph for its GraphQL-first approach and flexible schema design, and Storyblok is often highlighted for combining visual editing with component-based content structures that developers can extend. Reviewers consistently describe these tools as strong fits for organizations that want reusable content models, integration flexibility, and the ability to deliver content across multiple channels without tying everything to a single presentation layer. ### What Web Content Management systems scaling from single sites to enterprise multi-site management without platform switching? Based on G2 reviews, several platforms are described as capable of supporting both simpler deployments and more complex multi-site needs over time. According to verified users, Adobe Experience Manager is repeatedly associated with centralized management for large content ecosystems, while Sitecore Digital Experience Platform is noted for global sites, multilingual publishing, and cross-team governance. G2 reviewers mention Liferay Digital Experience Platform for handling websites, portals, and multi-tenant environments, and Jahia DXP for managing complex digital experiences from one platform. Across these reviews, buyers consistently emphasize centralized control, easier governance, and the ability to support more markets, sites, and teams without replacing the platform as needs grow. ### What Top Web Content Management tools for mid-market IT services companies building custom client websites? Based on G2 reviews, agencies and IT services teams building custom client websites often favor platforms that balance flexibility with speed. According to verified users, Webflow is commonly praised for helping teams create polished, customizable websites without a heavy development process, while WordPress.org is valued for its broad plugin ecosystem and ability to support many different site types. G2 reviewers mention Duda for agency-focused workflows like reusable templates, centralized client management, and easier maintenance across multiple projects. Reviewers also point to Storyblok and Contentful for teams that need more structured, headless content models. Together, these products are frequently associated with scalable delivery, easier handoff, and faster project execution for client work. **Here are some of the top-rated products on G2:** - [Webflow](https://www.g2.com/products/webflow/reviews) – used by teams to build professional, customizable client websites with less developer dependency - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) – chosen for flexible site building with themes, plugins, and custom workflows for client projects - [Duda](https://www.g2.com/products/duda/reviews) – suited for agencies managing multiple client websites with reusable sections and centralized controls ### Which Web Content Management solutions integrate easily with leading marketing automation platforms, leading CRM platforms, and custom APIs? Based on G2 reviews, HubSpot Content Hub is one of the clearest choices for teams prioritizing integrations because reviewers repeatedly mention connected workflows with HubSpot CRM and broader marketing operations. According to verified users, it helps keep content, CRM data, forms, and campaign activity in one ecosystem, making publishing and tracking easier across teams. G2 reviewers also describe other platforms such as Contentful, Contentstack, and Liferay Digital Experience Platform as strong options for API-driven and custom integration needs, but HubSpot Content Hub appears most consistently in this dataset for easy CRM-connected use cases. It is especially noted for reducing tool fragmentation and keeping content workflows tied to customer data. ### What Best Web Content Management platforms for teams managing multiple sites without bottlenecking developers? Based on G2 reviews, teams trying to manage multiple sites without overloading developers often look at Webflow, Duda, and Adobe Experience Manager. According to verified users, Webflow helps marketing teams update pages and content more independently, while Duda is repeatedly described as agency-friendly because of reusable templates, centralized controls, and easier multi-site workflows. G2 reviewers mention Adobe Experience Manager for centralized management across larger site portfolios, especially when teams need structured permissions and reusable components. Across these reviews, the common theme is giving content teams more control while preserving consistency, which helps reduce back-and-forth with developers for routine updates and multi-site maintenance. **Here are some of the top-rated products on G2:** - [Webflow](https://www.g2.com/products/webflow/reviews) – enables marketing teams to update content and maintain websites without heavy engineering involvement - [Duda](https://www.g2.com/products/duda/reviews) – supports reusable templates and centralized controls for managing multiple client or brand sites - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helps larger teams manage multi-site content operations with stronger structure and permissions ### Which Web Content Management platforms avoid complex navigation that slows down team productivity? Based on G2 reviews, the products that most often get positive comments for simpler navigation and easier day-to-day editing are Webflow, Wix Studio, and HubSpot Content Hub. According to verified users, Webflow is frequently described as clean and intuitive for building and updating pages, while Wix Studio is praised for making options easy to find and use. G2 reviewers mention HubSpot Content Hub as organized and approachable for content creation, though some users note that larger feature sets can still feel overwhelming at first. Overall, these reviews suggest that teams wanting to avoid overly complicated navigation tend to prefer products with cleaner interfaces, visual builders, and faster access to routine editing tasks. ### What Web Content Management solutions with straightforward initial setup and documented migration paths from WordPress or Drupal? Based on G2 reviews, several products are specifically mentioned as easier to set up or useful in migration scenarios. According to verified users, Adobe Experience Manager is often described as straightforward to get started with in supported implementations, and Webflow is frequently praised for helping teams launch sites quickly with less setup friction. G2 reviewers mention HubSpot Content Hub and Storyblok as approachable for onboarding, with users noting smooth initial setup and easier content management after rollout. Some reviews also call out migrations from WordPress into other systems, including positive migration experiences with Adobe Experience Manager and simpler website transitions into platforms like HubSpot Content Hub. Buyers should still expect planning, but these tools are commonly associated with smoother starts. ## How Many Web Content Management Software Products Does G2 Track? **Total Products under this Category:** 389 ### Category Stats (Jul 2026) - **Average Rating**: 4.28/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Magnolia (+2.63%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month *Last updated: July 01, 2026* ## How Does G2 Rank Web Content Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,500+ Authentic Reviews - 389+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Web Content Management Software Is Best for Your Use Case? - **Leader:** [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - **Highest Performer:** [CloudCannon](https://www.g2.com/products/cloudcannon/reviews) - **Easiest to Use:** [Duda](https://www.g2.com/products/duda/reviews) - **Top Trending:** [Sanity](https://www.g2.com/products/sanity/reviews) - **Best Free Software:** [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) --- **Sponsored** ### Contentstack Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=51&secure%5Bchosen_at%5D=2026-07-01T16%3A36%3A39Z&secure%5Bdisplayable_resource_id%5D=51&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=51&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6293&secure%5Bresource_id%5D=51&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fweb-content-management%3Fpage%3D4%26src%3Dfeed&secure%5Btoken%5D=90815283713d363dbe374d3d45f141d936679742059541934cda32793100779f&secure%5Burl%5D=https%3A%2F%2Fwww.contentstack.com%2Fplatforms%2Fheadless-cms%3Futm_campaign%3Dfy27_glb_cam_da_pr_4336_g2%26utm_medium%3Dpaid-review%26utm_source%3Dg2%26utm_content%3Dclicks_pilot%26utm_term%3Dweb_content_management&secure%5Burl_type%5D=custom_url) --- ## Web Content Management Software Features & Capabilities ### What are the Best Web Content Management Software with User Community? The system has a large and interactive community of users. **Top-rated Web Content Management Software for User Community:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with User Community](https://www.g2.com/categories/web-content-management/f/user-community) ### What are the Best Web Content Management Software with SEO? Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. **Top-rated Web Content Management Software for SEO:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with SEO](https://www.g2.com/categories/web-content-management/f/seo) ### What are the Best Web Content Management Software with Internationalization? Enables users to view and interact with the same content in multiple languages. **Top-rated Web Content Management Software for Internationalization:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Internationalization](https://www.g2.com/categories/web-content-management/f/internationalization) ### What are the Best Web Content Management Software with Enterprise Scalability? Provides features to allow scaling for large organizations or an expansive web presence. **Top-rated Web Content Management Software for Enterprise Scalability:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Enterprise Scalability](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) ### What are the Best Web Content Management Software with Plug-ins/Widgets/Apps? Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. **Top-rated Web Content Management Software for Plug-ins/Widgets/Apps:** - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) [Explore Web Content Management Software with Plug-ins/Widgets/Apps](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) ## What Is Web Content Management Software? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Web Content Management Software? - [Headless CMS Software](https://www.g2.com/categories/headless-cms) - [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## How Do You Choose the Right Web Content Management Software? ### What You Should Know About Web Content Management Software ### What is Web Content Management Software? Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more. The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure. In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision. Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic. Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release. A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog. ### Why Use Web Content Management Software? Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place. Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions. WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns. Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience. Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits. Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media. Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site. A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders. WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels. ### Who Uses Web Content Management Software? Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use. These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow. ### Web Content Management Software Features Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems. **Content Authoring –** Drafting and publishing content is intuitive and non-technical. **Rich Text Editor –** Formatting content is straightforward and painless. **Versioning –** Keep track of incrementally changing versions of the same content. [**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page. [**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors. [**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order. **Asset Management –** System allows the storage and management of rich media files. **Internal Search –** Able to search your content based on keyword, metadata, tags, etc. **Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored. #### Additional Web Content Management Software Features Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some. [**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs. [**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable. [**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence. [**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs. [**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users. [**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO. **Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content. **User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc. [**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages. **Dashboard and Reports –** Access pre-built and custom reports and dashboards. **Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications. [**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence. ### Potential Issues with Web Content Management Software The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions. ### Software and Services Related to Web Content Management Software [**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication. [**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content. [**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.